Account Director

March 22, 2018

The Account Director (AD) works closely with the Leadership Team (LT)  and VPs to help manage and execute business strategy, as well as support business development and staffing. The AD provides strategic guidance to the SAM/AM across accounts and contributes to key conversations with clients including quarterly recaps and planning, programmatic strategy, messaging exercises and changes to budget. The AD also leads strategy for all crisis communications. ADs are expected to proactively share learnings and best practices with the agency and mentor more junior staff.

Essential duties and responsibilities include the following. Other duties may be assigned.

Account Management

  • Oversee “kick off” of new accounts
  • Participate in weekly internal and client meetings
  • Ensure client satisfaction and flag areas of concern regarding the same and/or metrics to the VP
  • Serve as first point of contact for client crisis situations (broken embargo, unplanned client leadership changes, etc.)

Strategy

  • Collaborate closely with VPs and President on strategy and messaging rationale
  • Conceptualize and propose new projects incorporating both offline and online communications programs, driving strategic direction for launches and account activity
  • Provide a holistic strategy and counsel to clients 

Business Development

  • Identify and pursue opportunities to grow and develop existing business on incremental value-add services
  • Independently drive new business pitches and proactively bring leads to agency from networking events, trade shows, etc.

Writing and Content

  • Review high-impact deliverables before they are presented to client (quarterly recaps/plans, changes to SOW, launch/program strategy, messaging, etc.) 

Media Relations

  • Help brainstorm creative ideas/proactive pitches
  • Actively contribute to pitching efforts on key accounts 

 Leadership and Mentoring

  • Participate in the recruiting process, showcasing proficiency at interviewing and evaluating candidates
  • Conduct employee reviews and mid-year check-in on measurement; provide continual feedback to team members on areas of improvement
  • Mentor Account Managers, Account Supervisors and Senior Account Executives; act in AM role if required on a specific account
  • Work cross-functionally with other team leads to share and leverage best practices

Education/Experience

  • 8-10 years minimum, progressive public relations experience (agency or in-house) including successful strategy implementation and business upselling; tech sector experience preferred
  • Multiple, established, long-term, strong media relations
  • Demonstrated understanding of and experience with digital and social media

Skills

  • Skilled verbal and written communication with all audiences (all levels at multiple clients as well as internally; successfully customized pitching based on audience)
  • Demonstrated ability and success setting expectations and influencing others
  • Able to leverage long-standing relationships with reporters, clients, and internal staff
  • Adept at fostering growth and development of junior staff; sought after mentor
  • Emerging ability to work on the business(strategically) as well as in the business (executes deliverables)
  • Consistently able to upsell new business to current clients

Work Characteristics

  • Motivated self-starter, successful independently and as part of a team
  • Creative and flexible; able to think outside the box and adjust quickly as needed to business needs and client changes
  • Emerging leader, instructor and coach to others; able to inspire, motivate, and develop others independently
  • Able to earn credibility with and influence others, internally and externally
  • Deadline driven and able to hold others accountable for same
  • Successfully contributes to and/or leads business and process improvements

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