Case Study

Summary of our work:

To open its Denver studio, national lifestyle brand Flywheel turned to Barokas Communications to raise awareness across Colorado and showcase its new class offerings to elevate it in a crowded fitness market.

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Strategy for Success:

Barokas built buzz of the studio opening with a multi-phased media and influencer approach that included exclusive classes for reporters and influencers ahead of launch. The Fly with Media events would allow for more intimate classes with Flywheel instructors to answer questions and highlight the new offerings in the Denver studio.


More than 20 influencers took part in the Fly with Media events and launch happy hour, sharing the experience with their social followers. In addition, Barokas secured 15 pieces of coverage ahead of launch, including 303 Magazine, 5280 Magazine, 9News, Denver Business Journal, and a grand opening feature with the Denver FOX affiliate.

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