In The News

As the old saying goes, the proof is in the pudding – and we’re not afraid to brag. Check out some of the outstanding results we’re secured for our clients.

RollerCoaster Tycoon Creator On New Mobile Game And Franchise’s Legacy

February 4, 2017

Just in time for the holidays last year, Atari put out RollerCoaster Tycoon Classic, a mobile game that combined RollerCoaster Tycoon and its sequel. While Atari hasn't shared any download figures, the response has been positive, series creator Chris Sawyer told GameSpot in a new interview. We recently had the opportunity to speak with the veteran designer about the impetus for releasing the game, what went into it from a technical perspective, and whether or not it will get any further updates or expansions in the future. He also told us about why the game has no microtransactions.

Driving Diversity Is All About Pushing Boundaries

February 3, 2017

We hear talk about diversity a lot in the tech industry. The lack thereof, the need to address it, the data points around it, but one glaringly overlooked segment of this discussion is the solution itself. As we enter 2017, we’re all well aware of the problem at hand—of the top nine tech companies in Silicon Valley, women make-up only one-third of the workforce. Look outside of the Valley, and it’s apparent that this problem is really more of an epidemic. With the way the tech industry as a whole is exploding today, this doesn’t add up. The demand is there, so why aren’t more women answering the call?

FlowPlay launches Dynasty Football fantasy sports card strategy game

February 1, 2017

FlowPlay is launching a new fantasy sports mobile game Dynasty Football. The free-to-play strategy card game merges real-world stats and the drafting mechanics of fantasy football so players can engage in head-to-head card matches. The Seattle-based company is launching the title just in time for the Super Bowl coming up this weekend. The title will be available on iOS and Android. With this launch, FlowPlay is engaging the nearly 60 million fantasy sports players in North America, and tapping into the $1.2 billion digital card games industry, according to SuperData Research.

Tech Companies Fight Trump Immigration Order in Court

January 30, 2017

SEATTLE — Technology executives have for days assailed President Trump’s executive order suspending immigration from seven mostly Muslim countries, framing their arguments largely in moral terms.

On Monday, two tech companies — Amazon and Expedia — stepped up their opposition to the order with filings that were part of a lawsuit in federal court against the Trump administration, arguing that the order will hurt their businesses.

The filings represent an escalation of the technology industry’s efforts to push back on the order signed by Mr. Trump on Friday night. There was little sign of the outcry over the order diminishing throughout the industry, as employees at Google staged demonstrations in the San Francisco Bay Area and beyond.

Amplero adds machine learning to help pinpoint and leverage influential customers

January 19, 2017

AI and machine learning (ML) are set to pervade the marketing technology universe throughout 2017. With billions of marketing touchpoints to learn from, marketing technology is a natural home for ML capabilities. And today, Amplero has announced its Influencer Optimization capability, powered by machine learning and offered as part of its Intelligence Platform. The new addition makes it possible to not only discover your most influential customers but also to understand the actions they are taking and how to optimize your connections with these valuable advocates.

Finally! A Fog-Free Bathroom Mirror that Plays Music and Answers Phone Calls

January 18, 2017

You probably don't think you need a "smart" mirror, but the cool features on Viio's new line of home accessories might just chance your mind. Seriously, who could say no to an anti-fog wall mirror that plays music, takes phone calls and includes built-in LED lights? The new line of mirrors includes three styles, and there's one that's perfect for every room of your house. Arguably the best use, however, is in the bathroom -- anti-fog technology means no more wiping down the mirror after a steamy shower. Plus, the built-in light is perfect for doing your makeup or shaving, and the high-quality audio capabilities will keep you entertained as you get ready. You can even answer a phone call via the mirror. Once you upgrade to a smart mirror, you'll want to hang out in your bathroom all the time!

13 Ridiculously Awesome Islands You’ve Never Heard of

January 13, 2017

BAINBRIDGE ISLAND, WASHINGTON Although it’s just a 15-minute ferry ride from Seattle’s downtown waterfront, Bainbridge feels like a state of its own…a state dedicated to the outdoors with a huge dose of craft beer and cannabis. We can’t argue with that. Hike or mountain bike in Fort Ward State Park, or visit one of the island’s many beaches. These aren’t usually bikini-warranted beaches, so afterwards, you’ll want to warm up with some grain-to-glass whiskey at Bainbridge Distillery and then check out Paper & Leaf, the island’s styling pot shop. For hotels, best to opt for a bed and breakfast or if you’re a Lord of The Rings fan, stay at the Hobbit House.

Government commerce firm Onvia appoints new CEO

January 9, 2017

Onvia, an enabler of business-to-government commerce, has appointed Russ Mann as its new president and CEO. The Seattle-based company runs a marketplace that makes it easy for businesses to work with government agencies. It is trying to bring the $2 trillion government procurement sector into the modern age of ecommerce. “We are delighted to bring on Russ Mann to lead the next phase of Onvia’s growth,” said D. Van Skilling, chairman of Onvia, in a statement. “Russ has a proven record of growing shareholder value at technology and ecommerce companies in B2B and B2C, through sales and marketing optimization and new product innovation, as well as through strategic alliances, business development and corporate acquisitions.”

Blasting Into 2017: What’s in the Stars For Space Travel

January 2, 2017

Whomever Trump nominates could set the tone for the future of the space program, including how NASA partners with the commercial space industry, according to Jim Cantrell, CEO of Vector Space Systems and a founding member of SpaceX. With Silicon Valley billionaire Peter Thiel acting as a close Trump adviser, Cantrell said "some of the more commercial thinking" he brings "is very healthy, and if Trump continues to do that, it will be very positive for NASA." Presidents are usually relatively hands-off with NASA; however, Cantrell sees an opportunity for Trump, who has previously called space "terrific." "Occasionally you see presidents come in and provide a clear change in direction of leadership," he said, referring to John F. Kennedy's decision to go to the moon and George W. Bush's appointment of a NASA administrator who helped paved the way for partnerships with the private space industry. "The potential is there for Trump to do the same thing," Cantrell said.

Survey Roundup: Crystal Ball Predictions for Compliance for 2017

December 23, 2016

Contracting Outlook: The folks at business and data provider Onvia make some predictions about what will happen in state and local government contracting, including a guess at how long it will take for policies from the Trump administration to have an impact on businesses.

From the Blog

5 Common Social Media Mistakes and How to Avoid Them

Hate it or love it, all organizations need social media. Social media presence is a huge opportunity for companies and brands, whether they are B2B or B2C. If you’re anything like me, you think social media seems simple in theory, but the execution of a successful social program is not as straightforward as it may [Read More]

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Our Clients say it all...

  • Vector

    “Barokas PR has opened the door to endless opportunities for Vector. With their support, we’re seen as true thought leaders in the space community, which supports so much of what we do like raising capital and demand for our technology.”

  • Techstars

    “Barokas PR has been relentless in spreading awareness of the Techstars ecosystem on all fronts. They understand the many facets of our brand and can expertly deliver our message to the right people at the right publications. The Techstars for Life message has reverberated throughout the media thanks to the exceptional work from our Barokas PR team.”

  • Rachio

    Barokas PR is having a significant impact on our exposure, placing us in top tier media including CNET, Men’s Journal, TechCrunch and Wall Street Journal. As an added bonus, we have great chemistry with their team.”

  • Lighter Capital

    “Barokas PR delivered results from day one. We’ve been impressed with the team’s commitment to securing top tier coverage time and time again.”

  • RadiumOne

    “BPR provides the right mix of senior PR counsel coupled with a healthy dose of aggressiveness that has earned us tier-1 results in AdAge, AdWeek, Fast Company, Forbes, Wall Street Journal and others. Strategic communications is essential to a brand’s success, and the BPR team has consistently demonstrated their PR prowess for our brand and leadership team on multiple fronts. Their professionalism and partnership mentality dispels the myth that PR firms have to be based in the Bay Area to do great work.”

  • SQFT

    “These guys are PR gods. In just one month, we doubled the number of downloads and tripled the number of listings on our app.”

  • BoldIQ

    “The best compliment I can give Barokas PR is that they are like an extension of our team. It does not feel like we are working with an ‘outside’ PR firm. They have the same level of commitment, engagement and passion as our own employees. On top of that, they are great at PR!”

  • apptio

    “Barokas Public Relations has been relentless in raising Apptio’s profile and driving meaningful and consistent coverage. The firm’s tech savvy and ‘squeaky wheel’ approach to PR, combined with their energy and enthusiasm, is paying off in spades for Apptio as we work to build a new market category.”

  • clearwell

    “Barokas Public Relations has been a great partner for Clearwell and has played a critical role in our success. Kudos on a great job over the last 5+ years, beginning with our company launch through to our acquisition.”

  • zenprise

    “Barokas Public Relations works as advertised – they get results – and have a keen understanding of what it takes to get the job done. The increasing volume of coverage we have achieved over the years is a testament to their work. We value the firm’s strategic counsel and partnership in helping Zenprise become the leader in mobile device management, and recommend them to other companies who are looking for an aggressive, smart agency with a “can do” attitude.”

  • Blazent

    “In my career I’ve never seen this kind of response in such a short period of time. In less than two months, Barokas PR developed the strategy for our launch, and leveraged their relationships to drive top tier coverage across trade and business press. They are a PR powerhouse.”

  • Ibotta

    “As the fastest growing tech company in Denver, it was important to find a PR partner that could move quickly and strategically with us. Barokas has been that and more.”

  • Daegis

    “Barokas Public Relations hit the ground running and placed positive articles right from the start. In addition to being results-focused, their deep understanding of the eDiscovery market played an integral role in developing our messaging and establishing awareness for the Daegis brand at a critical time. They consistently went the extra mile to serve us, and I can’t think of a better qualified group of PR professionals to work with.”

  • ChoreMonster

    “Barokas claims they are PR minus the bullshit. I found it hard to believe. So, I put them to work right away with an insane deadline. Guess what? They killed it. Not only that, but they’ve continued to do dope work ever since. Easy communication, always on top of it, and… no bullshit.”

  • Eucalyptus Systems

    “I consider myself very lucky for getting the chance to work with the Barokas PR team.  
    They are one of the few teams that really get it!”


  • Vertafore

    “Barokas PR has strengthened our relationships with key influencers in the insurance industry and increased our visibility as a leading software powerhouse in the PNW. Through this strategic partnership, we have experienced a record level of coverage, resulting in new business leads and an increased share of voice.”

  • Amplero

    “Barokas has the breadth and depth of press, media and analyst relationships that I grew used to at big companies, but they also bring the scrappy, gritty, “we’re all in this together” attitude of a startup. They are a great partner and an integral part of our success!”

  • FlashFunders

    “I can’t believe how aggressive Barokas PR has been since day one of our relationship. The agency is exactly what FlashFunders needs to drive awareness.”

  • RoundPegg

    “Barokas PR has achieved more in 6 months than our previous agency did in 2 years.”

  • Wealthfront

    “The work Barokas PR did for our recent launch was fantastic. A 10 on a scale of 1 to 10. The top-tier coverage we received was consistent with our messaging. We couldn’t have asked for more. Barokas is a welcome addition to the Bay Area PR scene.”

  • Accela

    “Barokas PR has consistently performed at a level beyond our benchmarks. They never cease to impress with their PR savvy, quick grasp of our technology, and non-stop willingness to go the extra mile to reach desired goals. I would heartily recommend them for any stage business looking for a truly exceptional PR partner.”

  • Tippr

    “I’ve worked with Barokas since 1999. They kick ass. A much better solution than Edelman, Weber, or any of the other mega agencies.”

  • Adaptiva

    “Since working with the BPR team, we’ve secured top tier media coverage that far exceeds our competitors. BPR is a rare-breed, able to understand and articulate complex technologies in a creative way that delivers results. Highly personable and professional, they possesses the innate ability to gain the trust of those around them, including journalists, analysts and clients. I highly recommend their services.”

  • FlowPlay

    “Barokas PR has been an integral part of our business since 2007, helping us grow from a small startup to a profitable gaming company. They’re a smart, scrappy and creative group of PR pros, and their passion for FlowPlay’s business is showcased by the PR coverage we’ve received over the years.” 

  • WTIA

    “I have been working Barokas PR for 15 years and four companies. BPR is my go-to marketing partner of choice. In the past 2.5 years, BPR has worked closely with our team at WTIA to establish a credible voice for the tech industry in the Pacific Northwest. Media outlets and government officials now come to us as a subject matter expert on background or as a public voice for the important stories about our industry. It is a joy to work with BPR – they are competent, honest, and tenacious as hell.”

  • Ello

    “If you set out to change the world it’s a good idea to have Barokas PR on your team. They are the most awesome PR people in the world. I would not work with anyone else.”

  • ExtraHop Networks

     “When it came time to hire an outside PR agency for ExtraHop, Barokas seemed like a natural fit. Not only are they one of the only mid-size agencies that has meaningful enterprise IT infrastructure experience, plus their creativity, work ethic, and dedication to client success is obvious.”

  • Eucalyptus Systems

    “Small focused teams can run circles around those with many more people and much larger marketing budgets. Barokas PR helps us sharpen and communicate our message with impressive awareness results in a market with lots of noise.”

  • Rapt Media

    “Barokas has been a great partner to Rapt Media over the past few years.  Not only is their execution and attention to detail top notch, we share the same values of trust and honest communication to get to the best solutions.”

  • Cascadia

    “It takes a combination of strategic smarts and heads down effort to succeed in public relations, and nobody combines the two better than Barokas Public Relations. The agency’s work with Cascadia Capital has helped propel us into the spotlight as one of the nation’s leading boutique investment banks.”

  • Concur

    “For six years Barokas PR worked passionately on the Concur business. We relied on Howie and his team to help us promote and own the T&E category. Barokas consistently delivered.”

  • Airbiquity

    “Barokas PR has done an outstanding job on our business. They got up to speed quickly on a complex and fast moving industry vertical, and significantly improved our media targeting strategy and outreach. The results speak for themselves: 3X more press interviews, 2X more article inclusions, 6X more impressions delivery, and a category leading press coverage profile versus our competition.”

  • Visible Technologies

    “Over the nearly three years we worked with Barokas Public Relations, they consistently delivered outstanding results and counsel to us. They were a trusted advisor and partner! The team’s deep expertise working with key industry media in the advertising and digital marketing space benefitted us greatly, and was instrumental positioning us for acquisition by two industry leaders – Vocus and Cision. We couldn’t have asked for a more successful partnership.”

  • Liaison

    “After experiencing the outstanding results secured by Barokas PR during our acquisition of Hubspan, we extended that partnership to Liaison. I wear many hats in my organization and their proactive approach and responsiveness were bar-none. I never had to worry about their performance, and over the years they were a huge key to my success.”

  • OpenMarket

    “We’ve partnered with Barokas PR since 2013 and can attest to their driven, results-oriented agency mentality. In fact, they more than doubled the average number of feature coverage placements each quarter, compared to our previous agency. Barokas PR’s enterprise expertise has significantly lifted OpenMarket’s awareness with key press, analysts and customers.” 

  • vCita

    “Barokas PR really gets us. They consistently deliver and are a true representation of PR minus the BS. This is the first time I’ve felt this way about a PR firm.”

  • Atari

    “Barokas PR is a nimble team of talented media professionals. They’ve successfully assisted Atari with shaping the Atari brand in the constantly evolving gaming landscape, and have continually exceeded our expectations and coverage goals. Barokas PR provides strategic media counsel to our team, and will continue to be a big complement to Atari’s go-forward plans.” 

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