In The News

As the old saying goes, the proof is in the pudding – and we’re not afraid to brag. Check out some of the outstanding results we’re secured for our clients.

New tech apprenticeship racks up 1,000 applicants, first two success stories

March 22, 2017

A new, federally funded apprenticeship program aimed at diversifying the tech workforce in Washington has drawn interest from more than 1,000 applicants in just a few months.And two of its earliest participants have already started yearlong, paid apprenticeships.
WTIA says it is the first registered tech apprenticeship program in the nation. It’s based on the idea that a short, intensive burst of training can be enough to lead a prospective employee to a midlevel, yearlong apprenticeship that can result in a permanent job at a technology company.

Silicon Valley techies are fleeing to Seattle

March 17, 2017

Silicon Valley might be considered the center of the technology universe, but other cities across the country are also attracting some of tech's best and brightest, including one located 800 miles north of the San Francisco Bay Area: Seattle.There are now 250,000 people working in technology-related jobs in the state of Washington, according to the Washington Technology Industry Association (WTIA), which says the industry is growing at about 10 percent per year. Nearly 90 percent of those jobs are located in King County, which includes Seattle, where Amazon is headquartered, and neighboring cities like Redmond -- Microsoft's home -- and Bellevue.

VMblog’s Expert Interviews: Adaptiva CEO Talks Endpoint Security and Client Health 6.0

March 13, 2017

According to a new report released from Orbis Research, the global endpoint security market is expected to double its value of 9.15 billion in 2016 to reach 17.33 billion by the end of 2022.  This demand is fueling a surge in endpoint health and security products, many of which claim to provide instant visibility and control over thousands of endpoints in seconds.  While solid for SMBs, the question is whether or not these product architectures can intelligently scale to handle multiple simultaneous endpoint queries which results in CPU processing and network bandwidth nightmares for larger enterprise organizations.This week, Adaptiva launched Client Health 6.0 which the company says integrates the load balancing technology and peer-to-peer architecture necessary to provide enterprise-grade health and security across hundreds of thousands of endpoints. 

Upending the Space Biz With Satellites for You and You and You

March 10, 2017

DIRK WALLINGER LEAVES his espresso beverage behind and steps out of a coffeeshop on the campus of Denver’s Metropolitan State University. His coat open against the cold, he points across the way to a nearly-constructed structure—the college’s metal-and-glass-fronted Aerospace and Engineering Sciences Building. When the building is finished this summer, Wallinger’s company—York Space Systems—will set up a 7,000 square-foot shop inside, creating and eventually controlling satellites (maybe even one you create) with the help of students.Wallinger gestures toward the fourth floor. “York will be right up there,” he says.

SpaceX is leading the space race: Expert

March 7, 2017

Jim Cantrell, CEO of Vector, weighs in on the players in the commercial space launch race.

‘RollerCoaster Tycoon’ finally goes 3D on mobile

February 24, 2017

With RollerCoaster Tycoon Touch, the beloved amusement park building series is moving beyond dated 2D graphics and into the modern world. It's strange to say this in 2017, but it's the first mobile version of the game to take advantage of 3D graphics. It's a major leap ahead of 2014's RollerCoaster Tycoon 4 Mobile and RollerCoaster Tycoon Classic, a rehash of the series' first two games released in December. The free-to-play title is available on iOS and Android, and you can bet there will be plenty of micro-transactions.
Beyond the graphics, it doesn't seem like much is changing gameplay-wise. You're still aiming to put together an impressive theme park to keep audiences happy, and you can build your own rollercoasters from scratch. Atari says there will be over 100 attractions to add to your parks, and you can also quickly share your creations with friends (with the ultimate goal of making them download the game, of course).

Millennials Aren’t Into Life Insurance, Despite Some Obvious Risks

February 16, 2017

Two new studies out show that younger Americans would much rather travel, engage in a fine dining experience or buy a cell phone, among other purchases, rather than buy life insurance.The data come from Vertafore, an insurance technology provider based in Bothell, Wa., which surveyed 450 millennials aged 18 to 35. Vertafore discovered "that although Millennials understand the importance of being insured, often times they willingly forgo coverage to avoid parting with luxuries such as TV streaming services, cell phones, or going out."

Staying agile: data-driven IT operations

February 9, 2017

You got your agile application development methodology, and your DevOps, continuous integration and release. You got your combination of bare metal and virtualization, private, hybrid, and public cloud.Great. If you got them right, your application development cycle is quick and adaptive, which means time to market is short, and your deployment options are flexible and elastic, which means you can provision effectively.The flip side of that is complexity and opaqueness. It means you have a polyglot development environment with many moving parts, and a multitude of heterogeneous testing and deployment environments with numerous virtualization layers constantly reconfiguring.

‘Shark Tank’: How Her Childhood Memories Led To A Million-Dollar App Idea

February 6, 2017

As a child, product design engineer Amelia Cosgrove loved building forts, time travel machines and other wild ideas that tested the limits of her imagination and resources. One day while sharing her childhood memories with fellow product design engineers over lunch, the proverbial light bulb for a million-dollar app concept went off in her head.“The idea hit me,” Cosgrove said. “Why not enable kids to create their own custom toys, and use modern innovation like on-demand manufacturing and technology to do so?”

Trump’s crackdown on H-1B visas could prevent the next US unicorn born of Indian immigrants

February 5, 2017

H-1B work visas, which allow foreigners to work in the United States for up to six years, are under attack—and it’s sending Indian tech firms into a tailspin.A US bill first introduced in 2007, which would more than double the minimum wage for H-1B visa positions (to $130,000 from $60,000) has been reintroduced in Congress, and a leaked draft of an executive order suggested the possibility of overhauling all American work-visa programs. While that type of revamp would have a broad global impact, it strikes a particular chord in India: North America is the biggest export market for the country’s $150-billion IT industry. Immigration reforms like those being outlined or alluded to by the Donald Trump administration will not only curb that dynamic but could ultimately stifle future billion-dollar ideas.

From the Blog

Perfecting the Pitch: Lessons from Jimmy Fallon’s Newest Intern

Boring is clearly not a word in Jake Sirianni’s vocabulary – the Washington State University communication student made news headlines this week in his quest to become Jimmy Fallon’s next summer intern.   Instead of turning in a standard application and cover letter, Jake created a video of himself inspired by Daniel Radcliffe’s 2014 “Alphabet [Read More]

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Our Clients say it all...

  • Accela

    “Barokas PR has consistently performed at a level beyond our benchmarks. They never cease to impress with their PR savvy, quick grasp of our technology, and non-stop willingness to go the extra mile to reach desired goals. I would heartily recommend them for any stage business looking for a truly exceptional PR partner.”

  • FlashFunders

    “I can’t believe how aggressive Barokas PR has been since day one of our relationship. The agency is exactly what FlashFunders needs to drive awareness.”

  • Liaison

    “After experiencing the outstanding results secured by Barokas PR during our acquisition of Hubspan, we extended that partnership to Liaison. I wear many hats in my organization and their proactive approach and responsiveness were bar-none. I never had to worry about their performance, and over the years they were a huge key to my success.”

  • Daegis

    “Barokas Public Relations hit the ground running and placed positive articles right from the start. In addition to being results-focused, their deep understanding of the eDiscovery market played an integral role in developing our messaging and establishing awareness for the Daegis brand at a critical time. They consistently went the extra mile to serve us, and I can’t think of a better qualified group of PR professionals to work with.”

  • Wealthfront

    “The work Barokas PR did for our recent launch was fantastic. A 10 on a scale of 1 to 10. The top-tier coverage we received was consistent with our messaging. We couldn’t have asked for more. Barokas is a welcome addition to the Bay Area PR scene.”

  • Adaptiva

    “Since working with the BPR team, we’ve secured top tier media coverage that far exceeds our competitors. BPR is a rare-breed, able to understand and articulate complex technologies in a creative way that delivers results. Highly personable and professional, they possesses the innate ability to gain the trust of those around them, including journalists, analysts and clients. I highly recommend their services.”

  • apptio

    “Barokas Public Relations has been relentless in raising Apptio’s profile and driving meaningful and consistent coverage. The firm’s tech savvy and ‘squeaky wheel’ approach to PR, combined with their energy and enthusiasm, is paying off in spades for Apptio as we work to build a new market category.”

  • Atari

    “Barokas PR is a nimble team of talented media professionals. They’ve successfully assisted Atari with shaping the Atari brand in the constantly evolving gaming landscape, and have continually exceeded our expectations and coverage goals. Barokas PR provides strategic media counsel to our team, and will continue to be a big complement to Atari’s go-forward plans.” 

  • FlowPlay

    “Barokas PR has been an integral part of our business since 2007, helping us grow from a small startup to a profitable gaming company. They’re a smart, scrappy and creative group of PR pros, and their passion for FlowPlay’s business is showcased by the PR coverage we’ve received over the years.” 

  • Techstars

    “Barokas PR has been relentless in spreading awareness of the Techstars ecosystem on all fronts. They understand the many facets of our brand and can expertly deliver our message to the right people at the right publications. The Techstars for Life message has reverberated throughout the media thanks to the exceptional work from our Barokas PR team.”

  • ChoreMonster

    “Barokas claims they are PR minus the bullshit. I found it hard to believe. So, I put them to work right away with an insane deadline. Guess what? They killed it. Not only that, but they’ve continued to do dope work ever since. Easy communication, always on top of it, and… no bullshit.”

  • Ibotta

    “As the fastest growing tech company in Denver, it was important to find a PR partner that could move quickly and strategically with us. Barokas has been that and more.”

  • Vector

    “Barokas PR has opened the door to endless opportunities for Vector. With their support, we’re seen as true thought leaders in the space community, which supports so much of what we do like raising capital and demand for our technology.”

  • Ello

    “If you set out to change the world it’s a good idea to have Barokas PR on your team. They are the most awesome PR people in the world. I would not work with anyone else.”

  • Concur

    “For six years Barokas PR worked passionately on the Concur business. We relied on Howie and his team to help us promote and own the T&E category. Barokas consistently delivered.”

  • clearwell

    “Barokas Public Relations has been a great partner for Clearwell and has played a critical role in our success. Kudos on a great job over the last 5+ years, beginning with our company launch through to our acquisition.”

  • Eucalyptus Systems

    “Small focused teams can run circles around those with many more people and much larger marketing budgets. Barokas PR helps us sharpen and communicate our message with impressive awareness results in a market with lots of noise.”

  • Vertafore

    “Barokas PR has strengthened our relationships with key influencers in the insurance industry and increased our visibility as a leading software powerhouse in the PNW. Through this strategic partnership, we have experienced a record level of coverage, resulting in new business leads and an increased share of voice.”

  • RoundPegg

    “Barokas PR has achieved more in 6 months than our previous agency did in 2 years.”

  • BoldIQ

    “The best compliment I can give Barokas PR is that they are like an extension of our team. It does not feel like we are working with an ‘outside’ PR firm. They have the same level of commitment, engagement and passion as our own employees. On top of that, they are great at PR!”

  • Visible Technologies

    “Over the nearly three years we worked with Barokas Public Relations, they consistently delivered outstanding results and counsel to us. They were a trusted advisor and partner! The team’s deep expertise working with key industry media in the advertising and digital marketing space benefitted us greatly, and was instrumental positioning us for acquisition by two industry leaders – Vocus and Cision. We couldn’t have asked for a more successful partnership.”

  • WTIA

    “I have been working Barokas PR for 15 years and four companies. BPR is my go-to marketing partner of choice. In the past 2.5 years, BPR has worked closely with our team at WTIA to establish a credible voice for the tech industry in the Pacific Northwest. Media outlets and government officials now come to us as a subject matter expert on background or as a public voice for the important stories about our industry. It is a joy to work with BPR – they are competent, honest, and tenacious as hell.”

  • Eucalyptus Systems

    “I consider myself very lucky for getting the chance to work with the Barokas PR team.  
    They are one of the few teams that really get it!”

     

  • ExtraHop Networks

     “When it came time to hire an outside PR agency for ExtraHop, Barokas seemed like a natural fit. Not only are they one of the only mid-size agencies that has meaningful enterprise IT infrastructure experience, plus their creativity, work ethic, and dedication to client success is obvious.”

  • Rapt Media

    “Barokas has been a great partner to Rapt Media over the past few years.  Not only is their execution and attention to detail top notch, we share the same values of trust and honest communication to get to the best solutions.”

  • Tippr

    “I’ve worked with Barokas since 1999. They kick ass. A much better solution than Edelman, Weber, or any of the other mega agencies.”

  • Blazent

    “In my career I’ve never seen this kind of response in such a short period of time. In less than two months, Barokas PR developed the strategy for our launch, and leveraged their relationships to drive top tier coverage across trade and business press. They are a PR powerhouse.”

  • Lighter Capital

    “Barokas PR delivered results from day one. We’ve been impressed with the team’s commitment to securing top tier coverage time and time again.”

  • Amplero

    “Barokas has the breadth and depth of press, media and analyst relationships that I grew used to at big companies, but they also bring the scrappy, gritty, “we’re all in this together” attitude of a startup. They are a great partner and an integral part of our success!”

  • vCita

    “Barokas PR really gets us. They consistently deliver and are a true representation of PR minus the BS. This is the first time I’ve felt this way about a PR firm.”

  • Cascadia

    “It takes a combination of strategic smarts and heads down effort to succeed in public relations, and nobody combines the two better than Barokas Public Relations. The agency’s work with Cascadia Capital has helped propel us into the spotlight as one of the nation’s leading boutique investment banks.”

  • RadiumOne

    “BPR provides the right mix of senior PR counsel coupled with a healthy dose of aggressiveness that has earned us tier-1 results in AdAge, AdWeek, Fast Company, Forbes, Wall Street Journal and others. Strategic communications is essential to a brand’s success, and the BPR team has consistently demonstrated their PR prowess for our brand and leadership team on multiple fronts. Their professionalism and partnership mentality dispels the myth that PR firms have to be based in the Bay Area to do great work.”

  • SQFT

    “These guys are PR gods. In just one month, we doubled the number of downloads and tripled the number of listings on our app.”

  • Airbiquity

    “Barokas PR has done an outstanding job on our business. They got up to speed quickly on a complex and fast moving industry vertical, and significantly improved our media targeting strategy and outreach. The results speak for themselves: 3X more press interviews, 2X more article inclusions, 6X more impressions delivery, and a category leading press coverage profile versus our competition.”

  • Rachio

    Barokas PR is having a significant impact on our exposure, placing us in top tier media including CNET, Men’s Journal, TechCrunch and Wall Street Journal. As an added bonus, we have great chemistry with their team.”

  • OpenMarket

    “We’ve partnered with Barokas PR since 2013 and can attest to their driven, results-oriented agency mentality. In fact, they more than doubled the average number of feature coverage placements each quarter, compared to our previous agency. Barokas PR’s enterprise expertise has significantly lifted OpenMarket’s awareness with key press, analysts and customers.” 

  • zenprise

    “Barokas Public Relations works as advertised – they get results – and have a keen understanding of what it takes to get the job done. The increasing volume of coverage we have achieved over the years is a testament to their work. We value the firm’s strategic counsel and partnership in helping Zenprise become the leader in mobile device management, and recommend them to other companies who are looking for an aggressive, smart agency with a “can do” attitude.”

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