In The News

As the old saying goes, the proof is in the pudding – and we’re not afraid to brag. Check out some of the outstanding results we’re secured for our clients.

Mining the Minecraft generation

May 23, 2017

With a predicted global shortage of 2 million cyber security professionals by 2019, it’s now more crucial than ever to start thinking outside the box in recruiting efforts.It's quite possible that going outside the box means looking a little bit more closely into the Generation Zs, the Xbox generation. Gen Zs behaviors are among the most impactful driving forces for the security industry, according to Scott Chasin, CEO of ProtectWise.Right now, as it has been for some time, the security architecture in enterprises is completely fragmented. "An alarm fatigue has set in to the point where enterprises can't find the talent to use those tools in order to respond and triage fast enough," Chasin said.

FANG Stocks: Which One Is Leading in AI?

May 19, 2017

Artificial intelligence is the next big thing – and Silicon Valley isn't planning to miss the boat when it arrives. In fact, the so-called FANG stocks – an acronym for the large-cap growth stocks Facebook (ticker: FB), Amazon.com (AMZN), Netflix (NFLX) and Google (GOOG, GOOGL) – are rapidly incorporating AI into their own operations and offerings, helping to bring the technology mainstream.
The potential applications for AI are tremendous, and span across almost every discipline and industry imaginable, from warfare and drug discovery to autonomous vehicles and portfolio management.
With the mouthwatering commercial opportunities these developments will afford, it's no wonder the tech world is investing heavily in AI research and development. So, which of the FANG stocks is winning the AI race? Here's a look at the field:

Mother’s Day by the numbers

May 14, 2017

You know the dish. Let's talk about what's on the table? How about setting mom up with free mimosas today. The mobile app ibotta is making it possible. In the bar category, tap mimosa for mom rebate. She'll get five bucks to pick it at the establishment of their choice. Dan, of course, taking the bottle. A lot of companies are offering deals to moms today. If you want to save money, take your wife or mom somewhere. I'm bringing this home.

RollerCoaster Tycoon Touch Dev On The Game’s Origins, Challenges, And More

May 13, 2017

RollerCoaster Tycoon Touch is the latest evolution of the classic park sim series. Launched earlier this year, the mobile game has been a big hit, hitting No. 1 in the free-to-play App Store charts (for a period of time) and subsequently picking up more than 6.2 million downloads and hitting 500,000 daily active users.GameSpot recently had the opportunity to speak with Atari COO Todd Shallbetter, who told us all about the game's origins, its early days, fan feedback, and a lot more.Additionally, RollerCoaster Tycoon Touch is getting a number of updates in the coming weeks, including a "full color customization system" that will let players tweak the look of their rides, shops, and restaurants. Another new feature coming is the ability to visit other players' parks, while a "photo booth" mode is on the way that will let you take screenshots of your parks and tweak them further with filters and frames, and then share them on social channels, of course.

Celebrate Mother’s Day with freebies, specials for mom

May 12, 2017

Sunday is the day to give moms a break from cooking. Several restaurants want to help you honor mom and save you a little money by offering free treats and discounts.One of the best deals is available regardless of where you take mom for a Mother’s Day meal.Cashback app Ibotta is having its first-ever “Mimosa for Mom” rebate and when mom orders a mimosa you can earn $5 back through the smartphone shopping program.“This Mother’s Day, Ibotta wants to toast moms who are always putting others’ needs before their own,” said Ibotta founder and CEO Bryan Leach in a news release. “Today is their day, so we’re asking them to sit back, relax and enjoy a mimosa on us.”

This Mother’s Day, Buy Mom What She Really Wants: A Stiff Drink

May 11, 2017

To reward moms for their sacrifices throughout the year, free shopping rebate app Ibotta is helping Mom buy herself a mimosa this Mother’s Day. Because the app says it empathizes with mothers, who generally spend far more money on their kids than themselves, it will reimburse up to $5 to every account holder in the United States who purchases a mimosa that day.“Moms are … always doing for everyone around them, yet rarely taking a moment for themselves,” says Bryan Leach, founder and CEO of Ibotta. “This year, we wanted to recognize and celebrate all they do with … a small token to show our appreciation.”

What Amazon and Microsoft Don’t Teach You: The Anatomy of a Start-Up

May 2, 2017

was fortunate enough to start my career at two of the most influential companies in tech–Amazon and Microsoft, where I had the opportunity to work alongside some of the brightest minds in the industry. While I can’t think of a better pedigree for pursuing a career in the digital world, each company came with its own unique challenges, perks, and drawbacks. Looking back on my time there, I’ve been able to cherry pick the lessons I learned from each of these tech behemoths and incorporate them into the DNA of my own sales tech startup—Outreach. Since starting the company 3 years ago, I’ve learned several important lessons about being the CEO of a rapid growth startup that simply cannot be learned in a more established, best in class technology company.

Blues Travelers Brendan Hill on the Present & Future of the Pot Industry

April 13, 2017

Brendan Hill is the drummer for Blues Traveler, a Grammy-winning U.S. band led by famed singer and harmonica player John Popper. Some people know them for their Top 40 singles “Run-Around” and “Hook”—which boast millions of YouTube views—others, for that time they played Woodstock; and another big bunch, from that time they opened for the Rolling Stones.However, this is not a story about Hill’s musical career, but about his foray into the cannabis industry. 

As Trump Throttles Immigration, Tech Looks to Apprentices for Its Needs

April 11, 2017

A year ago, Shawn Farrow worked full time as a mover, hauling boxes for wealthy tech engineers in Seattle. These days, Farrow isn't just lugging furniture for tech workers. He's a tech worker himself.Farrow is an apprentice engineer, writing code from the comfort of his desk at Avvo, a Seattle tech firm. He is a fresh breed of tech worker coming into the industry through a new type of training program that is designed to identify talented individuals from non-traditional backgrounds."It's more rewarding for me coming to an office and using my brain rather than my physical abilities," Farrow says. "It's a different kind of fatigue, but it's rewarding."

Blues Traveler Drummer Discusses Sharing A Joint With Metallica, Neil Young & Marilyn Manson

April 7, 2017

You never forget your first or your best. Right?A few months ago, I was discussing the cannabis industry with Brendan Hill, drummer of Grammy-winning U.S. band Blues Traveler. The musician had opened a dispensary, Paper & Leaf, in Bainbridge Island, Washington, in 2015, so we were talking about going into the marijuana business and changing the stigma around it.At one point, I decided to ask about both his first and his best joint. And damn, I’m glad I did!As many blues bands, Blues Traveler is sort of an improvisational group, Hill commenced. 

From the Blog

#Winning at Client Relations – Ingredients for Success

Arguably more difficult than landing that perfect company feature in a top-tier outlet is managing and maintaining positive client relations year-over-year. As your client’s company culture morphs, executives come and go or product roadmap shifts, your trusted PR team is along for the ride, adapting on-the-fly as the company evolves. Despite the inevitable changes that [Read More]

No BS Blog

Our Clients say it all...

  • BoldIQ

    “The best compliment I can give Barokas PR is that they are like an extension of our team. It does not feel like we are working with an ‘outside’ PR firm. They have the same level of commitment, engagement and passion as our own employees. On top of that, they are great at PR!”

  • Liaison

    “After experiencing the outstanding results secured by Barokas PR during our acquisition of Hubspan, we extended that partnership to Liaison. I wear many hats in my organization and their proactive approach and responsiveness were bar-none. I never had to worry about their performance, and over the years they were a huge key to my success.”

  • FlowPlay

    “Barokas PR has been an integral part of our business since 2007, helping us grow from a small startup to a profitable gaming company. They’re a smart, scrappy and creative group of PR pros, and their passion for FlowPlay’s business is showcased by the PR coverage we’ve received over the years.” 

  • Amplero

    “Barokas has the breadth and depth of press, media and analyst relationships that I grew used to at big companies, but they also bring the scrappy, gritty, “we’re all in this together” attitude of a startup. They are a great partner and an integral part of our success!”

  • FlashFunders

    “I can’t believe how aggressive Barokas PR has been since day one of our relationship. The agency is exactly what FlashFunders needs to drive awareness.”

  • Rachio

    Barokas PR is having a significant impact on our exposure, placing us in top tier media including CNET, Men’s Journal, TechCrunch and Wall Street Journal. As an added bonus, we have great chemistry with their team.”

  • Cascadia

    “It takes a combination of strategic smarts and heads down effort to succeed in public relations, and nobody combines the two better than Barokas Public Relations. The agency’s work with Cascadia Capital has helped propel us into the spotlight as one of the nation’s leading boutique investment banks.”

  • Concur

    “For six years Barokas PR worked passionately on the Concur business. We relied on Howie and his team to help us promote and own the T&E category. Barokas consistently delivered.”

  • Lighter Capital

    “Barokas PR delivered results from day one. We’ve been impressed with the team’s commitment to securing top tier coverage time and time again.”

  • Atari

    “Barokas PR is a nimble team of talented media professionals. They’ve successfully assisted Atari with shaping the Atari brand in the constantly evolving gaming landscape, and have continually exceeded our expectations and coverage goals. Barokas PR provides strategic media counsel to our team, and will continue to be a big complement to Atari’s go-forward plans.” 

  • ExtraHop Networks

     “When it came time to hire an outside PR agency for ExtraHop, Barokas seemed like a natural fit. Not only are they one of the only mid-size agencies that has meaningful enterprise IT infrastructure experience, plus their creativity, work ethic, and dedication to client success is obvious.”

  • RadiumOne

    “BPR provides the right mix of senior PR counsel coupled with a healthy dose of aggressiveness that has earned us tier-1 results in AdAge, AdWeek, Fast Company, Forbes, Wall Street Journal and others. Strategic communications is essential to a brand’s success, and the BPR team has consistently demonstrated their PR prowess for our brand and leadership team on multiple fronts. Their professionalism and partnership mentality dispels the myth that PR firms have to be based in the Bay Area to do great work.”

  • Airbiquity

    “Barokas PR has done an outstanding job on our business. They got up to speed quickly on a complex and fast moving industry vertical, and significantly improved our media targeting strategy and outreach. The results speak for themselves: 3X more press interviews, 2X more article inclusions, 6X more impressions delivery, and a category leading press coverage profile versus our competition.”

  • apptio

    “Barokas Public Relations has been relentless in raising Apptio’s profile and driving meaningful and consistent coverage. The firm’s tech savvy and ‘squeaky wheel’ approach to PR, combined with their energy and enthusiasm, is paying off in spades for Apptio as we work to build a new market category.”

  • Adaptiva

    “Since working with the BPR team, we’ve secured top tier media coverage that far exceeds our competitors. BPR is a rare-breed, able to understand and articulate complex technologies in a creative way that delivers results. Highly personable and professional, they possesses the innate ability to gain the trust of those around them, including journalists, analysts and clients. I highly recommend their services.”

  • Ibotta

    “As the fastest growing tech company in Denver, it was important to find a PR partner that could move quickly and strategically with us. Barokas has been that and more.”

  • OpenMarket

    “We’ve partnered with Barokas PR since 2013 and can attest to their driven, results-oriented agency mentality. In fact, they more than doubled the average number of feature coverage placements each quarter, compared to our previous agency. Barokas PR’s enterprise expertise has significantly lifted OpenMarket’s awareness with key press, analysts and customers.” 

  • WTIA

    “I have been working Barokas PR for 15 years and four companies. BPR is my go-to marketing partner of choice. In the past 2.5 years, BPR has worked closely with our team at WTIA to establish a credible voice for the tech industry in the Pacific Northwest. Media outlets and government officials now come to us as a subject matter expert on background or as a public voice for the important stories about our industry. It is a joy to work with BPR – they are competent, honest, and tenacious as hell.”

  • Tippr

    “I’ve worked with Barokas since 1999. They kick ass. A much better solution than Edelman, Weber, or any of the other mega agencies.”

  • Rapt Media

    “Barokas has been a great partner to Rapt Media over the past few years.  Not only is their execution and attention to detail top notch, we share the same values of trust and honest communication to get to the best solutions.”

  • Blazent

    “In my career I’ve never seen this kind of response in such a short period of time. In less than two months, Barokas PR developed the strategy for our launch, and leveraged their relationships to drive top tier coverage across trade and business press. They are a PR powerhouse.”

  • RoundPegg

    “Barokas PR has achieved more in 6 months than our previous agency did in 2 years.”

  • ChoreMonster

    “Barokas claims they are PR minus the bullshit. I found it hard to believe. So, I put them to work right away with an insane deadline. Guess what? They killed it. Not only that, but they’ve continued to do dope work ever since. Easy communication, always on top of it, and… no bullshit.”

  • clearwell

    “Barokas Public Relations has been a great partner for Clearwell and has played a critical role in our success. Kudos on a great job over the last 5+ years, beginning with our company launch through to our acquisition.”

  • Accela

    “Barokas PR has consistently performed at a level beyond our benchmarks. They never cease to impress with their PR savvy, quick grasp of our technology, and non-stop willingness to go the extra mile to reach desired goals. I would heartily recommend them for any stage business looking for a truly exceptional PR partner.”

  • Visible Technologies

    “Over the nearly three years we worked with Barokas Public Relations, they consistently delivered outstanding results and counsel to us. They were a trusted advisor and partner! The team’s deep expertise working with key industry media in the advertising and digital marketing space benefitted us greatly, and was instrumental positioning us for acquisition by two industry leaders – Vocus and Cision. We couldn’t have asked for a more successful partnership.”

  • zenprise

    “Barokas Public Relations works as advertised – they get results – and have a keen understanding of what it takes to get the job done. The increasing volume of coverage we have achieved over the years is a testament to their work. We value the firm’s strategic counsel and partnership in helping Zenprise become the leader in mobile device management, and recommend them to other companies who are looking for an aggressive, smart agency with a “can do” attitude.”

  • Wealthfront

    “The work Barokas PR did for our recent launch was fantastic. A 10 on a scale of 1 to 10. The top-tier coverage we received was consistent with our messaging. We couldn’t have asked for more. Barokas is a welcome addition to the Bay Area PR scene.”

  • Eucalyptus Systems

    “Small focused teams can run circles around those with many more people and much larger marketing budgets. Barokas PR helps us sharpen and communicate our message with impressive awareness results in a market with lots of noise.”

  • Vertafore

    “Barokas PR has strengthened our relationships with key influencers in the insurance industry and increased our visibility as a leading software powerhouse in the PNW. Through this strategic partnership, we have experienced a record level of coverage, resulting in new business leads and an increased share of voice.”

  • Techstars

    “Barokas PR has been relentless in spreading awareness of the Techstars ecosystem on all fronts. They understand the many facets of our brand and can expertly deliver our message to the right people at the right publications. The Techstars for Life message has reverberated throughout the media thanks to the exceptional work from our Barokas PR team.”

  • Eucalyptus Systems

    “I consider myself very lucky for getting the chance to work with the Barokas PR team.  
    They are one of the few teams that really get it!”

     

  • Ello

    “If you set out to change the world it’s a good idea to have Barokas PR on your team. They are the most awesome PR people in the world. I would not work with anyone else.”

  • SQFT

    “These guys are PR gods. In just one month, we doubled the number of downloads and tripled the number of listings on our app.”

  • Vector

    “Barokas PR has opened the door to endless opportunities for Vector. With their support, we’re seen as true thought leaders in the space community, which supports so much of what we do like raising capital and demand for our technology.”

  • Daegis

    “Barokas Public Relations hit the ground running and placed positive articles right from the start. In addition to being results-focused, their deep understanding of the eDiscovery market played an integral role in developing our messaging and establishing awareness for the Daegis brand at a critical time. They consistently went the extra mile to serve us, and I can’t think of a better qualified group of PR professionals to work with.”

  • vCita

    “Barokas PR really gets us. They consistently deliver and are a true representation of PR minus the BS. This is the first time I’ve felt this way about a PR firm.”

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