Case Study


CanPay partnered with Barokas PR to introduce a safe, secure, and convenient alternative to cash payments for cannabis customers and retail/dispensary access points in California, Colorado, Oregon and Washington.

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Strategy for Success

Barokas PR manages CanPay’s market launches and national media strategy. Our approach includes relationship building with select top tier business publications with a strong interest in cannabis, cannabis and financial-specific industry trade publications, and local media outlets that speak directly to potential customers.

Results for CanPay

To date, the Barokas PR team has driven widespread coverage across national and local print, online and broadcast outlets. CanPay reports a 3x increase in the number of customers using their app, and continues to see multiple inbound requests from retail shops and dispensaries interested in CanPay.

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