No BS Blog

An Olympic Sized Scandal: PR Lessons Learned

August 26, 2016

They say a party isn’t a party without a good old fashioned scandal and, in that sense, the 2016 Summer Olympics didn’t disappoint. There was Gabby Douglas who was skewered for not putting her hand to heart during the national anthem. Hope Solo who called the Swedish women’s soccer team ‘cowards’ after a disappointing loss. [Read More]

Mastering the Art of the Follow-Up Pitch

August 15, 2016

As a PR professional, getting the media’s attention is your number one goal. In order to do this, you have to carefully construct a meaningful pitch that is newsworthy and attention grabbing, something that will stand out in the inbox of a reporter with 1,500 unread emails. The reality of the matter is that you [Read More]

It Doesn’t Take News to Make News

August 3, 2016

A statement we stand behind at BPR when it comes to our job is that it doesn’t take news to make news. Often times in our industry, we hear people use the fact that a client doesn’t have an arsenal of news up their sleeve as a crutch, an excuse as to why the media [Read More]