In The News

As the old saying goes, the proof is in the pudding – and we’re not afraid to brag. Check out some of the outstanding results we’re secured for our clients.

Five Steps Businesses Can Take To Make Two-Factor Authentication Better And More Secure

July 18, 2017

Two-factor authentication (2FA) has been an essential step for the security-minded business or customer who want to protect their accounts, adding an additional layer of protection atop the standard password. But recent events have proven that even the current standards for extra security can fall short.With billions of stolen usernames and passwords being passed around on the dark web --including corporate accounts—it’s important to take action in advance of a threat to make sure accounts are as secure as possible.

How This Startup Pivoted Away From A Talent Agency To A $10 Million Per Year Technology Company

July 13, 2017

How does a business pivot from being a small talent recruitment agency to generating $10 million per year as a sales technology company? Manny Medina, CEO and Co-Founder of Outreach did just that. Having started my own sales technology company called Troops, I have deep appreciation for the work Manny and his team are doing and perhaps more importantly, an appreciation for the pivots and evolution of their business. In the world of startups, not all companies start off how you think.I sat down with Manny to hear his story and how they navigated their way to becoming one of the leaders in the sales enablement space.

The 18 hottest enterprise startups of 2017, according to how investors value them

July 4, 2017

We are half-way through 2017 and it's time to take stock of the hottest startups so far this year.For that we turned to Pitchbook, the website that tracks financial investments. Pitchbook sifted through its vast database to uncover the 383 startups that received funding so far in 2017 and that sell products or services to businesses, aka enterprise startups.We chose a metric called a "valuation step up" to decide which of these startups were the hottest. A valuation step up indicates the increase in worth that investors ascribe to a particular startup. We measured between the valuation at the previous round of investment and right before the startup secured a new round (in wonky speak: post-money to pre-money).

Adobe Flash is dead. Here’s how to save your game before it’s too late

June 23, 2017

The tech industry has been calling for the death of Flash for years. Last year, the quiet rumblings calling for its demise turned into roars as the likes of Chrome and Firefox began to phase out support. A full-on war has been waged against Flash technology and much of the casual games industry is stuck on the losing side.The latest example of a game to succumb in the fight is from Disney, which shuttered the Club Penguin desktop experience earlier this year. While Disney did launch a new mobile version that seems to be getting some traction, Club Penguin is a game that an entire generation grew up playing and has remained a cultural zeitgeist for millennials everywhere even to this day.

Amid tumult of video game business, Seattle game-maker FlowPlay abides

June 9, 2017

Much of the video-game world is descending this weekend on Los Angeles for the E3 trade show, a mecca of crowds, noise and the new big-budget games expected in the coming year.FlowPlay will not be making the trek.It’s not the first time the Seattle video-game maker has zigged while the rest of the boom-and-bust industry zagged. The company has survived for a tumultuous decade by sticking to a pretty unglamorous market niche: casual, social games played in a web browser, typically on personal computers.“In general, we have not been trendy,” Chief Executive Derrick Morton said.

ProtectWise Uses Video Games To Help Make IT Security Jobs More Accessible

June 5, 2017

There’s a common gripe among the tech-savvy about the way they are presented by Hollywood. It’s not uncommon for films and movies to create a futuristic-looking interface with holographic visuals that pop off the screen and virtual images that can be manipulated by hand.Those high-tech fabrications exist to hide the dirty secret of the tech community: While what they do may be exhilarating, it often looks incredibly boring — more akin to a spreadsheet than Tony Stark’s lab. And that matters, because while companies are increasingly in need of cybersecurity, young people who are used to games aren’t attracted to the IT and cybersecurity field.

13-year-old is a high ranking Pokemon Trading Card player

May 29, 2017

Cards lay strewn across the table in the Bradner family’s home, their glossy fronts facing upward revealing symmetrical symbols and names like Joltik, Gardevoir and Darkrai.They thrum in the air, arcing between the fingers of mile-a-minute talking Isaiah Bradner, 13, as he shuffles the numerous stacks he has compiled in front of him.Though he has only been playing the Pokemon Trading Card Game (TCG) competitively for a year, Isaiah, who plays in a senior division comprised of 11 to 16-year-olds, is currently ranked 10th in the world and seventh in North America, as of Monday.

A 3D printed, carbon fiber rocket flew for the first time in New Zealand

May 25, 2017

One of the world’s most promising new rocket companies successfully launched its first rocket to space from New Zealand’s Mahia Peninsula on May 25.Though the 17-meter-tall rocket and its test payload didn’t make it to orbit, its flight to space represents an important milestone.“We had a great first stage burn, stage separation, second stage ignition and fairing separation,” Rocket Lab founder and CEO Peter Beck said after the flight. “We didn’t quite reach orbit, and we’ll be investigating why. However, reaching space in our first test puts us in an incredibly strong position to accelerate the commercial phase of our program.”

Rocket Lab Launches Its First Rocket Into Space

May 25, 2017

The commercial space race is heating up again as startup Rocket Lab successfully launched its first Electron rocket (named "It's A Test"), successfully made it into space. This is the first of three test launches the company has planned this year, with an eye to delivering customer payloads into space before 2018."It has been an incredible day and I’m immensely proud of our talented team," Rocket Lab founder and CEO Peter Beck said in a statement. "We’re one of a few companies to ever develop a rocket from scratch and we did it in under four years. We’ve worked tirelessly to get to this point."Most of the flight looked pretty smooth - the two-stage rocket did successfully achieve separation, and the second stage engines fired. However, although the rocket made it into space, it didn't reach the company's intended target.

VICIS looking to make its mark with helmets in NF

May 24, 2017

VICIS looking to make its mark with helmets in NFL. CEO and co-founder of VICIS, INC Dave Marver and Stanford assistant professor of bioengineering David Camarillo join OTL to discuss helmets in the NFL.

From the Blog

#Winning at Client Relations – Ingredients for Success

Arguably more difficult than landing that perfect company feature in a top-tier outlet is managing and maintaining positive client relations year-over-year. As your client’s company culture morphs, executives come and go or product roadmap shifts, your trusted PR team is along for the ride, adapting on-the-fly as the company evolves. Despite the inevitable changes that [Read More]

No BS Blog

Our Clients say it all...

  • Tippr

    “I’ve worked with Barokas since 1999. They kick ass. A much better solution than Edelman, Weber, or any of the other mega agencies.”

  • Blazent

    “In my career I’ve never seen this kind of response in such a short period of time. In less than two months, Barokas PR developed the strategy for our launch, and leveraged their relationships to drive top tier coverage across trade and business press. They are a PR powerhouse.”

  • Lighter Capital

    “Barokas PR delivered results from day one. We’ve been impressed with the team’s commitment to securing top tier coverage time and time again.”

  • RadiumOne

    “BPR provides the right mix of senior PR counsel coupled with a healthy dose of aggressiveness that has earned us tier-1 results in AdAge, AdWeek, Fast Company, Forbes, Wall Street Journal and others. Strategic communications is essential to a brand’s success, and the BPR team has consistently demonstrated their PR prowess for our brand and leadership team on multiple fronts. Their professionalism and partnership mentality dispels the myth that PR firms have to be based in the Bay Area to do great work.”

  • Vertafore

    “Barokas PR has strengthened our relationships with key influencers in the insurance industry and increased our visibility as a leading software powerhouse in the PNW. Through this strategic partnership, we have experienced a record level of coverage, resulting in new business leads and an increased share of voice.”

  • apptio

    “Barokas Public Relations has been relentless in raising Apptio’s profile and driving meaningful and consistent coverage. The firm’s tech savvy and ‘squeaky wheel’ approach to PR, combined with their energy and enthusiasm, is paying off in spades for Apptio as we work to build a new market category.”

  • Eucalyptus Systems

    “Small focused teams can run circles around those with many more people and much larger marketing budgets. Barokas PR helps us sharpen and communicate our message with impressive awareness results in a market with lots of noise.”

  • Amplero

    “Barokas has the breadth and depth of press, media and analyst relationships that I grew used to at big companies, but they also bring the scrappy, gritty, “we’re all in this together” attitude of a startup. They are a great partner and an integral part of our success!”

  • Eucalyptus Systems

    “I consider myself very lucky for getting the chance to work with the Barokas PR team.  
    They are one of the few teams that really get it!”

     

  • WTIA

    “I have been working Barokas PR for 15 years and four companies. BPR is my go-to marketing partner of choice. In the past 2.5 years, BPR has worked closely with our team at WTIA to establish a credible voice for the tech industry in the Pacific Northwest. Media outlets and government officials now come to us as a subject matter expert on background or as a public voice for the important stories about our industry. It is a joy to work with BPR – they are competent, honest, and tenacious as hell.”

  • Liaison

    “After experiencing the outstanding results secured by Barokas PR during our acquisition of Hubspan, we extended that partnership to Liaison. I wear many hats in my organization and their proactive approach and responsiveness were bar-none. I never had to worry about their performance, and over the years they were a huge key to my success.”

  • OpenMarket

    “We’ve partnered with Barokas PR since 2013 and can attest to their driven, results-oriented agency mentality. In fact, they more than doubled the average number of feature coverage placements each quarter, compared to our previous agency. Barokas PR’s enterprise expertise has significantly lifted OpenMarket’s awareness with key press, analysts and customers.” 

  • ChoreMonster

    “Barokas claims they are PR minus the bullshit. I found it hard to believe. So, I put them to work right away with an insane deadline. Guess what? They killed it. Not only that, but they’ve continued to do dope work ever since. Easy communication, always on top of it, and… no bullshit.”

  • SQFT

    “These guys are PR gods. In just one month, we doubled the number of downloads and tripled the number of listings on our app.”

  • BoldIQ

    “The best compliment I can give Barokas PR is that they are like an extension of our team. It does not feel like we are working with an ‘outside’ PR firm. They have the same level of commitment, engagement and passion as our own employees. On top of that, they are great at PR!”

  • Airbiquity

    “Barokas PR has done an outstanding job on our business. They got up to speed quickly on a complex and fast moving industry vertical, and significantly improved our media targeting strategy and outreach. The results speak for themselves: 3X more press interviews, 2X more article inclusions, 6X more impressions delivery, and a category leading press coverage profile versus our competition.”

  • Vector

    “Barokas PR has opened the door to endless opportunities for Vector. With their support, we’re seen as true thought leaders in the space community, which supports so much of what we do like raising capital and demand for our technology.”

  • ExtraHop Networks

     “When it came time to hire an outside PR agency for ExtraHop, Barokas seemed like a natural fit. Not only are they one of the only mid-size agencies that has meaningful enterprise IT infrastructure experience, plus their creativity, work ethic, and dedication to client success is obvious.”

  • Visible Technologies

    “Over the nearly three years we worked with Barokas Public Relations, they consistently delivered outstanding results and counsel to us. They were a trusted advisor and partner! The team’s deep expertise working with key industry media in the advertising and digital marketing space benefitted us greatly, and was instrumental positioning us for acquisition by two industry leaders – Vocus and Cision. We couldn’t have asked for a more successful partnership.”

  • Adaptiva

    “Since working with the BPR team, we’ve secured top tier media coverage that far exceeds our competitors. BPR is a rare-breed, able to understand and articulate complex technologies in a creative way that delivers results. Highly personable and professional, they possesses the innate ability to gain the trust of those around them, including journalists, analysts and clients. I highly recommend their services.”

  • Cascadia

    “It takes a combination of strategic smarts and heads down effort to succeed in public relations, and nobody combines the two better than Barokas Public Relations. The agency’s work with Cascadia Capital has helped propel us into the spotlight as one of the nation’s leading boutique investment banks.”

  • Rapt Media

    “Barokas has been a great partner to Rapt Media over the past few years.  Not only is their execution and attention to detail top notch, we share the same values of trust and honest communication to get to the best solutions.”

  • RoundPegg

    “Barokas PR has achieved more in 6 months than our previous agency did in 2 years.”

  • Ello

    “If you set out to change the world it’s a good idea to have Barokas PR on your team. They are the most awesome PR people in the world. I would not work with anyone else.”

  • Daegis

    “Barokas Public Relations hit the ground running and placed positive articles right from the start. In addition to being results-focused, their deep understanding of the eDiscovery market played an integral role in developing our messaging and establishing awareness for the Daegis brand at a critical time. They consistently went the extra mile to serve us, and I can’t think of a better qualified group of PR professionals to work with.”

  • FlashFunders

    “I can’t believe how aggressive Barokas PR has been since day one of our relationship. The agency is exactly what FlashFunders needs to drive awareness.”

  • Atari

    “Barokas PR is a nimble team of talented media professionals. They’ve successfully assisted Atari with shaping the Atari brand in the constantly evolving gaming landscape, and have continually exceeded our expectations and coverage goals. Barokas PR provides strategic media counsel to our team, and will continue to be a big complement to Atari’s go-forward plans.” 

  • Techstars

    “Barokas PR has been relentless in spreading awareness of the Techstars ecosystem on all fronts. They understand the many facets of our brand and can expertly deliver our message to the right people at the right publications. The Techstars for Life message has reverberated throughout the media thanks to the exceptional work from our Barokas PR team.”

  • Ibotta

    “As the fastest growing tech company in Denver, it was important to find a PR partner that could move quickly and strategically with us. Barokas has been that and more.”

  • clearwell

    “Barokas Public Relations has been a great partner for Clearwell and has played a critical role in our success. Kudos on a great job over the last 5+ years, beginning with our company launch through to our acquisition.”

  • FlowPlay

    “Barokas PR has been an integral part of our business since 2007, helping us grow from a small startup to a profitable gaming company. They’re a smart, scrappy and creative group of PR pros, and their passion for FlowPlay’s business is showcased by the PR coverage we’ve received over the years.” 

  • Concur

    “For six years Barokas PR worked passionately on the Concur business. We relied on Howie and his team to help us promote and own the T&E category. Barokas consistently delivered.”

  • vCita

    “Barokas PR really gets us. They consistently deliver and are a true representation of PR minus the BS. This is the first time I’ve felt this way about a PR firm.”

  • Rachio

    Barokas PR is having a significant impact on our exposure, placing us in top tier media including CNET, Men’s Journal, TechCrunch and Wall Street Journal. As an added bonus, we have great chemistry with their team.”

  • Accela

    “Barokas PR has consistently performed at a level beyond our benchmarks. They never cease to impress with their PR savvy, quick grasp of our technology, and non-stop willingness to go the extra mile to reach desired goals. I would heartily recommend them for any stage business looking for a truly exceptional PR partner.”

  • zenprise

    “Barokas Public Relations works as advertised – they get results – and have a keen understanding of what it takes to get the job done. The increasing volume of coverage we have achieved over the years is a testament to their work. We value the firm’s strategic counsel and partnership in helping Zenprise become the leader in mobile device management, and recommend them to other companies who are looking for an aggressive, smart agency with a “can do” attitude.”

  • Wealthfront

    “The work Barokas PR did for our recent launch was fantastic. A 10 on a scale of 1 to 10. The top-tier coverage we received was consistent with our messaging. We couldn’t have asked for more. Barokas is a welcome addition to the Bay Area PR scene.”

View all Testimonials

css.php