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In today’s digital world, it’s easy to lose sight of the importance of face-to-face connections. At Barokas Communications, we still value a good old-fashioned in-person meeting—with our clients, and with media and analysts.
When you are ready to launch your company, unveil a ground-breaking product or share other major news, we can help you plan and execute a media tour with top tier industry and mainstream media. Depending on the scope of your audience and the profile of your news, our team will advise on media tour strategy, identify target journalists in major cities and build out a schedule of meetings that will help you build personal relationships with the media and boost your news to the next level.
Media tours typically span multiple cities over the course of one week. We take you to meet reporters and industry influencers in key media hubs including New York, Boston, Washington D.C. and San Francisco. Because reporters also live outside of these key markets, we often supplement face-to-face meetings with video or conference calls.
Our team manages all media tour logistics, from booking meetings to arranging hotels and transportation. Prior to the tour, we work with you on messaging, speaking points and your news announcement to provide a solid foundation for discussion with the media. On the road, we provide you with real time feedback after each meeting to ensure your message resonates. Once the tour wraps, we continue to build these important relationships on your behalf and work with the media to secure story placement.