Case Study

Summary of our work:

For more than 15 years, Barokas Communications has partnered with The Pokémon Company International to drive awareness, interest, and involvement in the Play! Pokémon event series.

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Strategy for Success:

Each year, Barokas places event features and player profile stories in hundreds of local markets across North America. We immerse ourselves into the Pokémon community to mine compelling player stories, provide strategic counsel, and spotlight bigger storylines at the national and international level.

Results:

Barokas has maintained a steady cadence of coverage, securing hundreds of articles and broadcast segments each year. Our efforts have been an integral to the expansion of the Play! Pokémon program, which has grown from a few hundred participants to more than 450,000 players annually.

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