Case Study

Summary of our work:

To support Ibotta’s $100M cash-back milestone, Barokas leveraged the app’s shopper data to earn local, consumer and business coverage that showcases Ibotta’s mission of rewarding consumers for making everyday purchases.

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Strategy for Success:

We worked with the Ibottalytics team to pull shopper-specific data, including stats on the best and worst days to buy certain items such as beer, wine, produce, etc. We packaged up the content and graphics into a multimedia news announcement and placed an exclusive with Forbes.

Results:

The strength and staying power of Ibotta’s ‘best days to buy’ data allowed Barokas to secure over 40 print and broadcast stories in key local, consumer and top-tier outlets for over a year.

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