No BS Blog

Planning a Press Conference or Wedding? Read On.

April 3, 2017

Last week, our client, Vertafore, and its user group, NetVU, hosted more than 2,500 customers at their annual customer conference, this year held in Nashville, Tenn. Guests were treated to three days of educational sessions, award galas, volunteer opportunities, and industry networking in Music City. As part of the event, the Barokas PR team planned [Read More]

Perfecting the Pitch: Lessons from Jimmy Fallon’s Newest Intern

March 27, 2017

Boring is clearly not a word in Jake Sirianni’s vocabulary – the Washington State University communication student made news headlines this week in his quest to become Jimmy Fallon’s next summer intern.   Instead of turning in a standard application and cover letter, Jake created a video of himself inspired by Daniel Radcliffe’s 2014 “Alphabet [Read More]

5 Common Social Media Mistakes and How to Avoid Them

March 22, 2017

Hate it or love it, all organizations need social media. Social media presence is a huge opportunity for companies and brands, whether they are B2B or B2C. If you’re anything like me, you think social media seems simple in theory, but the execution of a successful social program is not as straightforward as it may [Read More]

Tony Robbins: Yes, I Drank the Kool-Aid

March 16, 2017

After spending 3 hours listening to “I am not your guru” motivational speaker Tony Robbins, I now understand why so many people flock to his week-long seminars and why he’s a best-selling author. For me, personally, one of the biggest lessons I learned has to do with the law of familiarity – avoiding complacency. Always [Read More]

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