In The News

As the old saying goes, the proof is in the pudding – and we’re not afraid to brag. Check out some of the outstanding results we’re secured for our clients.

The Verge for Vector Space Systems

April 26, 2016

Today, Vector Space Systems announced that it has received $1 million in angel funding, which will be used to further develop the project's small launch vehicle, aptly named Vector. "We always wanted to build micro-rockets, but Elon [Musk] had other ideas," Jim Cantrell, Vector's CEO and SpaceX's first vice president of business development, toldThe Verge of the company's origins. "He was interested in building a company with larger rockets for his Martian ecosystem. We were more attracted to the smaller stuff." SpaceX declined to comment on today's Vector announcement.

TechCrunch for Vector Space Systems

April 26, 2016

Why wait for the bus when you can hail a cab? That’s the idea behind a new commercial spaceflight startup founded by SpaceX founding team members Jim Cantrell and John Garvey.Vector Space Systems wants to shake up to the commercial space market by providing not tens, but hundreds of launches per year. “We’re going to bring real economics to the launch platform,” Cantrell told TechCrunch in an interview. “And we can do that because we bringsupply. We’re talking about building hundreds of these things.” Vector isn’t looking to compete with SpaceX, or even smaller commercial launch platforms like Rocket Lab and Firefly. A launch with these companies might be booked years in advance, with dozens of sub-launches, deliveries, experiments, and what have you packed into a single rocket. It’s like a space bus. Vector wants to be the space taxi.

Fast Company for Vector Space Systems

April 26, 2016

Jim Cantrell and John Garvey, founding members of SpaceX, have founded Vector Space Systems, a startup that will launch small satellites into space at low prices.The company has just snagged over $1 million in angel funding from tech executives at Google, Adobe, and Symantec, among others. Vector joins many other companies looking to help launch small satellites into space. To learn more about the new generation of space startups, read our full report here.

WIRED for Rachio

April 26, 2016

Thankfully, there’s an array of smart systems to alleviate the confusion around watering. Blossom, Rachio, and Lono are sprinkler controllers for preinstalled sprinkler systems. Aside from letting you program your watering schedule from an app, these devices monitor local weather data from the Internet. If it just rained, a network-connected sprinkler following the forecast would know, and will refrain from soaking your lawn or your garden. Your water bill won’t needlessly inflate, and it cuts down on waste. According to the EPA, about 30 percent of domestic water use goes to lawns and gardens, and about 50 percent of outdoor water use is wasted due to evaporation, wind, or poorly designed systems.

The Street for Rachio

April 26, 2016

If outdoor technology is more mom's thing, consider giving her a device that will help with the home's curb appeal. The Rachio Smart Sprinkler Controller is an outdoor wireless watering system that allows you to schedule or use tracking intelligence to turn on sprinklers based on past usage or future weather data using real-time forecasting technology. This smart sprinkler controller automatically creates a watering schedule that lowers your water bill and ensures the beautiful yard you want, while the user-friendly mobile app gives you access to your sprinkler system from anywhere in the world.

Easy to install, works with your Android, IOS, Nest Partner or laptop devices, the Rachio Smart Sprinkler Controller is compatible with any sized yard and smart home platform system.

CIO for Spare 5

April 13, 2016

Turning data into insight is one of the top business challenges today, and it becomes especially tricky when the data in question is unstructured. Artificial intelligence has a mixed track record there, but a young startup aims to get better results by bringing humans back into the picture. Spare5 on Wednesday released a new platform that applies a combination of human insight and machine learning to help companies make sense of unstructured data, including images, video, social media content, and text messages. The result, it says, are "game-changing insights delivered cost-effectively and at scale." The company's technology is now being used by companies including Expedia and Getty Images to enrich, clean and label unstructured data.

Forbes for Techstars

April 5, 2016

Renowned startup incubator Techstars has announced the first 10 businesses – all in fintech – for the newly opened its BarclaysAccelerator partnership in Cape Town. The companies are: Inuka Pap (from Kenya), BimaAfya (Tanzania), Social Lender (Nigeria), Beyonic (US, focused on Uganda and Kenya as its initial markets), tech4farmers (Uganda), Asoriba (Ghana), Reable (Lebanon), BenBen (US, focused on Ghana and a co-founder originally from Ghana), WizzPass (South Africa) and Simba Pay (UK/Kenya with Kenyan founders and focused on Kenya and Uganda). Over 450 applications were received from 45 countries for spots in the 13-week programme, which is being run in Africa for the first time. The 10 companies come from nine countries, including South Africa, Nigeria, Ghana, Kenya, Uganda, Tanzania, Lebanon, UK and US. This makes it the most broadly representative Techstars programme ever run, says Techstars Cape Town MD Yossi Hasson.

Men’s Journal for Rachio

April 5, 2016

An update to the original Rachio, this smartphone-controlled irrigation system still uses local forecasts to optimize watering, cutting usage in half. But this iteration moves to the head of the class, thanks to its compatibility with a host of smart-home devices like Nest and Amazon Echo. You can even turn the sprinklers on and off with voice commands, which makes for a cool backyard party trick. Setup is easier, too, because there's no longer a tedious smartphone-syncing process that never seems to work the first time. [$250;]

The New York Times for Ibotta

March 31, 2016

With a history of boom-and-bust commodity cycles, Colorado hit bottom in the mid-’80s, when energy prices collapsed. Nearly a third of the office space in downtown Denver, the state’s oil-and-gas headquarters, sat empty. Many of the city’s cultural institutions teetered, and a cloud of brown smog smeared the horizon. Now the brilliant blue skyline is punctuated with red cranes, and Denver’s soundtrack includes the steady thrum of power drills operated by hard-hatted construction workers who are putting up office buildings and housing at a feverish pace. Technology start-ups, including Ibotta, Craftsy, Home Advisor and Gnip(bought by Twitter in 2014), found a footing in Colorado. Financial services firms like Charles Schwab, TIAA and Fidelity Investments expanded their operations. A raft of smaller aerospace and commercial satellite companies like Sierra Nevada, which just won a NASA contract to build the mini-space shuttleDream Chaser, have elbowed in beside giants like Boeing and Lockheed Martin. Colorado led the country last year in new health care jobs.

Forbes for FlowPlay

March 30, 2016

What if a daily fantasy sports operator figured out a way to generate a strong user base, without requiring participants to pay an entry fee, and still earn a profit? It would alleviate that company’s concern of it plausibly violating any one of a number of state and federal laws that could be construed as prohibiting pay-for-prize daily fantasy games. FlowPlay, a technology company with primary investment from Intel's INTC +0.57% venture capital arm, Intel Capital, has launched All Star Daily Fantasy, a free-to-play equivalent of a traditional daily fantasy sports experience. It leverages casual games mechanics and virtual currency in a user-friendly/mass-market approach to the daily fantasy sports industry that should remain widely-legal outside of any regulatory changes.

From the Blog

It’s the Little Things: Media List

Most folks in our office agree that pitching our clients to reporters is one of the best parts of the PR gig. The creativeness of a well-crafted pitch, the perfect position of a product or executive, and feeling of secured coverage all deliver an adrenaline rush for us PR junkies. All of these factors can [Read More]

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Barokas PR has a long history of working with technology companies in Silicon Valley; from industry titans to venture backed start-ups…

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