Core Values

Obey the Bulldog

Like our company mascot, the English Bulldog, we tackle any situation with strength, tenacity, authenticity and a lot of heart. You’ll find these traits at the center of our company values.

Forge Relationships

We build personal connections that stand the test of time.

Ignite Community

We ignite community between our team, clients, partners and the areas in which we live.

Embrace Opportunity

We see potential and take risks. We carve our own path and are not defined by limits and boundaries.

Develop Talent

We see team members as individuals first. We tap our strengths and grow meaningful careers.

Harness Grit

We believe in hard work and the power of perseverance. We check our egos at the door and pull our own weight.

Culture of Caring

Our many years of success is no mistake; we are as committed to client experience as we are to the growth, development, and well-being of our staff. These are just some of the perks and benefits our team receives.

Leadership & Professional Development

Barokas PR provides a yearly stipend and 2 paid days off for professional development. We also sponsor 3-4 agency-wide leadership development workshops each year.

Work from Home Fridays

Barokas PR lets employees skip the commute and work from home EVERY Friday.

Birthday Day Off

We celebrate you by providing a paid day off to focus on the things you love most.

Volunteer Day Off

We believe in the many benefits of building community. We offer a paid day off to volunteer for a cause you care about.

Fully Stocked Kitchen

Barokas PR office kitchens are filled weekly with coffee/tea, healthy snacks and a little junk food to satisfy those afternoon cravings.

Pet Friendly Offices

We paws-itively love our pets! Furry (and sometimes feathered) friends are a staple at Barokas PR. Just ask Mack, our Chief Mascot.

Summer Fun Day

Fun is never far away. Each summer, our team takes a day to kick back and relax outside of the office.

Annual Winter Retreat

Our annual All-Hands retreat provides time for strategy, planning and some good old fashioned fun with colleagues.

Office Swap

Team members are empowered to work from any of our offices, without it counting against paid time off. We encourage our staff to explore the multiple cities which we call home.

Paid Time Off

Barokas PR offers a generous time off program, which includes remote work between Christmas Eve and New Year’s Day so team members can spend extra time with family and friends.

Comprehensive Medical Plan

Barokas PR provides medical, dental and vision benefits for full-time employees. We review our plan each year to ensure we provide a high-quality plan at an affordable cost.

Paid Parental Leave

Barokas PR offers FMLA compliant maternity and paternity leave, including 4-weeks paid maternity leave and 2 weeks paid paternity leave.

Company Matched Simple IRA

We believe in saving now to spend later. Barokas PR matches dollar for dollar up to 3% of your salary.

Supplemented Transportation Pass

Barokas PR supplements bus and train passes to provide team members with daily flexibility in choosing how to commute to work.

Wellness Program

Our corporate wellness program, Thrive, brings overall wellness into daily routines and supports employees in reaching their health goals.

Corporate Social Responsibility

Barokas PR is driven by a core philosophy of building community, and we are strong believers in supporting social and environmental progress in the places we are lucky to call home.

In the spirit of giving…

Each year, we support a handful of 501 (c)(3) organizations that align with our values via creative PR programs. We also plan quarterly volunteer events, offer Volunteer Day benefits, and promote a supportive environment for our employees to give back. In addition to our own CSR initiatives, we discover our clients’ non-profit passions and reinforce our partnership by volunteering with them.

Here is a snapshot of the organizations we have supported over the years.

  • Volunteering with Habitat for Humanity

Meet Our Crew

One of the many reasons our clients engage with Barokas PR is because of the depth of our team and the relationships we forge.

Meet Howie >
Howie Barokas
Founder & CEO

Bios are always written in the 3rd person, but it feels unnatural so I’m not going to. Actually I’d much prefer to talk about you, but since you’re here and I’m not, I’ll give you the highlights. I caught the PR bug while working on the morning show at KISW-FM, Seattle’s Best Rock. For nine years I was contacted by PR people wanting to bring free shit to the station in exchange for a shout-out; which we did. This was before strong laws that punished plugola. From radio I jumped into the PR game, and here I am 20 years later (I’m writing this in 2013 if you’re doing the math. And for the curious I was born in 1965). I worked at a big agency; loved the work, hated the politics and bureaucracy. I thought “Wouldn’t it be awesome if there was a PR agency where the work was challenging but there was no BS?” I couldn’t find one, so I started BPR in 1998. I’ve never won an award. Never applied for one. I love my team, our clients, my Harley, Led Zeppelin, The Notorious B.I.G. and the Dave Matthews Band. Oh and a little known fact, my mom calls me Howhow.

Meet Karli >
Karli Overmier
Chief Operating Officer

Hi everyone, I’m Karli, the COO at Barokas PR. I honed my PR skills working on B2B and enterprise tech clients for many years before transitioning my role over to the operations side of the house. On a typical day, you can find me in talks with potential recruits, networking with prospective clients, diving into agency finances and budgeting, or working on ways to elevate our agency’s brand. I do a little bit of everything to keep us rockin’ and rollin’! More about me: I’m an adventurer at heart. I love exploring the Pacific Northwest and my hometown of Seattle, and jump at any opportunity to experience the best of what our second homes – Denver and Detroit – have to offer. In my spare time, you can find me swimming, biking, running, weightlifting, or hanging out with the fam, which includes two of the best English bulldogs around.

Meet Johanna >
Johanna Erickson
Managing Director

Johanna has been working in public relations for over 15 years. She has a passion for both consumer products and technology innovators. She is a media junkie who thrives on introducing products, companies, people and ideas to the market. Johanna has delivered top tier media results for her clients in outlets including AllThingsD, Good Housekeeping, Real Simple, The Economist, The New York Times and The Wall Street Journal. Client highlights include: Bona, Celestial Seasonings, Daily Makeover, Evolv, Jabber, MapQuest and Xerox.

Meet Jen >
Jen Roane
Vice President

Jen Roane has worked as a communications professional for more than 20 years on the East Coast, Mid-Coast and West Coast. She has worked with public and private companies, including early-stage innovation and worldwide leaders developed from both agency and client-side settings. She has led communications for brands like Citrix, General Motors, Mapquest, and Polaroid to smaller brands in cyber security, healthcare, technology, and retail. Jen has a solid track record of growing businesses, driving teams and thinking strategically while achieving desired results. She has a passion for learning about new businesses and then telling their stories in the most appropriate channels. Jen’s guiding principal is “embrace the uncomfortable.” Progress happens when we are challenged, when we are uncomfortable.

Meet Jason >
Jason Michael
Vice President

Jason exchanged the glamorous life of sports journalism for the even sexier life of public relations, and has since spent the last decade working with his teams to harness the power of communication. A firm believer that a creative writer can succeed in any walk of life, Jason’s experience runs the gamut of FORTUNE 100 companies at global PR firms to mom-and-pop startups at even smaller boutique agencies. Jason is passionate about building relationships with clients, media and the PR teams that connect the two. He is a diehard St. Louis and Mizzou sports fan, an unapologetic movie nerd, and thinks the most endearing trait a person can possess is knowing they aren’t the most important person in the world, but they have it in them to make someone else feel that way.

Meet Morgan >
Morgan Bradley
Account Director

I started my career at Barokas PR as the office manager and have worked in nearly every role on my way to Account Director. This experience has provided me a 360-degree perspective on how to take a project from initial concept, to strategy and through execution. Many people ask me who is my favorite client, or what is the best project I have worked on, but it’s like asking me to pick a favorite child. I will say, I love working with executives with infectious passion for their business and industry—it makes crafting a story so much more fun. Over the last several years, I’ve worked with companies in many industries including Fintech, consumer tech and consumer lifestyle. When I’m not at Barokas PR, I like to spend my time with my family hiking, skiing, or relaxing on Hood Canal.

Meet Kristin >
Kristin Sandberg
Account Director

After graduating from the University of Washington (go dawgs!), I packed my life – and cat – into a moving truck and made my way to San Francisco where I cut my teeth in technology driven PR, both in-house and agency. Immediately immersing myself in the local tech scene, I became enamored with verticals spanning advertising technology, marketing automation, mobile/wireless, security, IoT/smart cities and big data. Soon thereafter I was brought on as the first PR person at LiveRail, a video monetization platform for publishers, which was later acquired by Facebook. My scrappy yet creative approach to storytelling has landed top tier coverage for clients in multiple industries, from emerging tech companies including BoldIQ and Amplero to well established brands like Intel. When not spinning stories for startups, you’ll find me sipping cider and foraging all that the PNW has to offer – from Dungeness crab to chanterelles, running, and spending time outdoors with my husband Daniel and our beloved black lab, Hank.

Meet Frances >
Frances Bigley
Managing Director – New Business Development

When I was in second grade, my mom saved a bunch of short stories I wrote as a kid. Since then, I’ve kept them tucked away in a folder along with all of my old report cards – the ones where I got A’s in English and C’s in math. Point being, I’ve always loved writing and story-telling – PR is my passion, and as a grown-up I’m fortunate to be working in a field I enjoy. The truly fascinating part of PR is how much it has evolved over the past few years and how differently people consume information today. Our role as communicators in a digital world requires more than just good writing. It takes investing in client relationships on a much deeper and personal level, understanding their audience as well (if not better) than they do, finding diamonds in the rough for authentic storytelling, and being a star quarterback that puts points on the board and helps them win the game. Every time. My role in new business development is to make winning the game possible by meeting with you and recommending an approach to PR and strategies that will get you noticed. If you need help launching out of stealth, posturing your company for acquisition or IPO, or reinvigorating your beloved established brand, I’m your gal and Barokas PR is your agency.

Meet Rachel >
Rachel Fukaya
Director of Detroit Office

A decade ago, I fell into PR via Craigslist. For the record, I do not endorse using Craigslist to find a job. I had just come back from backpacking Europe, I was broke, I would have taken any job that paid a college-degree salary. While my path into the world of tech PR wasn’t a glamorous one, I was lucky enough to stumble into an industry that fuels my interests and strengths in ways I never thought possible. Telling stories about the people and products revolutionizing our world, working with the brightest minds across the globe, and developing relationships with clients that have turned into some of my closest friendships are all reasons I’ve nurtured a passion for PR. What else inspires me? I’m usually on a plane, train or automobile traveling to hike mountains, read by the sea or experience local cuisines.

From Seattle to Denver to Detroit, we have a team of talented individuals committed to keeping the BS out of PR.

Meet the whole team

On Instagram @barokaspr