No BS Blog

Haaaaave Ya Met Splash?

March 31, 2016

Tuesday, March 22nd was World Water Day. This day was established to raise awareness and provide opportunities for the international community to get involved with water-related issues and broader WASH (Water, Sanitation, and Hygiene) initiatives. One day out of the entire year is dedicated to what millions of us take for granted, but also what [Read More]

What Are We Reading?

March 14, 2016

PR folks are news hounds. We live and breathe trending stories, industry influencers, and all of us have our favorite publications or journalists (“friendlies” in media jargon) that we work with on a regular basis. It’s one of the reasons why I’m so drawn to PR as an occupation, and I’m sure is true for [Read More]

Has the CEO of Yelp Never Watched Undercover Boss?

March 11, 2016

We see them all the time and can’t help but cringe. Little PR missteps waste golden opportunities and end in rounds of negative press all of which could have been avoided with one small tweak in strategy. The latest is the saga of Yelp. If you haven’t already heard, two female Yelp employees took to [Read More]

I remember… The Alamo!

March 9, 2016

Last week I had the honor of attending my client’s annual conference, this year hosted in San Antonio, Texas. For three and a half days, I assisted the marketing team as we hosted media events and press briefings, prepared executive keynotes, and ate our weight in guacamole. With the conference center a mere 10-minute walk [Read More]

Nachos Shouldn’t Be Jalapeño PR Strategy

March 4, 2016

“Show me a man who doesn’t enjoy a good nacho and I’ll show you a liar.” – Mahatma Gandhi, probably For as far back as I can remember, I’ve always loved nachos. They were a staple at the Little League concession stand. Paired with some candy cigarettes and it didn’t matter if we won or [Read More]

Finding Balance in This Crazy PR World

March 3, 2016

Wake up, check your phone or computer, read and respond to emails. Hop in the shower and get ready to go to work. Leave work and continue to have your phone buzz with emails or messages the rest of the night. If this sounds like a routine you’re familiar with, you must be in the [Read More]