Having the biggest digital Rolodex is nice but it doesn’t mean what it used to.
We’re fiercely competitive. We are tenacious, smart, storytellers in an intellectually demanding profession. We zig when others zag. We have a voracious appetite for emerging technology and the way it impacts all facets of life.
While we spend most of our day talking about the future, we embrace an old-school approach to relationships. Our business is not transactional; we’re in it through the good times and the challenging times with our clients. It’s for this reason we cringe if we’re referred to as a vendor – save that noun for the folks who deliver water to your office. We genuinely form lasting partnerships with the people whose technologies we represent.
We love our hometown of Seattle, and the regions that have become our second homes – the Rocky Mountains and the Bay Area. Great people, great cultures and amazing technology. From our offices in Seattle and Denver, we serve clients across the country, and around the globe. Our clients find value in leveraging our strong networks in each region, and like that we bring a fresh perspective and different thinking to the equation.
One of the many reasons our clients tell us they stay with Barokas PR for so long is because of the folks who coach the team and remain deeply involved in all aspects of our business and yours. The Barokas PR leadership team is comprised of great minds that come from diverse backgrounds, including media, brand management, and in-house and agency PR.
Howie Barokas - Founder & CEO
Bios are always written in the 3rd person, but it feels unnatural so I'm not going to. Actually I'd much prefer to talk about you, but since you're here and I'm not, I'll give you the highlights. I caught the PR bug while working on the morning show at KISW-FM, Seattle's Best Rock. For nine years I was contacted by PR people wanting to bring free shit to the station in exchange for a shout-out; which we did. This was before strong laws that punished plugola. From radio I jumped into the PR game, and here I am 20 years later (I'm writing this in 2013 if you're doing the math. And for the curious I was born in 1965). I worked at a big agency; loved the work, hated the politics and bureaucracy. I thought "Wouldn't it be awesome if there was a PR agency where the work was challenging but there was no BS?" I couldn't find one, so I started BPR in 1998. I've never won an award. Never applied for one. I love my team, our clients, my Harley, Led Zeppelin, The Notorious B.I.G. and the Dave Matthews Band. Oh and a little known fact, my mom calls me Howhow.
Johanna Erickson - Managing DirectorJohanna has been working in public relations for over 15 years. She has a passion for both consumer products and technology innovators. She is a media junkie who thrives on introducing products, companies, people and ideas to the market. Johanna has delivered top tier media results for her clients in outlets including AllThingsD, Good Housekeeping, Real Simple, The Economist, The New York Times and The Wall Street Journal. Client highlights include: Bona, Celestial Seasonings, Daily Makeover, Evolv, Jabber, MapQuest and Xerox.
Karli Overmier - Chief Operating OfficerHi everyone, I’m Karli, the COO at Barokas PR. I honed my PR skills working on B2B and enterprise tech clients for many years before transitioning my role over to the operations side of the house. On a typical day, you can find me in talks with potential recruits, networking with prospective clients, diving into agency finances and budgeting, or working on ways to elevate our agency’s brand. I do a little bit of everything to keep us rockin’ and rollin’! More about me: I’m an adventurer at heart. I love exploring the Pacific Northwest and my hometown of Seattle, and jump at any opportunity to experience the best of what our second homes – Denver and Detroit – have to offer. In my spare time, you can find me swimming, biking, running, weightlifting, or hanging out with the fam, which includes two of the best English bulldogs around.
Frances Bigley - Managing Director – New Business DevelopmentWhen I was in second grade, my mom saved a bunch of short stories I wrote as a kid. Since then, I’ve kept them tucked away in a folder along with all of my old report cards – the ones where I got A’s in English and C’s in math. Point being, I’ve always loved writing and story-telling – PR is my passion, and as a grown-up I’m fortunate to be working in a field I enjoy. The truly fascinating part of PR is how much it has evolved over the past few years and how differently people consume information today. Our role as communicators in a digital world requires more than just good writing. It takes investing in client relationships on a much deeper and personal level, understanding their audience as well (if not better) than they do, finding diamonds in the rough for authentic storytelling, and being a star quarterback that puts points on the board and helps them win the game. Every time. My role in new business development is to make winning the game possible by meeting with you and recommending an approach to PR and strategies that will get you noticed. If you need help launching out of stealth, posturing your company for acquisition or IPO, or reinvigorating your beloved established brand, I’m your gal and Barokas PR is your agency.
Jason Michael - Vice President
Jason exchanged the glamorous life of sports journalism for the even sexier life of public relations, and has since spent the last decade working with his teams to harness the power of communication. A firm believer that a creative writer can succeed in any walk of life, Jason’s experience runs the gamut of FORTUNE 100 companies at global PR firms to mom-and-pop startups at even smaller boutique agencies. Jason is passionate about building relationships with clients, media and the PR teams that connect the two. He is a diehard St. Louis and Mizzou sports fan, an unapologetic movie nerd, and thinks the most endearing trait a person can possess is knowing they aren’t the most important person in the world, but they have it in them to make someone else feel that way.
Jen Roane - Vice President
Jen Roane has worked as a communications professional for more than 20 years on the East Coast, Mid-Coast and West Coast. She has worked with public and private companies, including early-stage innovation and worldwide leaders developed from both agency and client-side settings. She has led communications for brands like Citrix, General Motors, Mapquest, and Polaroid to smaller brands in cyber security, healthcare, technology, and retail. Jen has a solid track record of growing businesses, driving teams and thinking strategically while achieving desired results. She has a passion for learning about new businesses and then telling their stories in the most appropriate channels. Jen’s guiding principal is “embrace the uncomfortable.” Progress happens when we are challenged, when we are uncomfortable.