No BS Blog

It’s the Little Things: Media List

April 22, 2016

Most folks in our office agree that pitching our clients to reporters is one of the best parts of the PR gig. The creativeness of a well-crafted pitch, the perfect position of a product or executive, and feeling of secured coverage all deliver an adrenaline rush for us PR junkies. All of these factors can [Read More]

A Season for Playbooks

April 19, 2016

In the field of public relations, planning a launch is like preparing for a big game. For the purposes of this blog, and considering the season, let’s liken it to the journey to the World Series. The planning starts well in advance. After all, you don’t just automatically qualify for the big leagues; you have [Read More]

Launching Against All Odds

April 6, 2016

Your awesome client tells you that they have news – which is music to a PR pro’s ears. Nothing excites me more than having a good story to sell to the media. Press releases, pre-briefings, getting the product ready, it’s all very thrilling until the unexpected happens. Our client, Rachio, a maker of smart sprinkler [Read More]