No BS Blog

PR crises best practices, live from the Academy Awards

February 28, 2017

It’s no surprise that the dresses and drama of the Academy Awards draws in millions of viewers each year – myself included. And while this year’s Oscars were both emotional and entertaining, 3 hours and 40 minutes of (actually pretty good) programming were overshadowed by a major mistake in its last few moments. While you [Read More]

All You Need is Love…and PR

February 16, 2017

Valentine’s Day is a day filled with love, romance and…PR? Let me explain. While the average American is perusing OpenTable reservations or stocking up on ice cream for their date with Netflix, PR pros are spending their time brainstorming. How can we leverage this holiday for our clients? And, how do we position it in [Read More]

Access Granted — Now What?

February 15, 2017

  (Source: Wikimedia Commons) As many of you now know, Barokas PR came together for a company All-Hands meeting last month – more info on that in an earlier post by Karli. One speaker that resonated with me was Seth Levine, Managing Director at Foundry Group. Seth discussed the changing nature of PR and how [Read More]

Navigating The PR Mine Field in 2017

February 14, 2017

In a recent post from our dear friend Sam Whitmore, titled ‘Trump and You’, he shared insights from a slew of high-profile reporters, analysts and other business-minded folks on the increasingly politically charged media landscape, and the challenges it creates for us as communicators. In fact, in the first few paragraphs, he asks the rhetorical [Read More]

Cannabis Corner: 4 Things From Our Pot Pilgrimage To Denver

February 10, 2017

Welcome to Cannabis Corner, a weekly column on the “No BS” blog where we look at relevant stories, people, and products in the cannabis industry. Alright, you got me. The BPR “All-Hands” meeting this last week in Colorado wasn’t solely dedicated to cannabis market research – and you can read about how awesome our company [Read More]

Supporting Employee Activism: BPR in BBC

February 9, 2017

A while back, Constance, a Senior Account Executive in our Seattle office, asked the leadership team if she could to take some time off to fly to Washington DC to be a part of the Women’s March. Hardworking, thoughtful and determined, Constance is the type of individual who always stands up for her beliefs. Constance [Read More]

#1BarokasPR – Highlights of our Mile High Meetup

February 6, 2017

In late January, we held our Annual All Hands at our Denver office (insert screams of excitement from our Seattle team that had never been to Colorado!). In a day and age where virtual workplaces are more and more common, nothing can replace the relationships and deep bonds that are formed through some good old [Read More]

It might be Winter, but Silicon Alley is so hot right now

February 3, 2017

To kick off 2017, I was fortunate enough to spend some time meeting with entrepreneurs, journalists and old friends while exploring Brooklyn and New York City. Two of my favorite experiences from the week came from Techstars and NY Tech Alliance events. Barokas client, Techstars, the global ecosystem for startups, hosted a wildly successful demo [Read More]