No BS Blog

A BPR Tribute to Bowie: A True Patron of the Arts

January 28, 2016

When people think of PR, like many professions, various stereotypes come to mind. But one image rarely envisioned, is the personal PR pro. That person who has a natural intuition into how to tell their own story—in some cases to even rewrite, and reimagine that story over and over again, into different chapters or even [Read More]

And The Beat Goes On

January 27, 2016

Our love for music here at BPR is obvious. A Biggie poster hangs above the CEO’s door. Our mini-fridge is a replica of a Marshall amp. And nearly everyone pops on their headphones at least once a day for a little musical interlude. And unless the office breaks into a spontaneous debate about whether hotdogs [Read More]

Using ‘hell yes or no’ to change the way you work

January 25, 2016

When I first stepped into the world of PR – and the professional world altogether for that matter – I felt like an imposter in an industry where everyone was far more qualified than I was (and maybe everyone was). Fortunately, I was brought on to a team of highly creative, passionate people, some of whom [Read More]

Takeaways: Year One in PR

January 15, 2016

A year ago I stepped through the front door of Barokas PR for my first day as an intern in the world of public relations. I had taken all of two communication classes in my college curriculum, which was still underway. I had little understanding of what agency life entailed, but I knew I liked [Read More]

Gazing Into the Crystal Ball: 2016 Predictions

January 15, 2016

At the end of each year, we all reflect on the last 365 days and gaze into our crystal balls trying to forecast the future. We fondly refer to this as predictions season here at Barokas PR. Most of our clients have brilliant, and often lofty, insights into what the New Year will bring for [Read More]

Happy New Year! Make Your Resolutions SMART.

January 11, 2016

It’s 2016! Did you make a New Year’s resolution? Let me guess; was it one of the following? Eat better Sleep more Exercise Spend time with family   Don’t get me wrong – I like New Year’s resolutions. They offer the perfect opportunity for me to combine two of my favorite things: thinking critically about [Read More]