Vertafore partnered with Barokas PR to elevate the company’s media presence beyond industry trades to business and technology publications.
In addition to continually ensuring a higher share of voice against its closest competitor within the insurance trades, Barokas PR increased Vertafore’s thought leadership more broadly by securing general and business press coverage. Based on our 3-year history with Vertafore and knowledge of the industry, Barokas PR developed a full-scale, comprehensive survey for them – from identifying a research partner, to developing questions and placing tier-1 media hits both inside and outside the insurance vertical.
Our up-front investment developing a diversified set of survey questions enabled us to create two separate announcements, resulting in multiple waves of coverage with two distinct sets of media targets. These storylines, the generational consumer divide between insurance buyers and technology automation fatigue, resulted in feature stories with Business Insider, The Street, and USA Today.