Case Study

Summary of our work:

DomainTools relies on our depth of knowledge in cybersecurity and technology to deliver a broad scope of work that includes media relations, content development and analyst relations.

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Strategy for Success:

DomainTool’s expertise and data is the primary driver behind the company’s communications program, whether it’s a media pitch, press release, infographic or a report. This approach has driven awareness of DomainTools across several vertical markets including security trade media, travel and hospitality, finance and retail. We rely on compelling data to add a viral element to each campaign and drive tier-1 media attention on a consistent basis.

Results:

Barokas drives an average of 40 articles a quarter for DomainTools, positioning the company as a leader in helping security analysts turn threat data into threat intelligence.

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