Case Study


In partnership with VICIS, Barokas PR curates a high volume of top tier coverage placements, steering the flagship ZERO1 model from R&D into its first season at the NFL and NCAA levels. Our storytelling covers major partnership announcements with brands like Oakley, performance rankings from the NFL, and long-form articles on player safety, technology, and innovation in the space.

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Strategy for Success

Barokas drives a multi-pronged approach to media relations, focusing on three prominent press verticals: business, technology, and sports media, including print, online, broadcast, and radio. Our work spans in-person desk side meetings, testing and production facility tours, athlete endorsements, and rapid response pitching to secure high caliber coverage for the most tested, advanced piece of protective equipment in the game of football.

Results for VICIS

We continuously secure top tier coverage across a diverse group of outlets, including prominent business, technology, and sports media, to promote the ZERO1 and VICIS’ mission to improve player safety for athletes of all ages.

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