This past year, Barokas PR implemented a professional development program to allow employees to allocate time towards personal growth. As part of my own path, I decided to take an online course about communicating effectively with empowerment. As a PR practitioner, I wanted to build upon my existing skillset to more effectively communicate as a leader to both my internal team and to the client. Throughout the course, I learned a lot of helpful communication skills. The one that I found most interesting is that inclusive leaders are effective communicators. This is something that any employee, in any role, can implement today.
What is an inclusive leader you ask? Well thanks to my class, I can tell you. Being an inclusive leader means that you’re effectively using your communication skills to help others feel valued and heard. Research shows that inclusive leadership can drive productivity, loyalty and motivation within a company.
Here at Barokas PR, effective communication is a critical part of each team member’s role. No matter what your title, everyone is given the opportunity to lead, provide direction, and deliver feedback to others on the account team. While it would be nice if inclusive leadership was a natural trait, learning these skills often requires time and practice.
Here are the four key attributes behind inclusive leadership:
- Empowerment: You enable those reporting to you to develop and excel
- Accountability: Demonstrate confidence in those reporting to you by holding them responsible for performance they can control
- Courage: Put personal interests aside to achieve what needs to be done; act on convictions even when it requires personal risk taking.
- Humility: Admit mistakes. Accept and learn from criticism and differing points of view; see contributions of others to overcome limitations.
From AAE to CEO, everyone can use these inclusive leadership skills to become an effective communicator. Communication should be about empowering others and giving them the opportunity to feel valued. So next time there is a tough situation, it’s important to not think about what you will say, but to think about the timing or how you communicate a message in a situation to get the desired result.