No BS Blog

Welcome, Solstice!

July 27, 2016

Now I know what you’re thinking and no, I’m not a month late in celebrating the longest day of the year. Today on the No BS Blog, we welcome Solstice, a cornerstone local cannabis producer, into the fold here at BPR.   In early 2011, Solstice came online to establish a legitimate and consistent source [Read More]

Ghostbusters: The Quintessential PR Movie

July 15, 2016

Despite fanboy and Twitter egg outrage everywhere, the all-female Ghostbusters was released Friday to generally positive reviews. But what many saw as a supernatural classic, the 1984 original Ghostbusters was so much more than a supernatural comedy. It was the very foundation on which I built my PR career. It’s true. Little known fact that [Read More]

How to Leverage Holidays in Your PR Plan

July 14, 2016

Generating interesting and timely hooks that reel in media is the bread and butter of any PR pro. One of the most common ways of doing this is taking advantage of holidays and seasonal trends. Come mid-November, Christmas trees and twinkle lights begin to appear, and there are more promotions than you can wrap your [Read More]

What’s a PR Home Run? Swinging for the Fences with BPR

July 11, 2016

With the 2016 All-Star break coming up this week, all eyes are on the best players in baseball. Regardless of the sport, the “All-Stars” are your highlight reel players, the cream of the crop, and often the richest athletes in the game. The All-Star Week brings a variety of competition, this year to San Diego, including [Read More]

Content Nausea: Tips to Stay On Track

July 7, 2016

“Will, you have a blog post due today.” “No problem, let me brainstorm some ideas….” First email comes through – “can you take a review?” Ok, do this quickly then back to the brainstorming. Skype – “do you have an example?” Send that over, then back to the blog. “ThooooomY has liked your photo” – [Read More]

How to Make the Most Out of Your PR Internship

July 6, 2016

The school year has ended — you’ve either just graduated and are looking for that internship that leads into your first full-time job, or are a college student looking to get that first internship experience to stick on your resume. We’ve all been there — you land that internship and then think to yourself “now [Read More]

Teamwork Makes the Dream Work

July 5, 2016

Teamwork is something that is highly valued at BPR. Whether it’s stepping up when someone is out on vacation, or working through a project together to save time, without teamwork our company would not succeed. Just like baseball players must work together to win the game, PR peeps must work together to keep clients happy. [Read More]