No BS Blog

How to Build Social Media Savviness

July 10, 2017

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly (social media monitoring) and Marney (5 common social media mistakes). Now I’ll share my two-cents on how to further develop your social media savviness.   Steps to Mastering Social Media (Source: Flickr)   Create Meaningful Content The [Read More]

The importance of (social) media monitoring

May 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. While the situations differ greatly, the resulting PR misfires have one thing in common: both companies underestimated the power of social media in creating an echo chamber of outrage, and offered up tone-deaf, highly out-of-touch responses that were inappropriate [Read More]

5 Common Social Media Mistakes and How to Avoid Them

March 22, 2017

Hate it or love it, all organizations need social media. Social media presence is a huge opportunity for companies and brands, whether they are B2B or B2C. If you’re anything like me, you think social media seems simple in theory, but the execution of a successful social program is not as straightforward as it may [Read More]

Highlights from Denver’s Fourth Annual Startup Week

October 2, 2015

Today, Denver Startup Week wrapped up its fourth year with a record-breaking number of 10,000+ attendees, nearly three times the size of its first year in 2012. The free weeklong event, which included information sessions, panels, pitch-offs and happy hours, offered events focused on technology, entrepreneurship, media and a smorgasbord of other topics. BPR-Denver jumped [Read More]

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