Case Study

Summary of our work:

To support Ibotta’s $100M cash-back milestone, Barokas leveraged the app’s shopper data to earn local, consumer and business coverage that showcases Ibotta’s mission of rewarding consumers for making everyday purchases.

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Strategy for Success:

We worked with the Ibottalytics team to pull shopper-specific data, including stats on the best and worst days to buy certain items such as beer, wine, produce, etc. We packaged up the content and graphics into a multimedia news announcement and placed an exclusive with Forbes.


The strength and staying power of Ibotta’s ‘best days to buy’ data allowed Barokas to secure over 40 print and broadcast stories in key local, consumer and top-tier outlets for over a year.

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