No BS Blog

#Winning at Client Relations – Ingredients for Success

July 21, 2017

Arguably more difficult than landing that perfect company feature in a top-tier outlet is managing and maintaining positive client relations year-over-year. As your client’s company culture morphs, executives come and go or product roadmap shifts, your trusted PR team is along for the ride, adapting on-the-fly as the company evolves. Despite the inevitable changes that [Read More]

How to Build Social Media Savviness

July 10, 2017

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly (social media monitoring) and Marney (5 common social media mistakes). Now I’ll share my two-cents on how to further develop your social media savviness.   Steps to Mastering Social Media (Source: Flickr)   Create Meaningful Content The [Read More]

There’s More Than One ‘R’ in PR

June 19, 2017

As PR professionals, the art of media relations is our bread and butter. How does one find the perfect balance of ‘not too creepy,’ while still being personable and hitting our client’s key messages? It doesn’t sound like an easy thing to do because it it’s not. Today we’re diving into three ‘Rs’ for avoiding [Read More]

The Art of the Pitch – Musings from TechCrunch Disrupt

June 15, 2017

I had the opportunity to attend TechCrunch Disrupt in New York in mid-May. It was a whirlwind of meeting new companies, hanging with media, and getting to watch Pharrell perform with a new startup he’s supporting. It was a successful trip for sure. When Will and I arrived Monday morning, we didn’t really know what [Read More]

From Intern to AAE – Now What?

June 14, 2017

So you’ve made the jump from intern to your first full-time position in PR. Now what? Whether you have one internship or four, have been out of college for a year or have just graduated, your first entry level PR role will be sure to challenge you in ways you never anticipated – but that [Read More]

The Only Real ‘Bull’ In PR

June 5, 2017

Public relations may be my primary occupation, but I have a side job that may rival that passion–PR pro by day, bulldog sitter by night. While the two may seem very far removed, they’re actually quite a few parallels between them. For the purposes of this blog post, I’ll keep them short and sweet. Here [Read More]