Summary of our work:
CanPay partnered with Barokas to introduce a safe, secure, and convenient alternative to cash payments for cannabis customers and retail/dispensary access points
As the burgeoning cannabis industry continues to evolve, Barokas has become experts in state regulations as we manage CanPay’s state by state market launches and national media strategy. Our approach includes relationship building with select top tier business publications with a strong interest in cannabis, cannabis and financial-specific industry trade publications, and local media outlets that speak directly to potential customers. Barokas has also coordinated multiple media tours which has further entrenched the brand in local markets.