No BS Blog

Life After Ad Value Equivalency

August 17, 2017

Ad value equivalency, or AVE, is a slightly fictitious metric that has besieged PR pros for decades. AVE is based on the idea that PR and advertising accomplish the same thing and can be compared interchangeably – when as we know, the disciplines are incredibly different. Recently, the International Association for the Measurement and Evaluation [Read More]

An update on what’s happening in our Detroit office

August 17, 2017

Every day, something promising is announced in Detroit. Facebook and Grand Circus are partnering to develop the next superstars of coding, LinkedIn and Snap are opening offices downtown, Venture for America moved its accelerator to the City, new restaurants are popping up on every corner, and once abandoned buildings are opening their doors for the [Read More]

Ready, Set, Onboard

August 16, 2017

Onboarding new clients is the honeymoon period of the new relationship. Both parties are excited but still figuring out what’s to come. Starting off on the right foot and being on the same page is crucial to set the tone for the agency-client relationship. Having a process in place provides a strong foundation for your [Read More]

Data-Driven Storytelling – The PR Gift That Keeps on Giving

August 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. But they need compelling, digestible facts and figures to create a solid story concept that will resonate with their audiences. And while the benefits of data-driven storytelling [Read More]

Harnessing Grit Like the Boys in the Boat

August 4, 2017

If you are a frequent reader of the No BS Blog, you know that every so often we make a point to tear our eyes away from our computers, get out of the office together, and enjoy what our cities have to offer. If you can throw in a little competition – even better. Last [Read More]