Case Study

OpenMarket

OpenMarket relies on Barokas PR’s depth of knowledge in mobile, MarTech and SMS messaging to deliver a full-service scope of work that includes media relations, analyst relations, speaking, awards and a social media influencer program.

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Strategy for Success

Whether it’s a media pitch, press release, infographic, byline or a tweet, the primary driver for PR is cemented in research.  This multi-pronged, data-driven approach has driven awareness of OpenMarket’s Mobile Engagement Platform across several vertical markets including marketing/CX, travel and hospitality, finance and retail, adding a viral element to each campaign that continues to drive tier-1 media attention for weeks and months to come.

Results for OpenMarket

Since partnering with Barokas PR, OpenMarket has experienced an average of 25 pieces of coverage per quarter. Over the last year, 60% of that coverage was obtained through the development of data rich surveys and visual infographics.

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