In The News

As the old saying goes, the proof is in the pudding – and we’re not afraid to brag. Check out some of the outstanding results we’re secured for our clients.

How Bobbleheads Became Baseball’s Secret Weapon to Boost Attendance

December 15, 2016

Throughout the course of a baseball season, MLB teams give away a ton of promotional swag at select games: From replica championship rings, to T-shirts and jerseys, to tote bags, magnets and garden gnomes. If you can name it, a baseball team has probably given it away. But perhaps one of the most ubiquitous, and sought after, tchotchkes is the bobblehead.

Bobbleheads are a popular giveaway item for a reason: Depending on the team, they can lift game attendance by 15 percent to 30 percent, according to Jay Deutsch, CEO of BDA, a merchandise agency that supplies bobbleheads to MLB teams.

"When a team is doing a promotional night, the No. 1 thing they think about is whether [the giveaway] will move the needle in terms of attendance," Deutsch said. "Bobbleheads sell tickets."

Home Loan Down Payments Are in Decline: Will Uncle Sam Ride to the Rescue?

November 18, 2016

President-elect Donald Trump has enough problems on his hands as his administration takes shape, with the economy, health care, geopolitical strife and a divided country all on his plate. Chances are, dealing with a weakening real estate market, especially related to lower down payments, hasn't entered his mind.According to the November Down Payment Report, from Down Payment Resource, median down payments from first-time home buyers fell to just 4% of the home's value, down from 6% in 2015. At the same time, home down payments for FHA-backed loans are also at 4%, signaling that homebuyers aren't saving enough for home down payments, and thus face higher monthly mortgage payments.

CanPay Debuts First Legitimate Debit Payment System For Cannabis Purchases

November 17, 2016

You can buy pot legally in several states now, but using a debit card to pay has been a dicey proposition.Now CanPay says that it has created the first debit payment solution for cannabis shoppers in Washington, Oregon and Colorado. MasterCard and Visa have made it clear they have no interest in working with marijuana retail businesses until federal law changes and this has created an opportunity for emerging financial companies.Americans take it for granted that they can use their debit cards anywhere, but that isn’t the case when making purchases at a dispensary. Some dispensaries provide on-site ATM machines so that customers can pull out money from their bank accounts to make a purchase. The problem is that these machines tend to charge fees of nearly $5.

FlowPlay launches Dynasty Football fantasy card game

November 1, 2016

Seattle’s FlowPlay has launched Dynasty Football, an online fantasy football strategy card game.The title aims to capitalize on the 51.6 million people in the U.S. who play fantasy sports games (according to Fantasy Sports Association). Market researcher Ipsos estimates that each player spends an average of $465 on fantasy sports competitions, up from $95 in 2012.Created for fantasy football fans and collectible card game enthusiasts, Dynasty Football combines real-world stats and player drafting mechanics of fantasy football with the fun of head-to-head card matches. The game is the fifth free-to-play social sports wagering game from FlowPlay, whose games have been played by 75 million people. 

Space startups team up in $60 million launch deal

October 17, 2016

A Denver startup company that makes small satellites has signed a $60 million launch agreement with a new rocket company to get six satellite missions to orbit by 2022.

York Space Systems will be the first payload aboard a rocket made by Tucson-based Vector Space Systems, a company founded by veterans of SpaceX and other space businesses and that’s developing small, affordable rockets for the growing market of small satellites.

The launch contract with Vector covers six launches between 2019 and 2022 and can be extended to add 14 more missions, the companies said.

Vector is among a small number of rocket startups catering to makers of satellites that are far smaller than what aerospace companies have traditionally made.

One Day, Cars Will Connect With Your Fridge and Your Heartbeat

October 13, 2016

“The car is going to become another node in the internet of things,” said Kamyar Moinzadeh, chief executive of Airbiquity, a Seattle software and engineering company specializing in vehicle tracking and telematics.

There are already plenty of examples of car communications, whether it’s General Motors’ 20-year-old OnStar system or Tesla’s expanding ability to monitor its vehicles remotely and even download entirely new software operating systems.

After record labels and tech giants, now startup accelerators want a piece of the music business

October 11, 2016

“It’s about time for Spotify’s successor to be born,” says Bob Moczydlowsky. “A decade is a long time for any kind of platform.” Moczydlowsky is currently in charge of Techstars Music, a new program announced last week from major startup incubator Techstars. Yes, Silicon Valley is growing impatient—again.

The new Techstars program—whose applications are open now and which formally kicks off in February 2017—is on the lookout for unique, emerging startups that offer crucial new innovations in the way people buy, listen to, or otherwise experience audio.

The New Techstars Music Startup Accelerator Is Now Up And Running

October 7, 2016

Yet another new accelerator is now open for submissions for its first event next year, and while these are early days, it already seems like it will be one to watch in the music startup space. Techstars is jumping into the troubled-but-growing industry with a new music-focused program, and there is some serious power working to ensure that whatever companies are chosen succeed and go on to do great things. The accelerator is led by Bob Moczydlowsky, the former head of Twitter Music, who carries with him not only years of experience in the music world but also plenty of contacts and the ability to bring some serious players to the table, which is exactly what he’s done.

15 Startup Pitch Videos That Can Help You Develop Your Own

October 4, 2016

If you think sending a pitch deck to an investor before an in-person meeting is a good strategy, think again, says Alex Iskold, managing director of startup accelerator Techstars NYC.“The main issue with a pitch deck is that it is subject to misinterpretation,” he wrote in a blog post on the topic. “Investors get a lot of decks and they tend to skim and glance over them.” He also thinks decks fail to capture the passion founders exhibit when they talk about their companies.
 His argument: replace the written deck with a video pitch. To test the idea out, he had the founders from Techstars’ NYC Summer 2016 class do exactly that.

Hacked in Space: Are Satellites the Next Cybersecurity Battleground?

October 3, 2016

Since its introduction into the mainstream more than three decades ago, GPS has now made its way into almost everything, from our phones to our cars and watches.Americans were given access to global positioning in 1983, after Korean Air Lines Flight 007, traveling to Seoul from New York City, strayed into Soviet airspace and was shot down, killing all 269 people on board. The tragedy prompted President Reagan to speed up his plan for civilian use of GPS."If the GPS constellation went down, things would stop flying, maps would stop working," Jim Cantrell, one of the founding members of SpaceX and now CEO of Vector Space Systems, told NBC News.There are a myriad of uses for the satellites in space, from intelligence to communication, navigation and completing capital transactions, such as when you swipe your credit card at the gas pump.

From the Blog

Perfecting the Pitch: Lessons from Jimmy Fallon’s Newest Intern

Boring is clearly not a word in Jake Sirianni’s vocabulary – the Washington State University communication student made news headlines this week in his quest to become Jimmy Fallon’s next summer intern.   Instead of turning in a standard application and cover letter, Jake created a video of himself inspired by Daniel Radcliffe’s 2014 “Alphabet [Read More]

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  • zenprise

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  • RadiumOne

    “BPR provides the right mix of senior PR counsel coupled with a healthy dose of aggressiveness that has earned us tier-1 results in AdAge, AdWeek, Fast Company, Forbes, Wall Street Journal and others. Strategic communications is essential to a brand’s success, and the BPR team has consistently demonstrated their PR prowess for our brand and leadership team on multiple fronts. Their professionalism and partnership mentality dispels the myth that PR firms have to be based in the Bay Area to do great work.”

  • Accela

    “Barokas PR has consistently performed at a level beyond our benchmarks. They never cease to impress with their PR savvy, quick grasp of our technology, and non-stop willingness to go the extra mile to reach desired goals. I would heartily recommend them for any stage business looking for a truly exceptional PR partner.”

  • ChoreMonster

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  • Concur

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  • BoldIQ

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  • Atari

    “Barokas PR is a nimble team of talented media professionals. They’ve successfully assisted Atari with shaping the Atari brand in the constantly evolving gaming landscape, and have continually exceeded our expectations and coverage goals. Barokas PR provides strategic media counsel to our team, and will continue to be a big complement to Atari’s go-forward plans.” 

  • vCita

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  • Rapt Media

    “Barokas has been a great partner to Rapt Media over the past few years.  Not only is their execution and attention to detail top notch, we share the same values of trust and honest communication to get to the best solutions.”

  • Rachio

    Barokas PR is having a significant impact on our exposure, placing us in top tier media including CNET, Men’s Journal, TechCrunch and Wall Street Journal. As an added bonus, we have great chemistry with their team.”

  • Daegis

    “Barokas Public Relations hit the ground running and placed positive articles right from the start. In addition to being results-focused, their deep understanding of the eDiscovery market played an integral role in developing our messaging and establishing awareness for the Daegis brand at a critical time. They consistently went the extra mile to serve us, and I can’t think of a better qualified group of PR professionals to work with.”

  • RoundPegg

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  • Ibotta

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  • Vector

    “Barokas PR has opened the door to endless opportunities for Vector. With their support, we’re seen as true thought leaders in the space community, which supports so much of what we do like raising capital and demand for our technology.”

  • Liaison

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  • Vertafore

    “Barokas PR has strengthened our relationships with key influencers in the insurance industry and increased our visibility as a leading software powerhouse in the PNW. Through this strategic partnership, we have experienced a record level of coverage, resulting in new business leads and an increased share of voice.”

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    “Small focused teams can run circles around those with many more people and much larger marketing budgets. Barokas PR helps us sharpen and communicate our message with impressive awareness results in a market with lots of noise.”

  • clearwell

    “Barokas Public Relations has been a great partner for Clearwell and has played a critical role in our success. Kudos on a great job over the last 5+ years, beginning with our company launch through to our acquisition.”

  • Visible Technologies

    “Over the nearly three years we worked with Barokas Public Relations, they consistently delivered outstanding results and counsel to us. They were a trusted advisor and partner! The team’s deep expertise working with key industry media in the advertising and digital marketing space benefitted us greatly, and was instrumental positioning us for acquisition by two industry leaders – Vocus and Cision. We couldn’t have asked for a more successful partnership.”

  • SQFT

    “These guys are PR gods. In just one month, we doubled the number of downloads and tripled the number of listings on our app.”

  • Lighter Capital

    “Barokas PR delivered results from day one. We’ve been impressed with the team’s commitment to securing top tier coverage time and time again.”

  • Amplero

    “Barokas has the breadth and depth of press, media and analyst relationships that I grew used to at big companies, but they also bring the scrappy, gritty, “we’re all in this together” attitude of a startup. They are a great partner and an integral part of our success!”

  • Ello

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  • FlowPlay

    “Barokas PR has been an integral part of our business since 2007, helping us grow from a small startup to a profitable gaming company. They’re a smart, scrappy and creative group of PR pros, and their passion for FlowPlay’s business is showcased by the PR coverage we’ve received over the years.” 

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