Case Study

Summary of our work:

Barokas was selected to drive media and influencer relations for W Bellevue, which features a modern lake house inspired design, colorful street art from famed international artists, and an eclectic drink menu that elevates cocktail culture to an entirely new level.

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Strategy for Success:

The foundation of our strategy focuses on influencing the influencers. To support the hotel’s grand opening, Barokas invited local media and high-profile bloggers and social influencers to an exclusive event where guests toured the property and imbibed in the best W Bellevue has to offer. We continue to partner with W Bellevue to promote the hotel’s events and ‘green meets global glamor’ aesthetic through media relations and vibrant influencer partnerships.

Results:

Within the first year since opening, we have garnered nearly 100 pieces of coverage in key local publications and well-known national names like CNBC, Bustle, USA Today, Condé Nast, and Architectural Digest. The team has also fostered relationships with roughly 150 local and national influencers, including celebrities from ABC’s The Bachelor.

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