Case Study

Summary of our work:

Based on our work with Airbiquity, Barokas Communications has earned a reputation as one of the only PR agencies specializing in the connected car industry. Since the inception of our partnership, we’ve secured countless tier-1 business press and automotive trade stories, elevating Airbiquity to become a global leader in connected vehicle services in over 60 countries.

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Strategy for Success:

By offering up its expert voice to reporters when the connected car industry was still in its infancy, Barokas solidified Airbiquity’s position as a knowledgeable, future-thinking resource for tier-1 media. By harnessing timely themes like IoT and the entry of Apple and Google into the automotive and autonomous vehicle industries, we’ve successfully kept Airbiquity’s brand top of mind in the ever-evolving automotive technology conversation.

Results:

Since partnering with Barokas, our trusted media relationships have resulted in coverage in both automotive technology trade and business press, including New York Times, Detroit Free Press, Forbes, Entrepreneur and Automotive News. Our work has resulted in over 30 articles per quarter, and nearly 500 pieces of coverage since the start of our relationship. Today, Airbiquity is known as a key leader in the connected car industry.

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