No BS Blog

5 Common Social Media Mistakes and How to Avoid Them

March 22, 2017

Hate it or love it, all organizations need social media. Social media presence is a huge opportunity for companies and brands, whether they are B2B or B2C. If you’re anything like me, you think social media seems simple in theory, but the execution of a successful social program is not as straightforward as it may [Read More]

Tony Robbins: Yes, I Drank the Kool-Aid

March 16, 2017

After spending 3 hours listening to “I am not your guru” motivational speaker Tony Robbins, I now understand why so many people flock to his week-long seminars and why he’s a best-selling author. For me, personally, one of the biggest lessons I learned has to do with the law of familiarity – avoiding complacency. Always [Read More]

Barokas PR: Your Brand’s BFF

March 14, 2017

Recently, our W Bellevue account team had the opportunity to attend a brand immersion day to learn the ins and outs of the international hotel chain’s brand. We joined a room full of W talent (the brand’s term for staff) and discussed passion points, key messages, brand speak and target audiences while sipping coffee and [Read More]

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