In The News

As the old saying goes, the proof is in the pudding – and we’re not afraid to brag. Check out some of the outstanding results we’re secured for our clients.

Stop paying full price: Here are the best days of the week to buy everything on sale

April 7, 2017

Feel too busy during the work week to run errands? Know that a little planning ahead — and skipping happy hour for a targeted post-work shopping spree — can actually save you tons of cash.That's because weekend shoppers actually miss out on sales and discounts for many items, including booze, ice cream, produce, cleaning products, beauty supplies and other stuff. Analyzing years of retail trends, shopping app Ibotta found that none of those surveyed products were less expensive if purchased on a Saturday or Sunday.Blame weekend competition from other consumers, said Bryan Leach, Ibotta's CEO: "Saturday and Sunday were the worst or most expensive days to shop for most products, but had the highest traffic," he said in a phone interview.

Salesforce Skytap enterprise cloud company hires Microsoft VP as CMO, cites big growth on path to future IPO

April 4, 2017

Enterprise cloud company Skytap has hired a former Microsoft vice president, Wayne Morris, as its new chief marketing officer in an effort to further boost its growth in the market for running legacy business applications in the cloud.The Seattle-based company, originally founded in 2006 as a University of Washington spinoff, employs about 160 people and has raised $65 million in total funding. Skytap cites Airbnb, Fiserv and NBC Universal among hundreds of customers that use its cloud to run applications that would have otherwise remained in on-premises data centers.

AI’s Next Stop: Back-Office Risks

March 29, 2017

Investment in startups focused on risk and compliance, which command less share of buzz among back-office tech products, is getting new cachet with the help of artificial intelligence.Unsexy specialties such as contract management, tax compliance and regulatory tools are getting a fresh glitter of promise for what’s possible.That is because the future of machine learning for extracting new data insights and heading off corporate risks could save corporations enormous costs.Within just a few years, algorithms will be able to parse mountains of data to make decisions on contracts, for example. That would mark the start of an era in which corporations will send in the machines to “talk” to one another to negotiate contracts.

New tech apprenticeship racks up 1,000 applicants, first two success stories

March 22, 2017

A new, federally funded apprenticeship program aimed at diversifying the tech workforce in Washington has drawn interest from more than 1,000 applicants in just a few months.And two of its earliest participants have already started yearlong, paid apprenticeships.
WTIA says it is the first registered tech apprenticeship program in the nation. It’s based on the idea that a short, intensive burst of training can be enough to lead a prospective employee to a midlevel, yearlong apprenticeship that can result in a permanent job at a technology company.

SpaceX, Virgin vets bring new launches to Space Coast

March 22, 2017

The leaders of a Tucson, Ariz.,-based company that hopes to launch rockets from the Space Coast have some firepower on their resumes.They are just a few of the companies that the space company Vector’s executive leaders have worked for in the past.Now, the company will show off one of its rockets in a new display at Kennedy Space Center at a press event on Saturday.The company will unveil and assemble its new Vector-R rocket at Launch Complex 46 on Saturday morning. That rocket will then be put on display at KSC.

Silicon Valley techies are fleeing to Seattle

March 17, 2017

Silicon Valley might be considered the center of the technology universe, but other cities across the country are also attracting some of tech's best and brightest, including one located 800 miles north of the San Francisco Bay Area: Seattle.There are now 250,000 people working in technology-related jobs in the state of Washington, according to the Washington Technology Industry Association (WTIA), which says the industry is growing at about 10 percent per year. Nearly 90 percent of those jobs are located in King County, which includes Seattle, where Amazon is headquartered, and neighboring cities like Redmond -- Microsoft's home -- and Bellevue.

VMblog’s Expert Interviews: Adaptiva CEO Talks Endpoint Security and Client Health 6.0

March 13, 2017

According to a new report released from Orbis Research, the global endpoint security market is expected to double its value of 9.15 billion in 2016 to reach 17.33 billion by the end of 2022.  This demand is fueling a surge in endpoint health and security products, many of which claim to provide instant visibility and control over thousands of endpoints in seconds.  While solid for SMBs, the question is whether or not these product architectures can intelligently scale to handle multiple simultaneous endpoint queries which results in CPU processing and network bandwidth nightmares for larger enterprise organizations.This week, Adaptiva launched Client Health 6.0 which the company says integrates the load balancing technology and peer-to-peer architecture necessary to provide enterprise-grade health and security across hundreds of thousands of endpoints. 

Upending the Space Biz With Satellites for You and You and You

March 10, 2017

DIRK WALLINGER LEAVES his espresso beverage behind and steps out of a coffeeshop on the campus of Denver’s Metropolitan State University. His coat open against the cold, he points across the way to a nearly-constructed structure—the college’s metal-and-glass-fronted Aerospace and Engineering Sciences Building. When the building is finished this summer, Wallinger’s company—York Space Systems—will set up a 7,000 square-foot shop inside, creating and eventually controlling satellites (maybe even one you create) with the help of students.Wallinger gestures toward the fourth floor. “York will be right up there,” he says.

SpaceX is leading the space race: Expert

March 7, 2017

Jim Cantrell, CEO of Vector, weighs in on the players in the commercial space launch race.

Why Richard Branson’s Newest Space Company Could Be a Lucrative Venture

March 2, 2017

Virgin Group’s commercial space venture, Galactic Ventures, has spun off one of its projects into a new company called Virgin Orbit. And it could end up being its most lucrative.

Virgin Orbit will focus on launching small satellites into space using its LauncherOne orbital launch vehicle. This vehicle is essentially a 747-400 airplane designed to hold a rocket under its wing. Once the aircraft reaches a certain altitude, the rocket would be fired off into space to deliver small satellites for companies that want to take images of Earth, providing Internet and other communications services.

From the Blog

#Winning at Client Relations – Ingredients for Success

Arguably more difficult than landing that perfect company feature in a top-tier outlet is managing and maintaining positive client relations year-over-year. As your client’s company culture morphs, executives come and go or product roadmap shifts, your trusted PR team is along for the ride, adapting on-the-fly as the company evolves. Despite the inevitable changes that [Read More]

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Our Clients say it all...

  • Concur

    “For six years Barokas PR worked passionately on the Concur business. We relied on Howie and his team to help us promote and own the T&E category. Barokas consistently delivered.”

  • Vertafore

    “Barokas PR has strengthened our relationships with key influencers in the insurance industry and increased our visibility as a leading software powerhouse in the PNW. Through this strategic partnership, we have experienced a record level of coverage, resulting in new business leads and an increased share of voice.”

  • Daegis

    “Barokas Public Relations hit the ground running and placed positive articles right from the start. In addition to being results-focused, their deep understanding of the eDiscovery market played an integral role in developing our messaging and establishing awareness for the Daegis brand at a critical time. They consistently went the extra mile to serve us, and I can’t think of a better qualified group of PR professionals to work with.”

  • RoundPegg

    “Barokas PR has achieved more in 6 months than our previous agency did in 2 years.”

  • zenprise

    “Barokas Public Relations works as advertised – they get results – and have a keen understanding of what it takes to get the job done. The increasing volume of coverage we have achieved over the years is a testament to their work. We value the firm’s strategic counsel and partnership in helping Zenprise become the leader in mobile device management, and recommend them to other companies who are looking for an aggressive, smart agency with a “can do” attitude.”

  • Eucalyptus Systems

    “Small focused teams can run circles around those with many more people and much larger marketing budgets. Barokas PR helps us sharpen and communicate our message with impressive awareness results in a market with lots of noise.”

  • Amplero

    “Barokas has the breadth and depth of press, media and analyst relationships that I grew used to at big companies, but they also bring the scrappy, gritty, “we’re all in this together” attitude of a startup. They are a great partner and an integral part of our success!”

  • Techstars

    “Barokas PR has been relentless in spreading awareness of the Techstars ecosystem on all fronts. They understand the many facets of our brand and can expertly deliver our message to the right people at the right publications. The Techstars for Life message has reverberated throughout the media thanks to the exceptional work from our Barokas PR team.”

  • ExtraHop Networks

     “When it came time to hire an outside PR agency for ExtraHop, Barokas seemed like a natural fit. Not only are they one of the only mid-size agencies that has meaningful enterprise IT infrastructure experience, plus their creativity, work ethic, and dedication to client success is obvious.”

  • OpenMarket

    “We’ve partnered with Barokas PR since 2013 and can attest to their driven, results-oriented agency mentality. In fact, they more than doubled the average number of feature coverage placements each quarter, compared to our previous agency. Barokas PR’s enterprise expertise has significantly lifted OpenMarket’s awareness with key press, analysts and customers.” 

  • Blazent

    “In my career I’ve never seen this kind of response in such a short period of time. In less than two months, Barokas PR developed the strategy for our launch, and leveraged their relationships to drive top tier coverage across trade and business press. They are a PR powerhouse.”

  • Airbiquity

    “Barokas PR has done an outstanding job on our business. They got up to speed quickly on a complex and fast moving industry vertical, and significantly improved our media targeting strategy and outreach. The results speak for themselves: 3X more press interviews, 2X more article inclusions, 6X more impressions delivery, and a category leading press coverage profile versus our competition.”

  • apptio

    “Barokas Public Relations has been relentless in raising Apptio’s profile and driving meaningful and consistent coverage. The firm’s tech savvy and ‘squeaky wheel’ approach to PR, combined with their energy and enthusiasm, is paying off in spades for Apptio as we work to build a new market category.”

  • Liaison

    “After experiencing the outstanding results secured by Barokas PR during our acquisition of Hubspan, we extended that partnership to Liaison. I wear many hats in my organization and their proactive approach and responsiveness were bar-none. I never had to worry about their performance, and over the years they were a huge key to my success.”

  • FlashFunders

    “I can’t believe how aggressive Barokas PR has been since day one of our relationship. The agency is exactly what FlashFunders needs to drive awareness.”

  • BoldIQ

    “The best compliment I can give Barokas PR is that they are like an extension of our team. It does not feel like we are working with an ‘outside’ PR firm. They have the same level of commitment, engagement and passion as our own employees. On top of that, they are great at PR!”

  • clearwell

    “Barokas Public Relations has been a great partner for Clearwell and has played a critical role in our success. Kudos on a great job over the last 5+ years, beginning with our company launch through to our acquisition.”

  • Lighter Capital

    “Barokas PR delivered results from day one. We’ve been impressed with the team’s commitment to securing top tier coverage time and time again.”

  • WTIA

    “I have been working Barokas PR for 15 years and four companies. BPR is my go-to marketing partner of choice. In the past 2.5 years, BPR has worked closely with our team at WTIA to establish a credible voice for the tech industry in the Pacific Northwest. Media outlets and government officials now come to us as a subject matter expert on background or as a public voice for the important stories about our industry. It is a joy to work with BPR – they are competent, honest, and tenacious as hell.”

  • Vector

    “Barokas PR has opened the door to endless opportunities for Vector. With their support, we’re seen as true thought leaders in the space community, which supports so much of what we do like raising capital and demand for our technology.”

  • vCita

    “Barokas PR really gets us. They consistently deliver and are a true representation of PR minus the BS. This is the first time I’ve felt this way about a PR firm.”

  • Rachio

    Barokas PR is having a significant impact on our exposure, placing us in top tier media including CNET, Men’s Journal, TechCrunch and Wall Street Journal. As an added bonus, we have great chemistry with their team.”

  • Adaptiva

    “Since working with the BPR team, we’ve secured top tier media coverage that far exceeds our competitors. BPR is a rare-breed, able to understand and articulate complex technologies in a creative way that delivers results. Highly personable and professional, they possesses the innate ability to gain the trust of those around them, including journalists, analysts and clients. I highly recommend their services.”

  • FlowPlay

    “Barokas PR has been an integral part of our business since 2007, helping us grow from a small startup to a profitable gaming company. They’re a smart, scrappy and creative group of PR pros, and their passion for FlowPlay’s business is showcased by the PR coverage we’ve received over the years.” 

  • Ello

    “If you set out to change the world it’s a good idea to have Barokas PR on your team. They are the most awesome PR people in the world. I would not work with anyone else.”

  • Visible Technologies

    “Over the nearly three years we worked with Barokas Public Relations, they consistently delivered outstanding results and counsel to us. They were a trusted advisor and partner! The team’s deep expertise working with key industry media in the advertising and digital marketing space benefitted us greatly, and was instrumental positioning us for acquisition by two industry leaders – Vocus and Cision. We couldn’t have asked for a more successful partnership.”

  • Wealthfront

    “The work Barokas PR did for our recent launch was fantastic. A 10 on a scale of 1 to 10. The top-tier coverage we received was consistent with our messaging. We couldn’t have asked for more. Barokas is a welcome addition to the Bay Area PR scene.”

  • ChoreMonster

    “Barokas claims they are PR minus the bullshit. I found it hard to believe. So, I put them to work right away with an insane deadline. Guess what? They killed it. Not only that, but they’ve continued to do dope work ever since. Easy communication, always on top of it, and… no bullshit.”

  • Ibotta

    “As the fastest growing tech company in Denver, it was important to find a PR partner that could move quickly and strategically with us. Barokas has been that and more.”

  • SQFT

    “These guys are PR gods. In just one month, we doubled the number of downloads and tripled the number of listings on our app.”

  • Atari

    “Barokas PR is a nimble team of talented media professionals. They’ve successfully assisted Atari with shaping the Atari brand in the constantly evolving gaming landscape, and have continually exceeded our expectations and coverage goals. Barokas PR provides strategic media counsel to our team, and will continue to be a big complement to Atari’s go-forward plans.” 

  • Accela

    “Barokas PR has consistently performed at a level beyond our benchmarks. They never cease to impress with their PR savvy, quick grasp of our technology, and non-stop willingness to go the extra mile to reach desired goals. I would heartily recommend them for any stage business looking for a truly exceptional PR partner.”

  • Tippr

    “I’ve worked with Barokas since 1999. They kick ass. A much better solution than Edelman, Weber, or any of the other mega agencies.”

  • Rapt Media

    “Barokas has been a great partner to Rapt Media over the past few years.  Not only is their execution and attention to detail top notch, we share the same values of trust and honest communication to get to the best solutions.”

  • RadiumOne

    “BPR provides the right mix of senior PR counsel coupled with a healthy dose of aggressiveness that has earned us tier-1 results in AdAge, AdWeek, Fast Company, Forbes, Wall Street Journal and others. Strategic communications is essential to a brand’s success, and the BPR team has consistently demonstrated their PR prowess for our brand and leadership team on multiple fronts. Their professionalism and partnership mentality dispels the myth that PR firms have to be based in the Bay Area to do great work.”

  • Cascadia

    “It takes a combination of strategic smarts and heads down effort to succeed in public relations, and nobody combines the two better than Barokas Public Relations. The agency’s work with Cascadia Capital has helped propel us into the spotlight as one of the nation’s leading boutique investment banks.”

  • Eucalyptus Systems

    “I consider myself very lucky for getting the chance to work with the Barokas PR team.  
    They are one of the few teams that really get it!”

     

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