Expertise

CorePhilosophies“No BS” means you get great results,
not excuses.

Barokas Public Relations is a full-service PR firm specializing in emerging, high growth enterprise and consumer technology companies. We’re skilled practitioners of our craft, infusing old-school PR methods with the latest tech to get our clients noticed. Clients rely on our expertise to help simplify and explain complex technologies. We’re voracious readers and heavy users. We adopt early and often.

We believe partnering closely with our clients is key to success. We thrive on working with smart, assertive companies who share our partnership mentality.

Infrastructure Technology & Services

technology
Barokas PR has driven highly successful PR campaigns spanning numerous industries including big data, cloud computing, e-Discovery, healthcare, gamification, mobile device management, networking, and many, many others. We have a strong track record of retaining emerging tech clients for 5+ years, playing the strategic counsel role from stealth mode to acquisition or IPO. Check out some of our outstanding work.
Positioned company as the next big enterprise technology company in the Pacific Northwest over 3.5 year partnership. Drove TBM category creation through strategic placement of business and trade feature stories.

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This high growth enterprise technology company partnered with Barokas PR for its mastery of storytelling. We’re driving coverage of the company’s award-winning IT operational intelligence solutions and the value they deliver to customers.

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In the era of megatrends like mobile and cloud, Barokas helps OpenMarket (a subsidiary of publicly traded Amdocs), evangelize its mobile engagement platform to Fortune 2000 enterprises. We routinely score dozens of features across CIO/IT, mobile and marketing trades.

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Business Technology, Product & Services


Barokas PR has driven high profile media, analyst and social campaigns across some of today’s fastest growing industries. Our work has helped clients stand apart from the competition and capture the leadership position in their respective markets. Whether pitching the benefits of a Connected Car platform or educating the market on shifting dynamics in the FinTech industry, Barokas PR brings an unparalleled level of creativity to every campaign.
Barokas PR has elevated Airbiquity to the forefront of the Connected Car market. Our strategy has positioned Airbiquity as a go-to resource for the media, and is foundational to keeping Airbiquity top-of-mind with the world’s leading automotive makers.

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We are proud to serve as the PR engine behind Techstars. Our work has helped position the company as the largest global ecosystem for entrepreneurs to bring new technologies to market.

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Barokas PR earns consistent high profile placement for Vertafore, the largest insurance technology provider in the U.S. Our PR campaign has netted Vertafore the dominant share of voice in their industry.

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Consumer Brands & Technologies

business-services
We love representing consumer brands and technologies as we’re heavy users of these products, apps and services in our daily lives. Just look around our office to see how many of us sport wearable tech (Fitbits!) or rely on apps that help us stay connected with friends and family, invest money, learn foreign languages and track our workouts! Keep scrolling to see how we’ve raised visibility and driven user acquisition for some of our favorite consumer brands and technologies.
Launched company out of stealth, and announced initial offering which helps consumers invest spare change and watch it grow. Within a few days, Acorns went from a couple hundred signups to thousands of users.

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Barokas PR reacquainted the world with the nostalgic Atari brand and re-established the company as a leader in today’s digital games era. Our PR campaign continues to deliver high profile coverage that showcases Atari’s business momentum.

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For over ten years, we’ve been raising awareness and involvement in Pokémon Organized Play events by spotlighting the player’s story. We secured hundreds of stories in more broadcast, print and online outlets than one should count!

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From the Blog

Media Training: It’s Never Too Late to Learn the Ins and Outs

As a PR professional, one of my favorite things to do is study bad media interviews. If you’ve ever been on the internet, chances are you’ve probably seen some examples – think Sarah Palin, Charlie Sheen, and Kanye West. Aside from the obvious entertainment factor, these case studies are solid proof of why so many [Read More]

No BS Blog

Our Clients say it all...

  • OpenMarket

    “We’ve partnered with Barokas PR since 2013 and can attest to their driven, results-oriented agency mentality. In fact, they more than doubled the average number of feature coverage placements each quarter, compared to our previous agency. Barokas PR’s enterprise expertise has significantly lifted OpenMarket’s awareness with key press, analysts and customers.” 

  • FlashFunders

    “I can’t believe how aggressive Barokas PR has been since day one of our relationship. The agency is exactly what FlashFunders needs to drive awareness.”

  • Cascadia

    “It takes a combination of strategic smarts and heads down effort to succeed in public relations, and nobody combines the two better than Barokas Public Relations. The agency’s work with Cascadia Capital has helped propel us into the spotlight as one of the nation’s leading boutique investment banks.”

  • Rapt Media

    “Barokas has been a great partner to Rapt Media over the past few years.  Not only is their execution and attention to detail top notch, we share the same values of trust and honest communication to get to the best solutions.”

  • Eucalyptus Systems

    “I consider myself very lucky for getting the chance to work with the Barokas PR team.  
    They are one of the few teams that really get it!”

     

  • Amplero

    “Barokas has the breadth and depth of press, media and analyst relationships that I grew used to at big companies, but they also bring the scrappy, gritty, “we’re all in this together” attitude of a startup. They are a great partner and an integral part of our success!”

  • Visible Technologies

    “Over the nearly three years we worked with Barokas Public Relations, they consistently delivered outstanding results and counsel to us. They were a trusted advisor and partner! The team’s deep expertise working with key industry media in the advertising and digital marketing space benefitted us greatly, and was instrumental positioning us for acquisition by two industry leaders – Vocus and Cision. We couldn’t have asked for a more successful partnership.”

  • ChoreMonster

    “Barokas claims they are PR minus the bullshit. I found it hard to believe. So, I put them to work right away with an insane deadline. Guess what? They killed it. Not only that, but they’ve continued to do dope work ever since. Easy communication, always on top of it, and… no bullshit.”

  • Daegis

    “Barokas Public Relations hit the ground running and placed positive articles right from the start. In addition to being results-focused, their deep understanding of the eDiscovery market played an integral role in developing our messaging and establishing awareness for the Daegis brand at a critical time. They consistently went the extra mile to serve us, and I can’t think of a better qualified group of PR professionals to work with.”

  • Ello

    “If you set out to change the world it’s a good idea to have Barokas PR on your team. They are the most awesome PR people in the world. I would not work with anyone else.”

  • Wealthfront

    “The work Barokas PR did for our recent launch was fantastic. A 10 on a scale of 1 to 10. The top-tier coverage we received was consistent with our messaging. We couldn’t have asked for more. Barokas is a welcome addition to the Bay Area PR scene.”

  • SQFT

    “These guys are PR gods. In just one month, we doubled the number of downloads and tripled the number of listings on our app.”

  • zenprise

    “Barokas Public Relations works as advertised – they get results – and have a keen understanding of what it takes to get the job done. The increasing volume of coverage we have achieved over the years is a testament to their work. We value the firm’s strategic counsel and partnership in helping Zenprise become the leader in mobile device management, and recommend them to other companies who are looking for an aggressive, smart agency with a “can do” attitude.”

  • RadiumOne

    “BPR provides the right mix of senior PR counsel coupled with a healthy dose of aggressiveness that has earned us tier-1 results in AdAge, AdWeek, Fast Company, Forbes, Wall Street Journal and others. Strategic communications is essential to a brand’s success, and the BPR team has consistently demonstrated their PR prowess for our brand and leadership team on multiple fronts. Their professionalism and partnership mentality dispels the myth that PR firms have to be based in the Bay Area to do great work.”

  • clearwell

    “Barokas Public Relations has been a great partner for Clearwell and has played a critical role in our success. Kudos on a great job over the last 5+ years, beginning with our company launch through to our acquisition.”

  • Lighter Capital

    “Barokas PR delivered results from day one. We’ve been impressed with the team’s commitment to securing top tier coverage time and time again.”

  • vCita

    “Barokas PR really gets us. They consistently deliver and are a true representation of PR minus the BS. This is the first time I’ve felt this way about a PR firm.”

  • ExtraHop Networks

     “When it came time to hire an outside PR agency for ExtraHop, Barokas seemed like a natural fit. Not only are they one of the only mid-size agencies that has meaningful enterprise IT infrastructure experience, plus their creativity, work ethic, and dedication to client success is obvious.”

  • Tippr

    “I’ve worked with Barokas since 1999. They kick ass. A much better solution than Edelman, Weber, or any of the other mega agencies.”

  • apptio

    “Barokas Public Relations has been relentless in raising Apptio’s profile and driving meaningful and consistent coverage. The firm’s tech savvy and ‘squeaky wheel’ approach to PR, combined with their energy and enthusiasm, is paying off in spades for Apptio as we work to build a new market category.”

  • Vector

    “Barokas PR has opened the door to endless opportunities for Vector. With their support, we’re seen as true thought leaders in the space community, which supports so much of what we do like raising capital and demand for our technology.”

  • WTIA

    “I have been working Barokas PR for 15 years and four companies. BPR is my go-to marketing partner of choice. In the past 2.5 years, BPR has worked closely with our team at WTIA to establish a credible voice for the tech industry in the Pacific Northwest. Media outlets and government officials now come to us as a subject matter expert on background or as a public voice for the important stories about our industry. It is a joy to work with BPR – they are competent, honest, and tenacious as hell.”

  • BoldIQ

    “The best compliment I can give Barokas PR is that they are like an extension of our team. It does not feel like we are working with an ‘outside’ PR firm. They have the same level of commitment, engagement and passion as our own employees. On top of that, they are great at PR!”

  • Airbiquity

    “Barokas PR has done an outstanding job on our business. They got up to speed quickly on a complex and fast moving industry vertical, and significantly improved our media targeting strategy and outreach. The results speak for themselves: 3X more press interviews, 2X more article inclusions, 6X more impressions delivery, and a category leading press coverage profile versus our competition.”

  • Adaptiva

    “Since working with the BPR team, we’ve secured top tier media coverage that far exceeds our competitors. BPR is a rare-breed, able to understand and articulate complex technologies in a creative way that delivers results. Highly personable and professional, they possesses the innate ability to gain the trust of those around them, including journalists, analysts and clients. I highly recommend their services.”

  • Rachio

    Barokas PR is having a significant impact on our exposure, placing us in top tier media including CNET, Men’s Journal, TechCrunch and Wall Street Journal. As an added bonus, we have great chemistry with their team.”

  • Eucalyptus Systems

    “Small focused teams can run circles around those with many more people and much larger marketing budgets. Barokas PR helps us sharpen and communicate our message with impressive awareness results in a market with lots of noise.”

  • Liaison

    “After experiencing the outstanding results secured by Barokas PR during our acquisition of Hubspan, we extended that partnership to Liaison. I wear many hats in my organization and their proactive approach and responsiveness were bar-none. I never had to worry about their performance, and over the years they were a huge key to my success.”

  • Vertafore

    “Barokas PR has strengthened our relationships with key influencers in the insurance industry and increased our visibility as a leading software powerhouse in the PNW. Through this strategic partnership, we have experienced a record level of coverage, resulting in new business leads and an increased share of voice.”

  • RoundPegg

    “Barokas PR has achieved more in 6 months than our previous agency did in 2 years.”

  • Accela

    “Barokas PR has consistently performed at a level beyond our benchmarks. They never cease to impress with their PR savvy, quick grasp of our technology, and non-stop willingness to go the extra mile to reach desired goals. I would heartily recommend them for any stage business looking for a truly exceptional PR partner.”

  • Blazent

    “In my career I’ve never seen this kind of response in such a short period of time. In less than two months, Barokas PR developed the strategy for our launch, and leveraged their relationships to drive top tier coverage across trade and business press. They are a PR powerhouse.”

  • Atari

    “Barokas PR is a nimble team of talented media professionals. They’ve successfully assisted Atari with shaping the Atari brand in the constantly evolving gaming landscape, and have continually exceeded our expectations and coverage goals. Barokas PR provides strategic media counsel to our team, and will continue to be a big complement to Atari’s go-forward plans.” 

  • Techstars

    “Barokas PR has been relentless in spreading awareness of the Techstars ecosystem on all fronts. They understand the many facets of our brand and can expertly deliver our message to the right people at the right publications. The Techstars for Life message has reverberated throughout the media thanks to the exceptional work from our Barokas PR team.”

  • FlowPlay

    “Barokas PR has been an integral part of our business since 2007, helping us grow from a small startup to a profitable gaming company. They’re a smart, scrappy and creative group of PR pros, and their passion for FlowPlay’s business is showcased by the PR coverage we’ve received over the years.” 

  • Ibotta

    “As the fastest growing tech company in Denver, it was important to find a PR partner that could move quickly and strategically with us. Barokas has been that and more.”

  • Concur

    “For six years Barokas PR worked passionately on the Concur business. We relied on Howie and his team to help us promote and own the T&E category. Barokas consistently delivered.”

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