Case Study

Summary of our work:

CanPay partnered with Barokas to introduce a safe, secure, and convenient alternative to cash payments for cannabis customers and retail/dispensary access points

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Strategy for Success:

As the burgeoning cannabis industry continues to evolve, Barokas has become experts in state regulations as we manage CanPay’s state by state market launches and national media strategy. Our approach includes relationship building with select top tier business publications with a strong interest in cannabis, cannabis and financial-specific industry trade publications, and local media outlets that speak directly to potential customers. Barokas has also coordinated multiple media tours which has further entrenched the brand in local markets.

 

Results:

To date, we have driven widespread coverage across national and local print, online and broadcast outlets. CanPay reports a 3x increase in the number of customers using their app, and continues to see multiple inbound requests from retail shops and dispensaries interested in using CanPay.

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