Case Study

Summary of our work:

Barokas was hired to strengthen Vector’s position as an aerospace industry thought leader, and drive additional awareness of the company throughout business and technology influencers.

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Strategy for Success:

Barokas drives overall awareness of Vector’s executive leadership team through a comprehensive PR program including media relations, awards, speaking, social media and contributed content. Through continuous outreach to media covering the industry at business and technology outlets, we share Vector’s insights into industries which are impacted through New Space and the overall commercialization of the market. Through additional rapid response pitching, we insert Vector into conversations centered around bigger industry players such as SpaceX, Virgin Galactic and Blue Origin.


Barokas secured a combination of top-tier coverage across digital, print and broadcast to drive increased awareness and drive customer acquisition for Vector in business, tech and vertical press. Barokas was also able to secure a series of appearances on CNBC Squawk Alley for CEO Jim Cantrell to discuss the industry, major players within it and his storied career in aerospace. Barokas consistently secures Vector over 60 pieces of coverage each quarter. In 2018, 44% of Vector’s total coverage was secured in top tier business media.

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