No BS Blog

First Seattle Book Club in the Books

February 29, 2016

  Our Seattle office kicked off our very own book club this week (thanks to team Denver for the idea). Over the past month, we read The Hard Thing About Hard Things by Ben Horowitz. Horowitz tells the tale of his business ventures and is brutally honest about the trials and tribulations most entrepreneurs won’t [Read More]

Going Green: Exploring the Full Spectrum of Cannabis Industry

February 25, 2016

Green is my favorite color—and you’d be hard pressed not to appreciate the hue, when after all, it represents so many great things: The environment, money, leafy vegetables, marijuana… That last one is a more recent appreciation, one that the nation as a whole is just being to come around to embracing, or at the very least, [Read More]

Don’t Break Yourself into Jail (aka PR Hell)

February 19, 2016

This is fancy phrase I like to use for not setting yourself or your team up for a predictable failure or busy work that doesn’t deliver value – two scenarios we unwittingly back ourselves into more times than we can count. Here are a few tips and tricks I’ve used to escape the foreseeable: Don’t [Read More]

A Love Letter to Media

February 12, 2016

Roses are red Bowie’s eye shadow is magenta It’s a love letter to the media The Newsroom plus 50 Cent-a Come for the hot takes Cause we’re spittin’ hot fire It’s an industry we love to hate For not writing after news hits the wire They deal with our emails Our phone calls and our [Read More]

Yep, we’re crazy. Thanks Steve.

February 11, 2016

  The people who are crazy enough to think they can change the world, are the ones who do. ― Steve Jobs  This quote always reminds me of why we started Barokas PR 18 years ago. In our case, we wanted to influence the world of PR and erase the paradigm where agencies serve as [Read More]

Super Bowl Speech for the PR Industry

February 5, 2016

As narrated by Al Pacino from Any Given Sunday Well guys, here we are. At a crossroads of our industry. As newspapers fold and the media industry slowly deteriorates, PR flourishes. Three reps for every reporter. 4 to 1. It doesn’t really matter. It’s harder and harder to place coverage, we’re competing with one another and [Read More]