Case Study

W Bellevue

Barokas PR was selected to drive media and influencer relations for W Bellevue, which features a modern lake house inspired design, colorful street art from famed international artists, and an eclectic drink menu that elevates cocktail culture to an entirely new level.

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Strategy for Success

The foundation of our strategy focuses on influencing the influencers. To support the hotel’s grand opening, Barokas PR invited local media and high profile bloggers and social influencers to an exclusive event where guests toured the property and imbibed in the best W Bellevue has to offer. We continue to partner with W Bellevue to promote the hotel’s events and ‘green meets global glamor’ aesthetic.

Results for W Bellevue

On opening week, Barokas PR garnered 20 media placements including a CNBC travel article, and 60 social media posts which total nearly 1 million impressions.

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