Case Study

Summary of our work:

Barokas Communications and NRC Health partnered in July 2018 to generate buzz for the company’s first-ever Consumer Loyalty Awards launching in August, the first and only loyalty-based hospital rankings in the U.S. The awards recognized the top 100 healthcare facilities with extraordinary consumer loyalty, according to a survey of more than 300,000 U.S. consumers. The Barokas team developed supporting launch materials and coordinated interviews with target press to ensure strong campaign results.

Learn more

Strategy for Success:

To successfully launch NRC Health’s first-ever Consumer Loyalty Awards, Barokas initially pursued an exclusive strategy targeting the Associated Press. When the intended reporter let the team know she’d be out on vacation for several weeks, they quickly switched gears and employed a new strategy targeting top-tier business and healthcare trade press, as well as regional press in markets where winning customer organizations were based. This approach allowed Barokas to establish relationships with key trade reporters and publications and has helped secure coverage around company and partner news since that first announcement. 

Results:

To successfully launch NRC Health’s first-ever Consumer Loyalty Awards, Barokas initially pursued an exclusive strategy targeting the Associated Press. When the intended reporter let the team know she’d be out on vacation for several weeks, they quickly switched gears and employed a new strategy targeting top-tier business and healthcare trade press, as well as regional press in markets where winning customer organizations were based. This approach allowed Barokas to establish relationships with key trade reporters and publications and has helped secure coverage around company and partner news since that first announcement. 

 

See other case studies