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Content marketing has become integral to building and maintaining a memorable brand. It is essential to telling your story effectively over the long term. It helps your audience feel connected and that your brand understands what they need. Consistent content keeps your company apace with competitors.
Not convinced? Countless surveys and stats support these sentiments. Sixty percent of marketers create at least one piece of content per day. Content marketing costs 62 percent less than traditional marketing and generates about 3x as many leads. Fifty-eight percent of buyers report reading one or more hours of thought leadership per week. In a survey of business decision makers, nearly 60 percent said that thought leadership directly led to their awarding of business to an organization.
Content, good writing and thought leadership matter to your business. Barokas Communications maintains dedicated in-house writers who partner with clients to support and drive these important initiatives. We elevate company executives and experts into industry influencers through ghostwritten articles, blog management, whitepapers, reports, case studies and more. Our writing services enable a strong industry voice, while ensuring message cohesion across all PR, marketing, sales and social media efforts. Our integrated campaigns help your brand build long-term relationships with engaged customers and industry influencers by talking with them, not at them. We can advise on strategy and help you find creative ways to repurpose existing content that’s already resonating with your audience. We design our programs to drive results, align with strategy and alleviate precious internal marketing resources.