Ideas That Drive Results.
If you’re looking for a partner who gets emerging tech (cloud, big data, new media) or understands how to land national media coverage for a consumer tech brand, we’re it. We know it’s not just the product or service you are selling, it’s the story behind it that gets noticed. Great storytelling is the secret behind every great article, and we are the quintessential storytellers.
At BPR, we recognize the unique challenges and opportunities facing companies across every phase of the business lifecycle. As a startup, you don’t have time for B.S. or excuses – you need to hit the ground running, build brand awareness, establish credibility and ensure your market takes note, all without breaking the bank. That is why we created the Accelerator Program - a 90-day fully customizable communications program designed for start-ups that desire PR support and strategy at any stage of their business development. This can be around a major campaign, event or news announcement (i.e. company launch, product introduction, etc.), or to generate awareness through a targeted communications program. The client receives access to a full account team that can grow with the client into a long-term relationship over time.
As stated by marketing guru Seth Godin, “Marketing is no longer about the stuff that you make, but the stories that you tell.” Here at Barokas PR, this sentiment runs deep in our approach to content marketing. We craft personalized campaigns to tell your brand story through a variety of methods including blog writing and management, contributed articles, case studies, infographics, sales collateral, website copy and social media. Our integrated campaigns help your brand build long-term relationships with engaged customers and industry influencers by talking with them, not at them.
Social Media Engagement
Barokas PR enables clients to amplify their voice through holistic social media campaigns. Whether you’re dipping your toe in the water with Twitter and LinkedIn or pursuing a full-scale social strategy, we create and execute campaigns that directly support your business goals. Barokas PR inspires a new level of interaction with a brand’s community by monitoring social conversations, rapidly identifying trending topics and insights, and engaging in conversations with the right influencers at the right time. Most importantly, we baseline, track and analyze metrics to ensure your social campaigns are delivering results.
Full-Scale CommunicationsWe strive to be more than just another PR agency – we want to be your trusted partner for the long haul. As part of our Full Scale Communications Program, we will design a customized 6-12-month program to meet the growing needs of your business with a focus on strategy and results. Whether you’re a fast-growing upstart or a mature enterprise, you can’t afford to let your hard-earned brand equity plateau, or your market momentum stagnate. You need to be everywhere, telling a differentiated story than your competitors, generating positive brand awareness, establishing thought leadership, telling customer success stories, and earning third party validation for your products and services. Our programs are designed to take your brand to the next level.
Writing and Thought LeadershipContent marketing has become integral to building and maintaining a memorable brand. Barokas PR’s dedicated in-house writers partner with clients to elevate company executives and experts into industry influencers through ghostwritten articles, blog management, whitepapers, case studies and more. Expanding beyond the work provided by a client’s account team, our writing services enable a strong industry voice, while ensuring cohesion across all PR, marketing, sales and social media efforts. Our programs are designed to drive results, align with strategy and alleviate precious internal marketing resources.
The media climate today is more competitive than we’ve seen in decades. Companies are finding it increasingly challenging to make their perspectives on market trends heard above the noise. As newsrooms have evolved over the years, Barokas PR has built deep experience helping clients differentiate their stories. One way we do this is through developing creative surveys that provide validation and meaningful attachment to key trends. Whether you are an existing client or a marketing exec that needs short-term support, our survey services can help you build a tailor-made campaign to educate your target audience and get noticed by the media you want to reach.
So you’ve completed a round of funding into a budding venture; or you are a new start-up that just secured its first round. Now what? Barokas PR offers a customized, 30-day program to help start-ups make their debut and share this important news in a meaningful way. Targeted to your industry and key audience, and designed to drive real results, our program is executed by a team of professionals that have guided emerging companies like yours through this time and again. We will counsel you on timing and strategy, draft and distribute your news and connect you to journalists that influence the people who matter most to your business.