Case Study

Summary of our work:

ICEYE provides access to timely and reliable radar satellite imaging. Our dedicated space industry experts built a robust media relations strategy to ensure the client obtained worldwide coverage for a major launch, and its ongoing innovation.

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Strategy for Success:

Leveraging ICEYE’s fundraising as a means to establish relationships with aerospace reporters in the U.S., Barokas Communications helped drive coverage around ICEYE’s first SAR satellite launch in January 2018. In addition to company news, Barokas Communications developed creative media campaigns utilizing images acquired from ICEYE’s satellite. The campaigns showcase compelling use cases across a variety of different industries.

Results:

At launch, Barokas Communications secured top-tier business and technology press coverage, including Bloomberg Business, BBC, Fast Company and The New York Times. Following the launch, we have continued to drive a steady cadence of coverage in local Finnish and industry press. In the US, we quickly developed a strong network of press relationships for ICEYE through exclusive ICEYE feature stories. These relationships continue to drive a healthy pipeline of coverage for ICEYE today.

 

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