No BS Blog

Perfecting the Pitch: Lessons from Jimmy Fallon’s Newest Intern

March 27, 2017

Boring is clearly not a word in Jake Sirianni’s vocabulary – the Washington State University communication student made news headlines this week in his quest to become Jimmy Fallon’s next summer intern.   Instead of turning in a standard application and cover letter, Jake created a video of himself inspired by Daniel Radcliffe’s 2014 “Alphabet [Read More]

5 Common Social Media Mistakes and How to Avoid Them

March 22, 2017

Hate it or love it, all organizations need social media. Social media presence is a huge opportunity for companies and brands, whether they are B2B or B2C. If you’re anything like me, you think social media seems simple in theory, but the execution of a successful social program is not as straightforward as it may [Read More]

Tony Robbins: Yes, I Drank the Kool-Aid

March 16, 2017

After spending 3 hours listening to “I am not your guru” motivational speaker Tony Robbins, I now understand why so many people flock to his week-long seminars and why he’s a best-selling author. For me, personally, one of the biggest lessons I learned has to do with the law of familiarity – avoiding complacency. Always [Read More]

Barokas PR: Your Brand’s BFF

March 14, 2017

Recently, our W Bellevue account team had the opportunity to attend a brand immersion day to learn the ins and outs of the international hotel chain’s brand. We joined a room full of W talent (the brand’s term for staff) and discussed passion points, key messages, brand speak and target audiences while sipping coffee and [Read More]

PR crises best practices, live from the Academy Awards

February 28, 2017

It’s no surprise that the dresses and drama of the Academy Awards draws in millions of viewers each year – myself included. And while this year’s Oscars were both emotional and entertaining, 3 hours and 40 minutes of (actually pretty good) programming were overshadowed by a major mistake in its last few moments. While you [Read More]

All You Need is Love…and PR

February 16, 2017

Valentine’s Day is a day filled with love, romance and…PR? Let me explain. While the average American is perusing OpenTable reservations or stocking up on ice cream for their date with Netflix, PR pros are spending their time brainstorming. How can we leverage this holiday for our clients? And, how do we position it in [Read More]