We’re not like them—the PR folks who have let you down or those you’ve heard horror stories about. We don’t bait-and-switch, take credit for things we didn’t do, mislead you about our work, or ask you to hand us news in order for us to make news. We don’t spend time promoting our agency, applying for awards, or entering PR beauty pageants. We rely on great work and an excellent reputation as our only form of promotion. In short, we’re not the ones giving the PR industry a bad rap.