Case Study

Summary of our work:

Washington’s Playground, the tourism of Chelan County selected Barokas to initiate a regional and national media relations campaign to drive awareness and increase tourism to the area.

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Strategy for Success:

Identifying ‘off-peak’ travel times, Barokas planned and executed multiple media FAM and influencer trips to the region resulting in multiple national articles and increased social media coverage. Barokas also deployed a creative pitching strategy to secure multiple roundup articles highlighting current travel trends.

Results:

Throughout the relationship Barokas has secured a mix of social, blog and national media exposure driving broad awareness of Washington’s Playground.

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