Case Study

Summary of our work:

Vetafore partnered with Barokas Communications to elevate the company’s media presence in industry trade publications and increase the company’s share of voice.

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Strategy for Success:

Barokas has driven an increase in Vertafore’s share of voice against its closest competitor within insurance trade publications. To cement the company’s thought leadership position, Barokas established a yearly “Millennials in Insurance” survey program that provides content for traditional media, and the company’s website and social media channels.

Results:

The strategies implemented by Barokas have lead to ongoing milestones for Vertafore, including an increase in share of voice by over 60% in some months.

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