Case Study

Eyes in the Sky

with ICEYE SAR Satellite Launch

  • Media Relations
  • Communications Stratgy
  • Messaging
145+ stories for launch
315M+ impressions for launch
70+ top tier stories since launch

Our Approach

ICEYE is the global leader in small satellite synthetic-aperture radar (SAR) technology. As the first company in the world to launch a small SAR satellite under 100kg, ICEYE partnered with Barokas Communications to establish relationships with aerospace and business reporters in the United States. ICEYE chose to partner with Barokas due to our work across the aerospace ecosystem and understanding of the intricacies in the New Space movement.

Barokas leverages ICEYE’s milestone announcements including fundraising, product news and more, to establish relationships on behalf of ICEYE with top business and aerospace reporters. Barokas secured widespread coverage for ICEYE’s first SAR satellite launch, which resulted in 145 stories in publications including WIRED, CNN, Ars Technica and Bloomberg. 

The heartbeat of our communications program is powered by a partnership with ICEYE’s analytics team which provides data and images acquired from the company’s satellite constellation. These resources serve as the foundation of compelling use cases and storylines across a variety of industries. 

Through proactive monitoring of potential global events such as floods, hurricanes, and other natural disasters, as well as maritime activities like oil spills and vessel transshipment, Barokas has developed a steady stream of coverage in top-tier media that showcases ICEYE’s technology leadership.

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