Case Study


Based on our work with Airbiquity, Barokas PR has earned a reputation as one of the only PR agencies specializing in the connected car industry.  Since the inception of our partnership, we’ve secured countless tier-1 business press and automotive trade stories, elevating Airbiquity to become a global leader in connected vehicle services in over 60 countries.

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Strategy for Success

By offering up its expert voice to beat reporters when the connected car industry was still in its infancy, Barokas PR solidified Airbiquity’s position as a knowledgeable, future-thinking resource for tier-1 media. Harnessing timely themes like IoT and the entry of Apple and Google into the automotive and autonomous vehicle industries, has enabled us to successfully keep Airbiquity’s brand top of mind in the ever-evolving automotive technology conversation.

Results for Airbiquity

Since partnering with Barokas PR, these trusted media relationships have paid off in spades, resulting in coverage in both automotive technology trade and business press, including New York Times, Detroit Free Press, Forbes and Automotive News. Our vigilant work has resulted in a 260 percent lift in coverage, with approximately 25 pieces per quarter, and a total of 300+ features since the start of our relationship. Today, Airbiquity is known as the “poster child” for the connected car industry.

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