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Sometimes, you need an expert’s opinion. Strategic and proactive analyst relations is a critical part of marketing and communications. Analysts provide unbiased feedback on your product, target market, positioning and competitive landscape. Their insights help companies refine their messaging and help customers make important buying decisions. Analysts are respected by the media and quoted often in stories you want to be a part of. When your company takes the time to develop a strong working relationship with key analysts, you’ll see a boost in sales, marketing, customer satisfaction and industry leadership. But working with analysts isn’t always straightforward, and can require a significant time (and in many cases financial investment). Barokas Communications understands what it takes to get in front of analysts, make a lasting impression and ensure your investment generates ROI.
Our team brings decades of experience in helping our clients build relationships with analysts. We’ve worked closely with analysts at Gartner, Forrester, IDC, Ponemon Institute, 451 Group, Osterman Research, NPD Group and others, across a variety of enterprise and consumer tech industries. Our clients have earned favorable inclusion in the Magic Quadrant, Wave and other top tier benchmarking reports. We can help you identify the analysts that matter most to your business, facilitate introductions, develop messaging and presentations for briefings, vet partners for commissioned reports and track opportunities for earned inclusion in research and other analyst thought leadership. From small projects with niche analysts, to major research initiatives, to full-fledged analyst relations programs, Barokas Communications can help you maintain an approach that fits your specific needs.