Case Study

Summary of our work:

Techstars partners with Barokas Communications to spread awareness of the brand as the worldwide network that helps entrepreneurs succeed. By mining narratives from the Techstars global community and creating content for different communications channels, Barokas delivers a steady stream of stories that showcase the brand’s key attributes.

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Strategy for Success:

Barokas Communications provides external communications strategy and execution for Techstars, including news around program or class additions, Demo Days, venture funds, and Startup Week/Weekend activities, proactive thought leadership or data-focused campaigns.

Results:

Barokas garners hundreds of media placements each quarter for Techstars, drawing eyes to the organization and injecting early-stage startups in their portfolio with a healthy dose of publicity right out of the gate. Techstars network message remains a key part of the communications platform spanning the globe from Boulder to Tel Aviv.

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