Case Study

WTIA

Representing the voice of thousands of entrepreneurs, influencers, and investors across Washington State, the WTIA selected Barokas PR to solidify its position as the premier authority on technology.

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Strategy for Success

Promoting an organization like the WTIA, which consists of a collection of voices, presents a unique challenge, which Barokas PR has successfully turned into a positive by continually inserting the organization into rapid response pitching, news hijacking and issues-based topics. Each day, we monitor the media landscape for opportunities to insert WTIA’s unique point of view in response to major news stories impacting the tech industry, such as the rise of Uber, the design and production of smart guns, and sex trafficking in the tech industry. This reactive PR strategy is coupled with proactive thought leadership based on WTIA-commissioned research, including the ICT Economic Study, Tech Universe Map, and Diversity Infographic.

Results for WTIA

Over the course of our 5+ year partnership, WTIA achieved a 169% spike in coverage the first year and over 450 pieces of coverage to date. Through our PR work, we’ve established the WTIA as an industry expert, with an average of five inbound requests per month from national outlets such as CNBC and NPR, and serving as a “go-to” resource for northwest friendlies like the Puget Sound Business Journal and The Seattle Times.

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