In The News

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Time for Atari

July 17, 2014

Atari says it's working on an iOS and Android game that's effectively a parade-building sim designed to appeal to the LGBT community. A social sim game designed to appeal to the LGBT community is coming to an iOS or Android tablet near you, Atari says. Dubbed Pridefest, players will be able to “launch their very own personalized pride parade in a city of their choosing.”

Huffington Post for Atari

July 17, 2014

Atari is set to introduce "Pridefest," an original social-sim game for tablets and mobile devices that's specially geared toward the lesbian, gay, bisexual and transgender (LGBT) community. According to officials, "Pridefest" will allow gamers to customize their own Pride parade in a city of their choosing. The game will include "various personalization and social features," including the opportunity to chat with friends, while players must "solve challenges and complete quests" in order to unlock festival supplies, according to Atari officials.

VentureBeat for Atari

July 17, 2014

Atari is unveiling Pridefest, an iOS game that in a rare move targets the lesbian, gay, bisexual, and transgender (LGBT) market. It’s a major effort to create a social-simulation game that celebrates pride festivals, such as events in cities such as San Francisco. Pridefest should debut on iOS tablets and mobile devices in the fall of 2014. It comes on the heels of GaymerX, last week’s conference that targeted the LGBT gamers and other markets that haven’t gotten much attention from the mainstream video game establishment over the years. In Pridefest, players can create their own personalized pride parades in a city of their choosing.

US News & World Report for NexTitle

July 3, 2014

The housing market is faring much better than it was a few years ago, but sales have slowed from 2013. If that "for sale" sign has been on your front lawn a lot longer than you expected, you may be wondering: What do most homeowners do in this situation? It's best to consult your real estate agent, assuming you have one, but you may also want to consider the following suggestions to sell your home quickly.

Forbes for Buuteeq

July 2, 2014

Acquired by Priceline for an “undisclosed” number of megabucks Online travel giant Priceline recently made a surprise acquisition of Seattle hospitality-industry startup buuteeq for an undisclosed number of megabucks.

Information Week for Globys

July 1, 2014

Old-school organizations will fuel the next swell of data-driven initiatives in IT. So what's in store for the early movers and, specifically, their big-data professionals? How will the data scientist and similar roles evolve? "The role is becoming bigger," said Olly Downs, chief scientist at big-data analytics firm Globys, in a recent interview. By bigger, he means in every way -- what was once a niche is now, at least in some companies, a driving force.

Entrepreneur for Tyntec

June 30, 2014

Cybercriminal activity is showing us that online security has the power to make or break a company. Following the massive media attention of Heartbleed, consumers are becoming hyper aware of their residual online trail and are increasingly demanding more secure online solutions such as two-factor authentication (2FA).

TechCrunch for Gone!

June 19, 2014

In an age when consumerism is almost the only path to survival, it’s pretty easy to accumulate a lot of stuff. And then you get more stuff, and wind up startlingly close to a hoarder’s lifestyle before deciding to sell a bunch of it. At first, the idea feels brilliant, until you start tabulating the time, effort and resources involved in selling off a bunch of old crap. Is it worth it, you ask? With Gone, it totally is.

VentureBeat for Atari

June 18, 2014

Atari has 220 trademarked game properties, and the company’s new owners plan on making use of a lot of them. After its first Electronic Entertainment Expo video game trade show since it emerged from bankruptcy last year with new owners, Atari has laid out its priorities for iconic properties like Pong and Asteroids.

TechCrunch for Atari

June 18, 2014

Atari is back. Again. After the crash of Nolan Bushnell’s empire in the early ’80s, several ventures attempted to resurrect the iconic brand. Atari Interactive is the latest, emerging from chapter 11 bankruptcy earlier this year, and is now ready to make a splash in the mobile market with a renewed focus in established verticals.  

From the Blog

Applying Pokémon Battle Strategy to PR

  As an agency with numerous clients in the digital marketing, enterprise, and B2B tech industries, it may surprise some clients, friends, and readers of the ‘No BS blog’ to learn that our longest standing client is, in fact, The Pokémon Company International (TPCi). Serving as Pokémon’s heart and soul and outside of Japan, Bellevue, [Read More]

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