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Customized Communications Program
We design flexible programs to meet the growing needs of your business. Whether you’re a fast-growing startup or a mature enterprise, you can’t afford to let your hard-earned brand equity plateau or your market momentum stagnate. You need to harness the right mix of media relations, analyst relations, thought leadership programs, and social and digital media to tell a differentiated story.
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Media Relations
Understanding the ever-changing media landscape is the first step toward garnering press for your company. This is our bread and butter. We have relationships with reporters that span more than a decade, garnering their trust and confidence that the companies we work with and stories we’re telling are worth their time. Our team of former journalists and long-time media relations experts identify the right reporter at the right outlet with the right message to the right audience, bringing your company’s story to the world like nobody else.
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Influencer Relations
Reporters aren’t the only ones that communicate the news or identify trends these days. Bloggers and social media influencers are continuing to gain credibility and play a major role within many of the industries our clients serve. Barokas PR has mastered the art of identifying and collaborating with these influential tastemakers to ensure our clients get exposure where it matters most.
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Social Media Engagement
Barokas PR enables clients to amplify their voice through holistic social media campaigns. Whether you’re dipping your toe in the water or pursuing a full-scale social strategy, we create and execute campaigns that directly support your business goals. Most importantly, we baseline, track and analyze metrics to ensure your social campaigns are delivering results.
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Writing and Thought Leadership
Barokas PR’s dedicated in-house writers partner with clients to elevate company executives and experts into industry influencers through ghostwritten articles, blog management, whitepapers, case studies and more. Our writing services enable a strong industry voice, while ensuring cohesion across all PR, marketing, sales and social media efforts.
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Survey Campaigns
Companies are finding it increasingly challenging to make their perspectives on market trends heard above the noise. We help clients break through this barrier by developing creative surveys that provide validation and meaningful attachment to key trends. Whether you are an existing client or a marketing exec that needs short-term support, our survey services can help you build a tailor-made campaign to educate your target audience and get noticed by the media you want to reach.
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Trade Show and Event Support
Industry trade shows and conferences are important factors in a company’s overall PR and marketing strategy. Barokas PR works with clients to breakthrough industry and competitor news at busy events, and ensure in-person touch points with key media. We keep the PR ship on course while internal teams juggle the event’s many demands.
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Funding PR
So you’ve completed a round of funding, now what? Barokas PR offers a customized, 30-day program to help companies make their debut and share this important news in a meaningful way. Targeted to your industry and key audience, and designed to drive real results, our program is executed by a team of professionals that have guided emerging companies through this time and again.
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Crisis Communications
Crisis can strike without warning, threatening to inflict serious harm and interruption to business. But many crisis situations are preceded by red flags that indicate a potential coming storm. Drawing on experience helping clients navigate their most troubling issues, Barokas PR offers crisis PR services that range from proactive risk assessment and preparation, to on-call support in the heat of the moment.
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Media Training
There’s more to being a great spokesperson than sheer talent. Even the best spokespeople can be taken aback by hard-hitting or surprise questions from an experienced journalist. Barokas PR’s media training services will walk you through the basics of working with journalists, and provide sage advice on how to become a stronger, more effective spokesperson.
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Internal Communications
Whether a company is going through growing pains of scaling, making a strategic announcement or restructuring, it’s imperative to provide clear and consistent communication to employees. Barokas PR’s internal communications programs offer multi-faceted approaches that promote positive messages throughout the company, support recruitment and retention of talent, and engage team members so they understand how to best tell the company’s story in their daily communications and social channels.
