In The News

As the old saying goes, the proof is in the pudding – and we’re not afraid to brag. Check out some of the outstanding results we’re secured for our clients.

Millennials Aren’t Into Life Insurance, Despite Some Obvious Risks

February 16, 2017

Two new studies out show that younger Americans would much rather travel, engage in a fine dining experience or buy a cell phone, among other purchases, rather than buy life insurance. The data come from Vertafore, an insurance technology provider based in Bothell, Wa., which surveyed 450 millennials aged 18 to 35. Vertafore discovered "that although Millennials understand the importance of being insured, often times they willingly forgo coverage to avoid parting with luxuries such as TV streaming services, cell phones, or going out."

‘Shark Tank’: How Her Childhood Memories Led To A Million-Dollar App Idea

February 6, 2017

As a child, product design engineer Amelia Cosgrove loved building forts, time travel machines and other wild ideas that tested the limits of her imagination and resources. One day while sharing her childhood memories with fellow product design engineers over lunch, the proverbial light bulb for a million-dollar app concept went off in her head. “The idea hit me,” Cosgrove said. “Why not enable kids to create their own custom toys, and use modern innovation like on-demand manufacturing and technology to do so?”

Trump’s crackdown on H-1B visas could prevent the next US unicorn born of Indian immigrants

February 5, 2017

H-1B work visas, which allow foreigners to work in the United States for up to six years, are under attack—and it’s sending Indian tech firms into a tailspin. A US bill first introduced in 2007, which would more than double the minimum wage for H-1B visa positions (to $130,000 from $60,000) has been reintroduced in Congress, and a leaked draft of an executive order suggested the possibility of overhauling all American work-visa programs. While that type of revamp would have a broad global impact, it strikes a particular chord in India: North America is the biggest export market for the country’s $150-billion IT industry. Immigration reforms like those being outlined or alluded to by the Donald Trump administration will not only curb that dynamic but could ultimately stifle future billion-dollar ideas.

RollerCoaster Tycoon Creator On New Mobile Game And Franchise’s Legacy

February 4, 2017

Just in time for the holidays last year, Atari put out RollerCoaster Tycoon Classic, a mobile game that combined RollerCoaster Tycoon and its sequel. While Atari hasn't shared any download figures, the response has been positive, series creator Chris Sawyer told GameSpot in a new interview. We recently had the opportunity to speak with the veteran designer about the impetus for releasing the game, what went into it from a technical perspective, and whether or not it will get any further updates or expansions in the future. He also told us about why the game has no microtransactions.

Driving Diversity Is All About Pushing Boundaries

February 3, 2017

We hear talk about diversity a lot in the tech industry. The lack thereof, the need to address it, the data points around it, but one glaringly overlooked segment of this discussion is the solution itself. As we enter 2017, we’re all well aware of the problem at hand—of the top nine tech companies in Silicon Valley, women make-up only one-third of the workforce. Look outside of the Valley, and it’s apparent that this problem is really more of an epidemic. With the way the tech industry as a whole is exploding today, this doesn’t add up. The demand is there, so why aren’t more women answering the call?

FlowPlay launches Dynasty Football fantasy sports card strategy game

February 1, 2017

FlowPlay is launching a new fantasy sports mobile game Dynasty Football. The free-to-play strategy card game merges real-world stats and the drafting mechanics of fantasy football so players can engage in head-to-head card matches. The Seattle-based company is launching the title just in time for the Super Bowl coming up this weekend. The title will be available on iOS and Android. With this launch, FlowPlay is engaging the nearly 60 million fantasy sports players in North America, and tapping into the $1.2 billion digital card games industry, according to SuperData Research.

Tech Companies Fight Trump Immigration Order in Court

January 30, 2017

SEATTLE — Technology executives have for days assailed President Trump’s executive order suspending immigration from seven mostly Muslim countries, framing their arguments largely in moral terms.

On Monday, two tech companies — Amazon and Expedia — stepped up their opposition to the order with filings that were part of a lawsuit in federal court against the Trump administration, arguing that the order will hurt their businesses.

The filings represent an escalation of the technology industry’s efforts to push back on the order signed by Mr. Trump on Friday night. There was little sign of the outcry over the order diminishing throughout the industry, as employees at Google staged demonstrations in the San Francisco Bay Area and beyond.

Amplero adds machine learning to help pinpoint and leverage influential customers

January 19, 2017

AI and machine learning (ML) are set to pervade the marketing technology universe throughout 2017. With billions of marketing touchpoints to learn from, marketing technology is a natural home for ML capabilities. And today, Amplero has announced its Influencer Optimization capability, powered by machine learning and offered as part of its Intelligence Platform. The new addition makes it possible to not only discover your most influential customers but also to understand the actions they are taking and how to optimize your connections with these valuable advocates.

Finally! A Fog-Free Bathroom Mirror that Plays Music and Answers Phone Calls

January 18, 2017

You probably don't think you need a "smart" mirror, but the cool features on Viio's new line of home accessories might just chance your mind. Seriously, who could say no to an anti-fog wall mirror that plays music, takes phone calls and includes built-in LED lights? The new line of mirrors includes three styles, and there's one that's perfect for every room of your house. Arguably the best use, however, is in the bathroom -- anti-fog technology means no more wiping down the mirror after a steamy shower. Plus, the built-in light is perfect for doing your makeup or shaving, and the high-quality audio capabilities will keep you entertained as you get ready. You can even answer a phone call via the mirror. Once you upgrade to a smart mirror, you'll want to hang out in your bathroom all the time!

13 Ridiculously Awesome Islands You’ve Never Heard of

January 13, 2017

BAINBRIDGE ISLAND, WASHINGTON Although it’s just a 15-minute ferry ride from Seattle’s downtown waterfront, Bainbridge feels like a state of its own…a state dedicated to the outdoors with a huge dose of craft beer and cannabis. We can’t argue with that. Hike or mountain bike in Fort Ward State Park, or visit one of the island’s many beaches. These aren’t usually bikini-warranted beaches, so afterwards, you’ll want to warm up with some grain-to-glass whiskey at Bainbridge Distillery and then check out Paper & Leaf, the island’s styling pot shop. For hotels, best to opt for a bed and breakfast or if you’re a Lord of The Rings fan, stay at the Hobbit House.

From the Blog

Media Training: It’s Never Too Late to Learn the Ins and Outs

As a PR professional, one of my favorite things to do is study bad media interviews. If you’ve ever been on the internet, chances are you’ve probably seen some examples – think Sarah Palin, Charlie Sheen, and Kanye West. Aside from the obvious entertainment factor, these case studies are solid proof of why so many [Read More]

No BS Blog

Our Clients say it all...

  • Lighter Capital

    “Barokas PR delivered results from day one. We’ve been impressed with the team’s commitment to securing top tier coverage time and time again.”

  • Vertafore

    “Barokas PR has strengthened our relationships with key influencers in the insurance industry and increased our visibility as a leading software powerhouse in the PNW. Through this strategic partnership, we have experienced a record level of coverage, resulting in new business leads and an increased share of voice.”

  • Liaison

    “After experiencing the outstanding results secured by Barokas PR during our acquisition of Hubspan, we extended that partnership to Liaison. I wear many hats in my organization and their proactive approach and responsiveness were bar-none. I never had to worry about their performance, and over the years they were a huge key to my success.”

  • clearwell

    “Barokas Public Relations has been a great partner for Clearwell and has played a critical role in our success. Kudos on a great job over the last 5+ years, beginning with our company launch through to our acquisition.”

  • Blazent

    “In my career I’ve never seen this kind of response in such a short period of time. In less than two months, Barokas PR developed the strategy for our launch, and leveraged their relationships to drive top tier coverage across trade and business press. They are a PR powerhouse.”

  • Daegis

    “Barokas Public Relations hit the ground running and placed positive articles right from the start. In addition to being results-focused, their deep understanding of the eDiscovery market played an integral role in developing our messaging and establishing awareness for the Daegis brand at a critical time. They consistently went the extra mile to serve us, and I can’t think of a better qualified group of PR professionals to work with.”

  • Amplero

    “Barokas has the breadth and depth of press, media and analyst relationships that I grew used to at big companies, but they also bring the scrappy, gritty, “we’re all in this together” attitude of a startup. They are a great partner and an integral part of our success!”

  • Eucalyptus Systems

    “Small focused teams can run circles around those with many more people and much larger marketing budgets. Barokas PR helps us sharpen and communicate our message with impressive awareness results in a market with lots of noise.”

  • BoldIQ

    “The best compliment I can give Barokas PR is that they are like an extension of our team. It does not feel like we are working with an ‘outside’ PR firm. They have the same level of commitment, engagement and passion as our own employees. On top of that, they are great at PR!”

  • Eucalyptus Systems

    “I consider myself very lucky for getting the chance to work with the Barokas PR team.  
    They are one of the few teams that really get it!”

     

  • Vector

    “Barokas PR has opened the door to endless opportunities for Vector. With their support, we’re seen as true thought leaders in the space community, which supports so much of what we do like raising capital and demand for our technology.”

  • WTIA

    “I have been working Barokas PR for 15 years and four companies. BPR is my go-to marketing partner of choice. In the past 2.5 years, BPR has worked closely with our team at WTIA to establish a credible voice for the tech industry in the Pacific Northwest. Media outlets and government officials now come to us as a subject matter expert on background or as a public voice for the important stories about our industry. It is a joy to work with BPR – they are competent, honest, and tenacious as hell.”

  • Techstars

    “Barokas PR has been relentless in spreading awareness of the Techstars ecosystem on all fronts. They understand the many facets of our brand and can expertly deliver our message to the right people at the right publications. The Techstars for Life message has reverberated throughout the media thanks to the exceptional work from our Barokas PR team.”

  • ExtraHop Networks

     “When it came time to hire an outside PR agency for ExtraHop, Barokas seemed like a natural fit. Not only are they one of the only mid-size agencies that has meaningful enterprise IT infrastructure experience, plus their creativity, work ethic, and dedication to client success is obvious.”

  • Accela

    “Barokas PR has consistently performed at a level beyond our benchmarks. They never cease to impress with their PR savvy, quick grasp of our technology, and non-stop willingness to go the extra mile to reach desired goals. I would heartily recommend them for any stage business looking for a truly exceptional PR partner.”

  • ChoreMonster

    “Barokas claims they are PR minus the bullshit. I found it hard to believe. So, I put them to work right away with an insane deadline. Guess what? They killed it. Not only that, but they’ve continued to do dope work ever since. Easy communication, always on top of it, and… no bullshit.”

  • Concur

    “For six years Barokas PR worked passionately on the Concur business. We relied on Howie and his team to help us promote and own the T&E category. Barokas consistently delivered.”

  • RoundPegg

    “Barokas PR has achieved more in 6 months than our previous agency did in 2 years.”

  • apptio

    “Barokas Public Relations has been relentless in raising Apptio’s profile and driving meaningful and consistent coverage. The firm’s tech savvy and ‘squeaky wheel’ approach to PR, combined with their energy and enthusiasm, is paying off in spades for Apptio as we work to build a new market category.”

  • Visible Technologies

    “Over the nearly three years we worked with Barokas Public Relations, they consistently delivered outstanding results and counsel to us. They were a trusted advisor and partner! The team’s deep expertise working with key industry media in the advertising and digital marketing space benefitted us greatly, and was instrumental positioning us for acquisition by two industry leaders – Vocus and Cision. We couldn’t have asked for a more successful partnership.”

  • Wealthfront

    “The work Barokas PR did for our recent launch was fantastic. A 10 on a scale of 1 to 10. The top-tier coverage we received was consistent with our messaging. We couldn’t have asked for more. Barokas is a welcome addition to the Bay Area PR scene.”

  • FlowPlay

    “Barokas PR has been an integral part of our business since 2007, helping us grow from a small startup to a profitable gaming company. They’re a smart, scrappy and creative group of PR pros, and their passion for FlowPlay’s business is showcased by the PR coverage we’ve received over the years.” 

  • SQFT

    “These guys are PR gods. In just one month, we doubled the number of downloads and tripled the number of listings on our app.”

  • zenprise

    “Barokas Public Relations works as advertised – they get results – and have a keen understanding of what it takes to get the job done. The increasing volume of coverage we have achieved over the years is a testament to their work. We value the firm’s strategic counsel and partnership in helping Zenprise become the leader in mobile device management, and recommend them to other companies who are looking for an aggressive, smart agency with a “can do” attitude.”

  • Tippr

    “I’ve worked with Barokas since 1999. They kick ass. A much better solution than Edelman, Weber, or any of the other mega agencies.”

  • RadiumOne

    “BPR provides the right mix of senior PR counsel coupled with a healthy dose of aggressiveness that has earned us tier-1 results in AdAge, AdWeek, Fast Company, Forbes, Wall Street Journal and others. Strategic communications is essential to a brand’s success, and the BPR team has consistently demonstrated their PR prowess for our brand and leadership team on multiple fronts. Their professionalism and partnership mentality dispels the myth that PR firms have to be based in the Bay Area to do great work.”

  • FlashFunders

    “I can’t believe how aggressive Barokas PR has been since day one of our relationship. The agency is exactly what FlashFunders needs to drive awareness.”

  • Ello

    “If you set out to change the world it’s a good idea to have Barokas PR on your team. They are the most awesome PR people in the world. I would not work with anyone else.”

  • Rapt Media

    “Barokas has been a great partner to Rapt Media over the past few years.  Not only is their execution and attention to detail top notch, we share the same values of trust and honest communication to get to the best solutions.”

  • Adaptiva

    “Since working with the BPR team, we’ve secured top tier media coverage that far exceeds our competitors. BPR is a rare-breed, able to understand and articulate complex technologies in a creative way that delivers results. Highly personable and professional, they possesses the innate ability to gain the trust of those around them, including journalists, analysts and clients. I highly recommend their services.”

  • Airbiquity

    “Barokas PR has done an outstanding job on our business. They got up to speed quickly on a complex and fast moving industry vertical, and significantly improved our media targeting strategy and outreach. The results speak for themselves: 3X more press interviews, 2X more article inclusions, 6X more impressions delivery, and a category leading press coverage profile versus our competition.”

  • OpenMarket

    “We’ve partnered with Barokas PR since 2013 and can attest to their driven, results-oriented agency mentality. In fact, they more than doubled the average number of feature coverage placements each quarter, compared to our previous agency. Barokas PR’s enterprise expertise has significantly lifted OpenMarket’s awareness with key press, analysts and customers.” 

  • Cascadia

    “It takes a combination of strategic smarts and heads down effort to succeed in public relations, and nobody combines the two better than Barokas Public Relations. The agency’s work with Cascadia Capital has helped propel us into the spotlight as one of the nation’s leading boutique investment banks.”

  • Atari

    “Barokas PR is a nimble team of talented media professionals. They’ve successfully assisted Atari with shaping the Atari brand in the constantly evolving gaming landscape, and have continually exceeded our expectations and coverage goals. Barokas PR provides strategic media counsel to our team, and will continue to be a big complement to Atari’s go-forward plans.” 

  • Rachio

    Barokas PR is having a significant impact on our exposure, placing us in top tier media including CNET, Men’s Journal, TechCrunch and Wall Street Journal. As an added bonus, we have great chemistry with their team.”

  • vCita

    “Barokas PR really gets us. They consistently deliver and are a true representation of PR minus the BS. This is the first time I’ve felt this way about a PR firm.”

  • Ibotta

    “As the fastest growing tech company in Denver, it was important to find a PR partner that could move quickly and strategically with us. Barokas has been that and more.”

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