Case Study

Barokas Supports Launch of NFL’s Safest Helmet

VICIS Tackles Concussions with Media Awareness Blitz

  • Media Relations
  • Event Planning / Local Activations
  • Content, Writing & Thought Leadership
500+ stories
5 Top-Tier Awards
#1 in football helmet safety

Our Approach

Barokas Communications secured more than 500 articles across national sports, business, consumer and technology press for the VICIS ZERO1 helmet, blanketing the nation with football safety awareness on behalf of the NFL’s top-rated helmet. In advance of the NFL’s pre-season and regular season kickoffs, Barokas Communications leveraged VICIS’ ranking as the safest helmet by the NFL and NFLPA to secure widespread business, lifestyle, sports and tech media. 

Barokas leveraged VICIS executives, NFL athletes such as Doug Baldwin, Golden Tate and Arian Foster, high school coaches, and moms to help spread awareness of VICIS’ technologically advanced solution to reduce impact forces from hits in NFL, NCAA, high school, and youth football. Additionally, we worked with VICIS to create b-roll and parental surveys that we could share with producers to secure top tier broadcast segments.

To reach audiences at every level, Barokas scaled its approach across from hyperlocal to the biggest world stage. We announced VICIS partnerships with hundreds of high school football programs, working with regional press to engage with local audiences, and took VICIS to the Super Bowl for Radio Row, securing interviews on The Rich Eisen Show, CBS Sports, NFL Network and Good Morning Football.  

As a result of our strategy and outreach, Barokas secured interviews and/or coverage with AP, CBS Sports,  CBS This Morning, CNN Money, CNBC, CNBC: On the Money, ESPN, Fast Company, Forbes, FOX 5 News, Inc., USA Today, New York Times, Sports Illustrated, TODAY Show, Wall Street Journal, Washington Post, and Yahoo! Sports. We also placed stories on football-focused shows including Fantasy Sports Radio, Mad Dog Sports, NFL Radio, and Pro Football Talk News. 

 “We were deluged with media requests following the launch of our ZERO1 football helmet. The team at Barokas stepped in and provided expert counsel. They are organized, professional, and proactive.” Dave Marver, CEO, VICIS

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