Our Services

Ideas That Drive Results.

If you’re looking for a partner who gets emerging tech (cloud, big data, new media) or understands how to land national media coverage for a consumer tech brand, we’re it. We know it’s not just the product or service you are selling, it’s the story behind it that gets noticed. Great storytelling is the secret behind every great article, and we are the quintessential storytellers.

 

Accelerator

sacceleratordarkAt BPR, we recognize the unique challenges and opportunities facing companies across every phase of the business lifecycle. As a startup, you don’t have time for B.S. or excuses – you need to hit the ground running, build brand awareness, establish credibility and ensure your market takes note, all without breaking the bank. That is why we created the Accelerator Program - a 90-day fully customizable communications program designed for start-ups that desire PR support and strategy at any stage of their business development. This can be around a major campaign, event or news announcement (i.e. company launch, product introduction, etc.), or to generate awareness through a targeted communications program. The client receives access to a full account team that can grow with the client into a long-term relationship over time.

  

Content Marketing

As stated by marketing guru Seth Godin, “Marketing is no longer about the stuff that you make, but the stories that you tell.” Here at Barokas PR, this sentiment runs deep in our approach to content marketing. We craft personalized campaigns to tell your brand story through a variety of methods including blog writing and management, contributed articles, case studies, infographics, sales collateral, website copy and social media. Our integrated campaigns help your brand build long-term relationships with engaged customers and industry influencers by talking with them, not at them.

Social Media Engagement

Barokas PR enables clients to amplify their voice through holistic social media campaigns. Whether you’re dipping your toe in the water with Twitter and LinkedIn or pursuing a full-scale social strategy, we create and execute campaigns that directly support your business goals. Barokas PR inspires a new level of interaction with a brand’s community by monitoring social conversations, rapidly identifying trending topics and insights, and engaging in conversations with the right influencers at the right time. Most importantly, we baseline, track and analyze metrics to ensure your social campaigns are delivering results.

 

Full-Scale Communications

sfullscaledarkWe strive to be more than just another PR agency – we want to be your trusted partner for the long haul. As part of our Full Scale Communications Program, we will design a customized 6-12-month program to meet the growing needs of your business with a focus on strategy and results. Whether you’re a fast-growing upstart or a mature enterprise, you can’t afford to let your hard-earned brand equity plateau, or your market momentum stagnate. You need to be everywhere, telling a differentiated story than your competitors, generating positive brand awareness, establishing thought leadership, telling customer success stories, and earning third party validation for your products and services. Our programs are designed to take your brand to the next level.

Writing and Thought Leadership

Content marketing has become integral to building and maintaining a memorable brand. Barokas PR’s dedicated in-house writers partner with clients to elevate company executives and experts into industry influencers through ghostwritten articles, blog management, whitepapers, case studies and more. Expanding beyond the work provided by a client’s account team, our writing services enable a strong industry voice, while ensuring cohesion across all PR, marketing, sales and social media efforts. Our programs are designed to drive results, align with strategy and alleviate precious internal marketing resources.

Survey Campaigns

The media climate today is more competitive than we’ve seen in decades. Companies are finding it increasingly challenging to make their perspectives on market trends heard above the noise. As newsrooms have evolved over the years, Barokas PR has built deep experience helping clients differentiate their stories. One way we do this is through developing creative surveys that provide validation and meaningful attachment to key trends. Whether you are an existing client or a marketing exec that needs short-term support, our survey services can help you build a tailor-made campaign to educate your target audience and get noticed by the media you want to reach.

Funding PR

So you’ve completed a round of funding into a budding venture; or you are a new start-up that just secured its first round. Now what? Barokas PR offers a customized, 30-day program to help start-ups make their debut and share this important news in a meaningful way. Targeted to your industry and key audience, and designed to drive real results, our program is executed by a team of professionals that have guided emerging companies like yours through this time and again. We will counsel you on timing and strategy, draft and distribute your news and connect you to journalists that influence the people who matter most to your business.

 

Trade Shows

Industry trade shows and conferences are the sales team’s bread and butter, and important factors in a company’s overall PR and marketing strategy. Many trade shows provide unique opportunities to meet face-to-face with the top media in your industry, and position your story in the context of broader market trends they are exploring during these events. Barokas PR’s trade show services provide clients with the support they need to ensure in-person touch points with key media, build storytelling strategy around heavy industry and competitor news cycles and keep the PR ship on course while internal teams are juggling the event’s many demands and distractions.

Share of Voice

Some markets are becoming increasingly fragmented or crowded, making it difficult for companies to understand where they fit into the competitive landscape. Without thorough analysis, it is difficult to track and measure how PR efforts are stacking up against those of other companies in the space. In many cases, clients need to expand on the standard share of voice tracking provided within their team’s existing scope of work. Barokas PR’s share of voice services offer clients an option for adding more competitors and deeper messaging analysis to their quarterly coverage and competitive tracking and reporting.

Crisis PR

Crises can strike without warning, threatening to inflict serious harm and interruption to business. But many crisis situations are preceded by red flags that indicate a potential coming storm. Crisis situations often lead to a break down in operational response and ineffective knee-jerk reactions that do more harm than good. Drawing on experience helping clients navigate their most troubling issues, Barokas PR offers crisis PR services that range from proactive risk assessment and preparation to on-call support in the heat of the moment. No matter the issue, our crisis team is here to guide you through the tricky process of damage control and returning business continuity as quickly as possible.

Internal Communications

Whether a company is going through growing pains of scaling, announcing earnings or restructuring, it’s imperative for employees to feel in the loop and understand how they should be speak about the company externally. Effective internal communications ensure that a company’s most important assets – its people – are informed and made to feel valued for their contributions. Barokas PR’s internal communications programs are flexible to meet a client’s unique needs, and offer multi-pronged approaches that promote positive messages throughout the company, help recruit and retain talent, and engage team members to share compelling content on their social channels and with their colleagues.

Media Training

There’s more to being a great spokesperson that sheer talent. Sure, you have the passion, insight and knowledge to shout your company from the rooftops. But even the best spokespeople can be taken aback by hard-hitting or surprise questions from an experienced journalist. There may also be interviews with reporters that are inexperienced or don’t understand your industry – and you will carry the burden of keeping the story straight. Thorough training and practice prepares you to handle these situations and learn how to become an articulate, interesting and trusted source for press. Barokas PR’s media training services will walk you through the basics of working with journalists, and provide sage advice on how to become a stronger, more effective spokesperson.

PR Services Snapshot

Barokas PR is a full service public relations agency. We help our clients achieve their business goals through a customized combination of the following services:
  • Strategic counsel
  • Messaging and positioning development
  • Writing (press releases, byline articles, case studies, blog posts, etc.)
  • Corporate launches
  • Mergers and acquisitions
  • Product launches
  • Media relations & press tours
  • Analyst relations
  • Events and tradeshow support
  • Spokesperson training
  • Speakers bureau
  • Award programs
  • Social media
  • Crisis communications

From the Blog

#Winning at Client Relations – Ingredients for Success

Arguably more difficult than landing that perfect company feature in a top-tier outlet is managing and maintaining positive client relations year-over-year. As your client’s company culture morphs, executives come and go or product roadmap shifts, your trusted PR team is along for the ride, adapting on-the-fly as the company evolves. Despite the inevitable changes that [Read More]

No BS Blog

Our Clients say it all...

  • vCita

    “Barokas PR really gets us. They consistently deliver and are a true representation of PR minus the BS. This is the first time I’ve felt this way about a PR firm.”

  • clearwell

    “Barokas Public Relations has been a great partner for Clearwell and has played a critical role in our success. Kudos on a great job over the last 5+ years, beginning with our company launch through to our acquisition.”

  • Daegis

    “Barokas Public Relations hit the ground running and placed positive articles right from the start. In addition to being results-focused, their deep understanding of the eDiscovery market played an integral role in developing our messaging and establishing awareness for the Daegis brand at a critical time. They consistently went the extra mile to serve us, and I can’t think of a better qualified group of PR professionals to work with.”

  • Blazent

    “In my career I’ve never seen this kind of response in such a short period of time. In less than two months, Barokas PR developed the strategy for our launch, and leveraged their relationships to drive top tier coverage across trade and business press. They are a PR powerhouse.”

  • Wealthfront

    “The work Barokas PR did for our recent launch was fantastic. A 10 on a scale of 1 to 10. The top-tier coverage we received was consistent with our messaging. We couldn’t have asked for more. Barokas is a welcome addition to the Bay Area PR scene.”

  • Lighter Capital

    “Barokas PR delivered results from day one. We’ve been impressed with the team’s commitment to securing top tier coverage time and time again.”

  • Rapt Media

    “Barokas has been a great partner to Rapt Media over the past few years.  Not only is their execution and attention to detail top notch, we share the same values of trust and honest communication to get to the best solutions.”

  • FlowPlay

    “Barokas PR has been an integral part of our business since 2007, helping us grow from a small startup to a profitable gaming company. They’re a smart, scrappy and creative group of PR pros, and their passion for FlowPlay’s business is showcased by the PR coverage we’ve received over the years.” 

  • Airbiquity

    “Barokas PR has done an outstanding job on our business. They got up to speed quickly on a complex and fast moving industry vertical, and significantly improved our media targeting strategy and outreach. The results speak for themselves: 3X more press interviews, 2X more article inclusions, 6X more impressions delivery, and a category leading press coverage profile versus our competition.”

  • ExtraHop Networks

     “When it came time to hire an outside PR agency for ExtraHop, Barokas seemed like a natural fit. Not only are they one of the only mid-size agencies that has meaningful enterprise IT infrastructure experience, plus their creativity, work ethic, and dedication to client success is obvious.”

  • RoundPegg

    “Barokas PR has achieved more in 6 months than our previous agency did in 2 years.”

  • Accela

    “Barokas PR has consistently performed at a level beyond our benchmarks. They never cease to impress with their PR savvy, quick grasp of our technology, and non-stop willingness to go the extra mile to reach desired goals. I would heartily recommend them for any stage business looking for a truly exceptional PR partner.”

  • zenprise

    “Barokas Public Relations works as advertised – they get results – and have a keen understanding of what it takes to get the job done. The increasing volume of coverage we have achieved over the years is a testament to their work. We value the firm’s strategic counsel and partnership in helping Zenprise become the leader in mobile device management, and recommend them to other companies who are looking for an aggressive, smart agency with a “can do” attitude.”

  • Adaptiva

    “Since working with the BPR team, we’ve secured top tier media coverage that far exceeds our competitors. BPR is a rare-breed, able to understand and articulate complex technologies in a creative way that delivers results. Highly personable and professional, they possesses the innate ability to gain the trust of those around them, including journalists, analysts and clients. I highly recommend their services.”

  • Cascadia

    “It takes a combination of strategic smarts and heads down effort to succeed in public relations, and nobody combines the two better than Barokas Public Relations. The agency’s work with Cascadia Capital has helped propel us into the spotlight as one of the nation’s leading boutique investment banks.”

  • Concur

    “For six years Barokas PR worked passionately on the Concur business. We relied on Howie and his team to help us promote and own the T&E category. Barokas consistently delivered.”

  • Eucalyptus Systems

    “Small focused teams can run circles around those with many more people and much larger marketing budgets. Barokas PR helps us sharpen and communicate our message with impressive awareness results in a market with lots of noise.”

  • Techstars

    “Barokas PR has been relentless in spreading awareness of the Techstars ecosystem on all fronts. They understand the many facets of our brand and can expertly deliver our message to the right people at the right publications. The Techstars for Life message has reverberated throughout the media thanks to the exceptional work from our Barokas PR team.”

  • BoldIQ

    “The best compliment I can give Barokas PR is that they are like an extension of our team. It does not feel like we are working with an ‘outside’ PR firm. They have the same level of commitment, engagement and passion as our own employees. On top of that, they are great at PR!”

  • ChoreMonster

    “Barokas claims they are PR minus the bullshit. I found it hard to believe. So, I put them to work right away with an insane deadline. Guess what? They killed it. Not only that, but they’ve continued to do dope work ever since. Easy communication, always on top of it, and… no bullshit.”

  • Eucalyptus Systems

    “I consider myself very lucky for getting the chance to work with the Barokas PR team.  
    They are one of the few teams that really get it!”

     

  • Amplero

    “Barokas has the breadth and depth of press, media and analyst relationships that I grew used to at big companies, but they also bring the scrappy, gritty, “we’re all in this together” attitude of a startup. They are a great partner and an integral part of our success!”

  • Vector

    “Barokas PR has opened the door to endless opportunities for Vector. With their support, we’re seen as true thought leaders in the space community, which supports so much of what we do like raising capital and demand for our technology.”

  • FlashFunders

    “I can’t believe how aggressive Barokas PR has been since day one of our relationship. The agency is exactly what FlashFunders needs to drive awareness.”

  • Ello

    “If you set out to change the world it’s a good idea to have Barokas PR on your team. They are the most awesome PR people in the world. I would not work with anyone else.”

  • Vertafore

    “Barokas PR has strengthened our relationships with key influencers in the insurance industry and increased our visibility as a leading software powerhouse in the PNW. Through this strategic partnership, we have experienced a record level of coverage, resulting in new business leads and an increased share of voice.”

  • Atari

    “Barokas PR is a nimble team of talented media professionals. They’ve successfully assisted Atari with shaping the Atari brand in the constantly evolving gaming landscape, and have continually exceeded our expectations and coverage goals. Barokas PR provides strategic media counsel to our team, and will continue to be a big complement to Atari’s go-forward plans.” 

  • Tippr

    “I’ve worked with Barokas since 1999. They kick ass. A much better solution than Edelman, Weber, or any of the other mega agencies.”

  • Rachio

    Barokas PR is having a significant impact on our exposure, placing us in top tier media including CNET, Men’s Journal, TechCrunch and Wall Street Journal. As an added bonus, we have great chemistry with their team.”

  • WTIA

    “I have been working Barokas PR for 15 years and four companies. BPR is my go-to marketing partner of choice. In the past 2.5 years, BPR has worked closely with our team at WTIA to establish a credible voice for the tech industry in the Pacific Northwest. Media outlets and government officials now come to us as a subject matter expert on background or as a public voice for the important stories about our industry. It is a joy to work with BPR – they are competent, honest, and tenacious as hell.”

  • Liaison

    “After experiencing the outstanding results secured by Barokas PR during our acquisition of Hubspan, we extended that partnership to Liaison. I wear many hats in my organization and their proactive approach and responsiveness were bar-none. I never had to worry about their performance, and over the years they were a huge key to my success.”

  • SQFT

    “These guys are PR gods. In just one month, we doubled the number of downloads and tripled the number of listings on our app.”

  • RadiumOne

    “BPR provides the right mix of senior PR counsel coupled with a healthy dose of aggressiveness that has earned us tier-1 results in AdAge, AdWeek, Fast Company, Forbes, Wall Street Journal and others. Strategic communications is essential to a brand’s success, and the BPR team has consistently demonstrated their PR prowess for our brand and leadership team on multiple fronts. Their professionalism and partnership mentality dispels the myth that PR firms have to be based in the Bay Area to do great work.”

  • Ibotta

    “As the fastest growing tech company in Denver, it was important to find a PR partner that could move quickly and strategically with us. Barokas has been that and more.”

  • Visible Technologies

    “Over the nearly three years we worked with Barokas Public Relations, they consistently delivered outstanding results and counsel to us. They were a trusted advisor and partner! The team’s deep expertise working with key industry media in the advertising and digital marketing space benefitted us greatly, and was instrumental positioning us for acquisition by two industry leaders – Vocus and Cision. We couldn’t have asked for a more successful partnership.”

  • OpenMarket

    “We’ve partnered with Barokas PR since 2013 and can attest to their driven, results-oriented agency mentality. In fact, they more than doubled the average number of feature coverage placements each quarter, compared to our previous agency. Barokas PR’s enterprise expertise has significantly lifted OpenMarket’s awareness with key press, analysts and customers.” 

  • apptio

    “Barokas Public Relations has been relentless in raising Apptio’s profile and driving meaningful and consistent coverage. The firm’s tech savvy and ‘squeaky wheel’ approach to PR, combined with their energy and enthusiasm, is paying off in spades for Apptio as we work to build a new market category.”

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