In The News

As the old saying goes, the proof is in the pudding – and we’re not afraid to brag. Check out some of the outstanding results we’re secured for our clients.

The New York Times for Ello

October 23, 2014

Ello garnered headlines — and more than a few eye rolls — last month when people finally took notice of the budding social network and its promise to keep advertising off its site.

Now Ello is making clear that its commitment to an ad-free existence is real.

The invitation-only start-up plans to announce on Thursday that it has reincorporated as a public benefit corporation whose very charter forbids the company from using ads or selling user data to make money.

re/code for Ello

October 23, 2014

Ello, the ad-free social network that promises users it will never sell their data, has raised $5.5 million in new venture funding, according to CEO Paul Budnitz.

The round was led by Foundry Group in Boulder, Colo., and comprises a number of additional institutional and individual investors, including another Boulder-based firm, Bullet Time Ventures.

Mashable for Ello

October 23, 2014

Ello, the fledgling social network that has vowed not to run advertising, doubled down on that sentiment on Thursday by making itself a Public Benefit Corporation and putting the sentiment in its charter.

A PBC's charter can't be changed even if the company is bought and investors can't force the company to do something that goes against its charter. "It says that the co. exists for public benefit," says Paul Budnitz, CEO and co-founder of Ello. "No investor could ever force us to do those things." Other well-known PBCs include Patagonia, Warby Parker and King Arthur Flour.

Mashable for Atari

October 19, 2014

Atari launched the latest version of what was one of its most beloved desktop games on Android this week with RollercCoaster Tycoon 4. The new game incorporates many of the features from the original desktop game— users build out their theme parks by creating rides and attractions while trying to attract new guests and keep parkgoers happy. The latest version of the game also has new social features that allow you to connect with friends and other users to share ideas. The free app is available on iOS, Android and in the Amazon Appstore.

re/code for Kato

October 16, 2014

I’m writing this from my house on a workday. I didn’t get stuck in traffic. I didn’t have to eat a soggy peanut-butter-and-jelly sandwich for lunch. And I was able to throw in a load of laundry during a team conference call. It was glorious.

The stats about telecommuting are frequently quoted — more than 13 million U.S. workers (9.4 percent) worked at least one day at home per week in 2010, compared with 9.2 million, or seven percent of U.S. workers in 1997. And since 2012, there has been a 20 percent increase in telecommuting in the U.S. Why the demand? Why do 79 percent of employees want to work from home at least part-time?

It certainly makes sense for employers. Studies show that remote offices save companies $11,000 in overhead costs per employee per year. The productivity argument holds water, with 53 percent of telecommuters putting in more than 40 hours per week. And it’s certainly better for the environment, as a lack of commuters reduces the carbon footprint. But are these the real reasons that telecommuting continues to grow and shape the way the traditional American office operates? I think not.

AdWeek for RadiumOne

October 8, 2014

According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or Thursday). Given the other recent stats on mobile and football legions, that number isn't shocking.
But here's what's more interesting: Mobile NFL fans are more likely to share content on Facebook than Twitter at a 6-1 clip, RadiumOne says.

Mashable for RoundPegg

October 5, 2014

The Monday-through-Friday, nine-to-five is a pipe dream.

For employees in "traditional" jobs — office jobs with set, weekday hours — today's status quo of ever-connectedness means that work often creeps into personal life (and vice versa): We often find ourselves taking personal calls at work, or sneaking peeks at an oh-so-urgent Excel file on our phones in the middle of family movie night. And for employees without a set schedule — surgeons, entrepreneurs, entertainers and countless other dedicated professionals — the delicate balance of personal and work life is even more precarious.

In order to examine the rising trend of work-life "integration," we spoke to professionals doing their best to master the juggling act (career, family, social life), health experts and family psychologists. We found, encouragingly, that it is actually possible. Below are a few tips on how to make the puzzle pieces fit together while maintaining your sanity.

Bloomberg Businessweek for Ello

September 30, 2014

Social networking upstarts come and go like the weather these days. Everyone wants to unseat Facebook (FB), but few have that special combination of technical prowess and viral appeal to lure away even a fraction of its 1.3 billion users.

Ello, based in the unlikely conclave of Burlington, Vt., hopes it’s a little bit different. Since beginning a limited beta test in August, the site has been deluged with requests from prospective members, particularly those upset by Facebook’s ubiquitous advertisements and insistence on the use of people’s real names.

The New York Times for Eucalyptus

September 11, 2014

Thursday afternoon, HP said it had entered an agreement to acquire a company called Eucalyptus, which makes open source software for managing cloud computing systems. The chief executive of Eucalyptus, Marten Mickos, will become general manager of HP’s cloud computing business, reporting directly to Meg Whitman, HP’s chief executive.

CBS News for Acorns

September 2, 2014

Poverty used to be a good excuse to put off opening an investment account. After all, if you want to buy just one share of Apple (AAPL) stock, it will set you back about $109.50 -- $102.50 for the share and $7 to trade. And most mutual funds require minimum initial deposits of $500 or more. No longer. A Newport Beach-based company called Acorns has developed an automated investment system that turns micro-deposits into real savings. If you have an iPhone and a credit or debit card, you can invest in a smart and widely diversified portfolio with nothing more than pocket change

From the Blog

Proof PR Really Can Turn S**T into Gold

This past weekend as I passed under the famous glittering arches into Austin City Limits Music Festival, I could hardly wait to cross epic performances from Pearl Jam, Eminem, and Sam Smith off my bucket list. I was also on a mission to discover hidden artist treasures at ACL, which I uncovered in the soulful [Read More]

No BS Blog

Find out why

Barokas PR has a long history of working with technology companies in Silicon Valley; from industry titans to venture backed start-ups…

The Bay Area