Core Values

Obey the Bulldog

Like our company mascot, the English Bulldog, we tackle any situation with strength, tenacity, authenticity and a lot of heart. You’ll find these traits at the center of our company values.

Forge Relationships

We build personal connections that stand the test of time.

Ignite Community

We ignite community between our team, clients, partners and the areas in which we live.

Embrace Opportunity

We see potential and take risks. We carve our own path and are not defined by limits and boundaries.

Develop Talent

We see team members as individuals first. We tap our strengths and grow meaningful careers.

Harness Grit

We believe in hard work and the power of perseverance. We check our egos at the door and pull our own weight.

Culture of Caring

Our many years of success is no mistake; we are as committed to client experience as we are to the growth, development, and well-being of our staff. These are just some of the perks and benefits our team receives.

Leadership & Professional Development

Barokas PR provides a yearly stipend and 2 paid days off for professional development. We also sponsor 3-4 agency-wide leadership development workshops each year.

Work from Home Fridays

Barokas PR lets employees skip the commute and work from home EVERY Friday.

Birthday Day Off

We celebrate you by providing a paid day off to focus on the things you love most.

Volunteer Day Off

We believe in the many benefits of building community. We offer a paid day off to volunteer for a cause you care about.

Fully Stocked Kitchen

Barokas PR office kitchens are filled weekly with coffee/tea, healthy snacks and a little junk food to satisfy those afternoon cravings.

Pet Friendly Offices

We paws-itively love our pets! Furry (and sometimes feathered) friends are a staple at Barokas PR. Just ask Mack, our Chief Mascot.

Summer Fun Day

Fun is never far away. Each summer, our team takes a day to kick back and relax outside of the office.

Annual Winter Retreat

Our annual All-Hands retreat provides time for strategy, planning and some good old fashioned fun with colleagues.

Office Swap

Team members are empowered to work from any of our offices, without it counting against paid time off. We encourage our staff to explore the multiple cities which we call home.

Paid Time Off

Barokas PR offers a generous time off program, which includes remote work between Christmas Eve and New Year’s Day so team members can spend extra time with family and friends.

Comprehensive Medical Plan

Barokas PR provides medical, dental and vision benefits for full-time employees. We review our plan each year to ensure we provide a high-quality plan at an affordable cost.

Paid Parental Leave

Barokas PR offers FMLA compliant maternity and paternity leave, including 12-weeks paid maternity leave and 4 weeks paid paternity leave.

Company Matched Simple IRA

We believe in saving now to spend later. Barokas PR matches dollar for dollar up to 3% of your salary.

Supplemented Transportation Pass

Barokas PR supplements bus and train passes to provide team members with daily flexibility in choosing how to commute to work.

Wellness Program

Our corporate wellness program, Thrive, brings overall wellness into daily routines and supports employees in reaching their health goals.

Corporate Social Responsibility

Barokas PR is driven by a core philosophy of building community, and we are strong believers in supporting social and environmental progress in the places we are lucky to call home.

In the spirit of giving…

Each year, we support a handful of 501 (c)(3) organizations that align with our values via creative PR programs. We also plan quarterly volunteer events, offer Volunteer Day benefits, and promote a supportive environment for our employees to give back. In addition to our own CSR initiatives, we discover our clients’ non-profit passions and reinforce our partnership by volunteering with them.

Here is a snapshot of the organizations we have supported over the years.

  • Volunteering with Habitat for Humanity

Meet Our Crew

One of the many reasons our clients engage with Barokas PR is because of the depth of our team and the relationships we forge.

Meet Howie >
Howie Barokas

Bios are always written in the 3rd person, but it feels unnatural so I’m not going to. Actually I’d much prefer to talk about you, but since you’re here and I’m not, I’ll give you the highlights. I caught the PR bug while working on the morning show at KISW-FM, Seattle’s Best Rock. For nine years I was contacted by PR people wanting to bring free shit to the station in exchange for a shout-out; which we did. This was before strong laws that punished plugola. From radio I jumped into the PR game, and here I am 20 years later (I’m writing this in 2013 if you’re doing the math. And for the curious I was born in 1965). I worked at a big agency; loved the work, hated the politics and bureaucracy. I thought “Wouldn’t it be awesome if there was a PR agency where the work was challenging but there was no BS?” I couldn’t find one, so I started BPR in 1998. I’ve never won an award. Never applied for one. I love my team, our clients, my Harley, Led Zeppelin, The Notorious B.I.G. and the Dave Matthews Band. Oh and a little known fact, my mom calls me Howhow.

Meet Karli >
Karli Barokas

Hi everyone, I’m Karli, the CEO at Barokas PR. I honed my PR skills working on B2B and enterprise tech clients for many years before transitioning my role over to the operations side of the house. On a typical day, you can find me in talks with potential recruits, networking with prospective clients, diving into agency finances and budgeting, or working on ways to elevate our agency’s brand. I do a little bit of everything to keep us rockin’ and rollin’! More about me: I’m an adventurer at heart. I love exploring the Pacific Northwest and my hometown of Seattle, and jump at any opportunity to experience the best of what our second home of Denver has to offer. In my spare time, you can find me swimming, biking, running, weightlifting, or hanging out with the fam, which includes two of the best English bulldogs around.

Meet Johanna >
Johanna Erickson

Hi, I am Johanna, President at Barokas PR. I have been working in communications for brands of all sizes for over 20 years and opened the agency’s doors in Colorado nearly six years ago. In that time, we have worked with great client partners and built an incredibly talented team. In my role, you will see me meeting with clients, speaking at events, brainstorming with our team and making my way to spend time with our Seattle team and clients on a regular basis. When I am not working you will find me in my other role as an unpaid Uber driver carting my three very active kids all over the city! I am an east coaster at heart, growing up in Boston, masquerading as a Colorado native.

Meet Jen >
Jen Roane
Vice President

Jen Roane has worked as a communications professional for more than 20 years on the East Coast, Mid-Coast and West Coast. She has worked with public and private companies, including early-stage innovation and worldwide leaders developed from both agency and client-side settings. She has led communications for brands like Citrix, General Motors, Mapquest, and Polaroid to smaller brands in cyber security, healthcare, technology, and retail. Jen has a solid track record of growing businesses, driving teams and thinking strategically while achieving desired results. She has a passion for learning about new businesses and then telling their stories in the most appropriate channels. Jen’s guiding principal is “embrace the uncomfortable.” Progress happens when we are challenged, when we are uncomfortable.

Meet Jason >
Jason Michael
Vice President

Jason exchanged the glamorous life of sports journalism for the even sexier life of public relations, and has since spent the last decade working with his teams to harness the power of communication. A firm believer that a creative writer can succeed in any walk of life, Jason’s experience runs the gamut of FORTUNE 100 companies at global PR firms to mom-and-pop startups at even smaller boutique agencies. Jason is passionate about building relationships with clients, media and the PR teams that connect the two. He is a diehard St. Louis and Mizzou sports fan, an unapologetic movie nerd, and thinks the most endearing trait a person can possess is knowing they aren’t the most important person in the world, but they have it in them to make someone else feel that way.

Meet Morgan >
Morgan Bradley
Vice President

Throughout my career, I have launched companies, created new categories, redefined media relations strategies, and helped countless businesses establish messaging and product strategies to accelerate growth.  I love working with executives with infectious passion for their business and industry — it makes crafting a story so much more fun. Over the last several years, I’ve worked with companies across industries including fintech, consumer tech and consumer lifestyle securing stories in Forbes, NYT, Refinery29, and on Ellen. I’ve also had the privilege of working with our team to introduce the agency’s influencer relations program. When I’m not at Barokas, I enjoy mentoring startups through Techstars and spending time with my family hiking, skiing, or relaxing on Hood Canal.

Meet Ashley >
Ashley Allman
Director of Content

I’ve been working in print and digital media and PR for the last 15 years, with a heavy focus on ghostwriting, technical writing and content support. I love helping clients share their expertise, values, opinions and perspectives with the world, and making sure their voices are heard in conversations that matter most to their business. I have worked with clients across a range of industries and practices, including video games, legal technology, cybersecurity, data privacy, digital forensics and information governance, and am always eager to dive headfirst into new areas. My writing has appeared in outlets across the U.S., UK and APAC, including BloombergNetwork ComputingeWeekInc., National Law JournalCorporate CounselComputer Business ReviewEthical BoardroomSC Magazine and various technical journals. I’m happiest when I’m reading a great novel, practicing yoga, watching my kids play baseball, boating and hitting the slopes with my awesome family.

From Seattle to Denver, we have a team of talented individuals committed to keeping the BS out of PR.

Meet the whole team

On Instagram @barokaspr