Expertise

CorePhilosophies“No BS” means you get great results,
not excuses.

Barokas Public Relations is a full-service PR firm specializing in emerging, high growth enterprise and consumer technology companies. We’re skilled practitioners of our craft, infusing old-school PR methods with the latest tech to get our clients noticed. Clients rely on our expertise to help simplify and explain complex technologies. We’re voracious readers and heavy users. We adopt early and often.

We believe partnering closely with our clients is key to success. We thrive on working with smart, assertive companies who share our partnership mentality.

Enterprise Technology and Services

technology

 

Barokas PR has driven highly successful PR campaigns spanning numerous industries including big data, cloud computing, e-Discovery, healthcare, gamification, mobile device management, networking, new media and many, many others. We have a strong track record of retaining emerging tech clients for 5+ years, playing the strategic counsel role from stealth mode to acquisition or IPO. Check out some of our outstanding work.


 

Logo_opsware

Served as Opsware’s agency of record for 7 years, through its acquisition by HP for $1.6B. PR/AR initiatives were foundational to building the data center automation category from the ground up.

clearwell

Launched Clearwell Systems out of stealth and managed an aggressive PR campaign to position the company as a leading provider of e-Discovery solutions. Worked with the company through its $390M acquisition by Symantec.

ericsson_logo_darkblue

Hired by Redback Networks in 2006, and retained through the company’s acquisition by Ericsson. We proudly partnered with Ericsson through 2012, driving media relations and social strategy for the company’s Silicon Valley headquarters.

apptio

Positioned company as the next big enterprise technology company in the Pacific Northwest over 3.5 year partnership. Drove TBM category creation through strategic placement of business and trade feature stories.

extrahop

This high growth enterprise technology company partnered with Barokas PR for its mastery of storytelling. We’re driving coverage of the company’s award-winning IT operational intelligence solutions and the value they deliver to customers.

eucalyptus

Barokas PR earns consistent high profile placements for the pioneer of private cloud. Our comprehensive PR campaign focuses on thought leadership across all things cloud.

revel

Barokas PR amplifies Revel’s story of corporate innovation and breakthrough technology across high profile business and vertical media. Our campaigns have helped the company earn a reputation as the leading iPad POS solution.

vertafore

Vertafore is an established, high growth company focused on telling its story of innovation in insurance software. Through PR and AR, Barokas PR is raising the company’s profile in the greater tech and business community. 

skytap

A client since 2008, Barokas PR has driven the company’s shift from a pure play cloud provider to SaaS solution for dev/test teams. We’ll even put a stake in the ground and say our efforts have helped Seattle earn its ‘Cloud City’ moniker.

openmarket

In the era of megatrends like mobile and cloud, Barokas helps OpenMarket (a subsidiary of publicly traded Amdocs), evangelize its mobile engagement platform to Fortune 2000 enterprises. We routinely score dozens of features across CIO/IT, mobile and marketing trades.

pivotdesk

Boulder-based PivotDesk leverages Barokas PR for its creative juices and expert social campaigns. We nurture media relationships on a national scale and in local markets to support the company’s rapid expansion.

globys

No press releases or product launches? No problem. Barokas PR garners over 65 stories per year for Globys, a big data analytics company, solely through proactive pitching.

Consumer Brands & Technologies

business-services

 

We love representing consumer brands and technologies as we’re heavy users of these products, apps and services in our daily lives. Just look around our office to see how many of us sport wearable tech (Fitbits!) or rely on apps that help us stay connected with friends and family, invest money, learn foreign languages and track our workouts! Keep scrolling to see how we’ve raised visibility and driven user acquisition for some of our favorite consumer brands and technologies.


  

Wealthfront

Barokas PR was hired to drive the launch of the industry’s largest and fastest growing automated investment service. Secured widespread placements across tier 1 consumer and tech media.

pokemon-logo

For over ten years, we’ve been raising awareness and involvement in Pokémon Organized Play events by spotlighting the player’s story. We secured hundreds of stories in more broadcast, print and online outlets than one should count!

acorns

Launched company out of stealth, and announced initial offering which helps consumers invest spare change and watch it grow. Within a few days, Acorns went from a couple hundred signups to thousands of users.

nexercise

A strong social focus consistently drives unprecedented interaction between Nexercise and consumers worldwide. One of our campaigns helped the company acquire more than 1,000 new followers on Pinterest in less than a month.

livemochaRetained to rep the world’s largest online language learning community and drive awareness in support of the company’s exit strategy. Barokas PR sparked conversations across business and consumer lifestyle press, setting the stage for acquisition by Rosetta Stone.
exolabs

ExoLabs selected Barokas PR to promote its intuitive focus microscope camera for iPads. Through our work, we’re taking K12 and University science education into the 21st Century.

From the Blog

When Your News, Isn’t

It’s not easy telling people things they don’t want to hear; in fact it sucks. More than once you’ve likely found yourself being the messenger – the one who begs not to be shot. Sometimes it’s easy, like “hey, you have something on the side of your face” while making a wiping motion on your [Read More]

No BS Blog

Find out why
THE BAY AREA hearts BAROKAS

Barokas PR has a long history of working with technology companies in Silicon Valley; from industry titans to venture backed start-ups…

The Bay Area

 

css.php