No BS Blog

The Press Release: Dead or Alive?

May 30, 2017

From flirting to Presidential addresses, just about everything about the way we communicate has transformed. Gone are the days of love letters and fireside chats and it seems like 140 character announcements, video messages that automatically delete in 24 hours and status updates are here to stay. With companies taking an increasingly digital approach to [Read More]

Lions and Tigers and Barokas PR, Oh My! Hello Detroit.

May 23, 2017

  As we approach Barokas PR’s 19th anniversary, our family has some exciting news to share with you. Over the past year, we’ve met a ton of incredible people and explored several burgeoning tech markets across the country. The most exciting takeaway is that tech is thriving everywhere. You can be a tech entrepreneur, on [Read More]

Interviewing in the Age of Tinder

May 22, 2017

Preface: This post was written by someone who has never himself used Tinder. Additional points for background research? Technology has changed the way we view and experience the world, and perhaps equally as important, the way we interact with and learn about each other. Since the day Al Gore invented the internet (fact check), we’ve [Read More]

PR 101 – Prepare For Your Plans to Fail!

May 19, 2017

Ever think you’ve got a foolproof plan in place, with everything mapped out perfectly? You’ve dotted every ‘i’, crossed every ‘t’, and just when you think things are coming up roses, someone or something comes along and takes your pretty little plan and smashes it to smithereens. No? Well then you haven’t worked in PR [Read More]

Are You an Inclusive Leader?

May 17, 2017

This past year, Barokas PR implemented a professional development program to allow employees to allocate time towards personal growth. As part of my own path, I decided to take an online course about communicating effectively with empowerment. As a PR practitioner, I wanted to build upon my existing skillset to more effectively communicate as a [Read More]

How PR can help restore public trust in the media

May 5, 2017

According to a late 2016 Gallup poll, only 32% of respondents had a “great deal or fair amount of trust in the media.” This statistic is unsurprising at best, given the rise of “fake news” permeating today’s headlines and social media feeds. CNN’s Brian Stelter gave a heartfelt plea after the election on the importance [Read More]

The importance of (social) media monitoring

May 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. While the situations differ greatly, the resulting PR misfires have one thing in common: both companies underestimated the power of social media in creating an echo chamber of outrage, and offered up tone-deaf, highly out-of-touch responses that were inappropriate [Read More]

Hiring Tips from the NFL Draft

May 1, 2017

The NFL Draft – which concluded this weekend – is the ultimate hiring clinic, straight down to the sharp suits that we trick our future bosses into thinking we’ll wear to the office instead of that “Suns Out Guns Out” shirt we’ll actually wear very Friday. Every team combs through years of a player’s game [Read More]