Case Study

Summary of our work:

Barokas Communications was brought on by HarperDB to announce the company and establish awareness among IT thought leaders for their IoT database solution. Barokas Communications developed press materials and arranged interviews with key media to generate buzz and ensure a successful launch. The initial scope included messaging, media relations, and contributed writing.

Learn more

Strategy for Success:

Barokas Communications focused on launching the HarperDB solution, securing brand awareness and enlightening the industry of product differentiators. Throughout the launch, we focused on securing a mix of feature articles, coupled with ongoing thought leadership and rapid response pitching offering the CEO as a resource for trending stories. Our approach included building on existing relationships with top tier enterprise reporters and publications to establish strong, go-to partnerships for announcements and company/product updates.

Results:

Barokas feature coverage in top tier publications including Forbes, ZDNet, SiliconANGLE, and Database Trends and Applications. We also secured an ongoing thought leadership column in TechTarget IoT Agenda to reaffirm the CEO’s role as an expert in the IoT database and analytics space.

See other case studies