Case Study

Summary of our work:

Vetafore partnered with Barokas Communications to elevate the company’s media presence in industry trade publications and increase the company’s share of voice.

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Strategy for Success:

Barokas has driven an increase in Vertafore’s share of voice against its closest competitor within insurance trade publications. To cement the company’s thought leadership position, Barokas established a yearly “Millennials in Insurance” survey program that provides content for traditional media, and the company’s website and social media channels.


The strategies implemented by Barokas have lead to ongoing milestones for Vertafore, including an increase in share of voice by over 60% in some months.

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