Case Study

Summary of our work:

Creator of the Merchandise Agency™ model, BDA helps iconic brands tap into the power of branded merchandise as a legitimate and viable ad medium. With the goal of elevating the company’s merchandise advertising story, BDA engaged Barokas Communications to develop content strategy and materials for the company’s sales and marketing teams.

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Strategy for Success:

Testimonials are the most meaningful form of validation, and BDA keeps an impressive track record of happy customers. So, Barokas Communications wanted BDA’s case studies front and center in its new thought leadership content. With this focus, our team developed an approach showcasing some of BDA’s most compelling customer successes to reinforce the concept of merchandise as a potent advertising channel. In addition to leveraging customer stories, Barokas Communications supported the narrative with industry research that underscored the ROI and impact branded merchandise can deliver.


Barokas Communications created an engaging and data-driven whitepaper featuring BDA customers including the NFL, MLB, The Home Depot, Kellogg’s and others. This content provided the BDA marketing and sales teams with an evergreen asset to support lead generation, thought leadership and industry education. Further, it equipped BDA with a unique, informative resource to bolster the company’s content across its website, social media channels, email campaigns and other outlets.

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