Case Study

ProtectWise

ProtectWise retained Barokas PR to expand visibility beyond trade press, and achieve greater awareness in well-read business press outlets with C-level buyers, specifically Chief Information Security Officers (CISOs).

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Strategy for Success

CISOs are one of the most challenging senior executives to reach in the media. Since they pay less attention to traditional news stories like product launches, we implemented an effective strategy of inserting ProtectWise into macro-level topics such as the emerging talent gap offering tips on how CISOs can more effectively engage with a younger workforce.

Results for ProtectWise

Through a series of in-person introductions and phone briefings, Barokas PR established strong “go-to” relationships and coverage in key business press media, including: Newsweek, International Business Times, The Wall Street Journal, Fortune and CSO.

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