It seems like hundreds of new iPhone apps pop up every week, but which ones should you bother trying? We explored the App Store and found some apps actually worth downloading.
If you haven’t heard of ASO — or App Store Optimization — it’s time to level up. Why? If you have an app and want to optimize it, you need to focus on mobile – and ASO takes over where SEO leaves off.
We talked to Dave Bell, the CEO and co-found of Gummicube to find out what, specifically, differentiates ASO from SEO.
How many times in a given day do you access the web on your phone? You do it so often that you don’t even think about it. Americans spend an average of three hours a day on the phone, 55 percent of that time accessing the Internet from a mobile device: paying bills, house hunting, getting a ride, shopping and streaming music. And at some point, you and 70 percent of the U.S. population will conduct a mobile job search to pay all those bills! Our phones are with us 24/7, becoming an extension that connects us to the world. Yet, mobile recruitment is still in the dark ages.
How dark? Research done by Jibe found that 60 percent of respondents believe that, even if mobile friendly, job applications are more difficult to fill out than mortgage, student loan or health insurance applications. The complexity is not necessarily related to the difficult questions that are asked, but the actual functionality of the job application. In their 2014 summary job report of large enterprises, which processed close to one million mobile job applications, Jobaline data shows that 80 percent of applicants abandon job applications that are non-mobile. This is because they find themselves trying to type in tiny spaces designed for PC interface, having to take unnecessary steps in the application or going through too many changes of context, including advertisements in the middle of a job application.
Read more: http://insights.wired.com/profiles/blogs/reinventing-mobile-recruitment-beyond-the-small-screen#ixzz3TdyKjfUP
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Are you really making the most of your social network? If you needed an introduction to someone important to you, would you know which people in your network already knew that person? Of the hundreds of people in your social network, how many of them would actually do you a favor? Do you know that you are letting some of your relationships wither on the vine?
As platforms and technologies arise which make it easier for organizations to hyper-personalize services for consumers, we see a huge growth in individual offers being made to individual consumers. But while generic platforms exist to combine machine learning with customer engagement, sometimes specific vertical offerings are appreciated – after all, if you’re busy running a manufacturing, retail or utility business, building a machine learning platform isn’t exactly your core business.
Utilities are [prepared to give] away about $3 billion a year” as rebates on energy-efficient appliances, Simple Energy CEO and cofounder Yoav Lurie told VentureBeat.
“But,” he added, “less than seven percent [of consumers] follow them up on the offer, because the forms are complicated.”
In other words, it’s an opportunity for disruption.
Lurie’s company is today unveiling its utility-partnering Marketplace for instant appliance rebates. Instead of having to fill out forms, send them in, and wait for weeks, consumers get energy-efficiency rebates from the utility right on the website at the time of purchase.
Mobile is big news, but there’s still a huge number of casual gamers playing social games on PC.
The big players in the social scene, though, are starting to move their games to mobile devices. It’s particularly interesting given the slightly older player demographic that populates the world of online social games like bingo and slots in a market worth an estimated $17.4 billion by 2019.
I caught up with two of the giants in social gaming at Casual Connect Europe — the Netherlands-based GamePoint and Vegas World creator FlowPlay from Seattle, WA — to find out about their transition to mobile and the challenges it presents.
Many marketers aren’t functioning at the top of their mobile game, and they’re not likely to admit it. But it’s time to get hip, friends. Mobile adoption is increasing and there’s still time to get it right (assuming you’re not already) – and win. And here are some stats to frighten you into acting now!
Recent research from PunchTab shows the “global mobile wallet market is expected to reach 1,420.8 million users by 2020” – and Apple Pay just kicked that figure into overdrive.
Why should you care? Online is quickly encroaching on your brick and mortar store – and consumers will buy where it’s convenient. Much like accepting credit cards, mobile pay will soon be the norm. You have a little bit of time, Mom and Pop shops, but not much.
The outlook for online brands requires a more immediate response though. We had a Q&A with Marla Schimke, VP of Marketing at Zumobi around the “unprecedented opportunity mobile apps have created for impactful content marketing campaigns.”
Today, big data startup Gummicube is emerging from its closed beta period with the launch of its Datacube Platform to provide developers with more app store intelligence. The company is also announcing it has raised $830,000 in seed money.
“We help developers find their audience in the app stores,” CEO and cofounder Dave Bell told VentureBeat. The “app intelligence engine,” he said, does this by “finding where your users are,” what your competitors are doing, how you describe your app, and other factors.
A developer like Tango, Bell told us, will “load their app into our system to find their audience in the app store and then translate that into marketing.”