Case Study

Summary of our work:

Barokas helped business-to-consumer texting pioneer Zipwhip successfully debut its RCS offering and elevate a partnership with the Sacramento Kings amid a crowded and competitive media landscape.

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Strategy for Success:

Announcing the launch during a critical (and extremely crowded) time in the mobile industry: during Mobile World Congress Americas. More challenging? Major U.S. carriers including AT&T, T-Mobile and Verizon had already made headlines with their progress at bringing RCS to the U.S., alongside a handful of international players that were making waves globally. Zipwhip was entering a media landscape crowded with big names and lacking opportunities for vendor-driven news.

Working off a tight deadline to pre-pitch the news and leaning heavily on the Kings partnership, Barokas worked quickly and effectively alongside the Zipwhip team to get on the radar of critical press contacts.

Results:

A feature in Engadget, three write-ups in leading sports vertical publications and nine additional pieces of coverage. The momentum helped drive inclusions in multiple RCS trend articles since the initial announcement in September. Most importantly, the effort and resulting coverage solidified Zipwhip’s position at the forefront of the race to make RCS mainstream. This reinforced visibility as an industry leader is supporting the company as it lands new customers and fulfills its long-term vision of transforming the business texting industry.

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