June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010.
Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind. We were fortunate enough to get a few behind the scene tours as the property came to life to see just how incredible this hotel would be. From design elements which pay homage to the traditional lake house, to beautiful and creative street art adorning the walls, W Bellevue is something spectacular.
As we marched toward Opening Day, one thing was clear: our PR approach had to be as non-traditional as the hotel itself. While we still wanted to ensure we hit the local print, broadcast, and blogger networks, we identified an opportunity to create relationships with local influencers who would be integral in sharing the hotel elements with their thousands of followers. The result: 20 pieces of coverage including a CNBC travel article, and 60 social media posts which total nearly 1 million impressions!
The best part of it all? We’re just getting started! We still have a number of opportunities in the works including a larger national campaign that will be sure to drive additional placements and ultimately heads in beds (aka bookings) for W Bellevue.
If you haven’t had the chance to stop by and sit in a porch swing, or cozy up to one of the fireplaces, I highly encourage you make your way to W Bellevue. It’s the ultimate place to see and be seen while imbibing in the area’s best craft cocktails.