No BS Blog

Top 10 Signs You Work at Barokas PR

June 24, 2015

We could kick this blog off touting all the ways this agency is an exemplary example of an agency with “good work culture.” But, that bullshit jargon speak would be so the other guys. Forget those cliché best places to work lists, we’ve been busting the badass place to work mold everyday for years. Here’s [Read More]

Analysis Paralysis: Options are Weak

June 15, 2015

One of my favorite quotes from an early season of Mad Men was Don Draper telling a young staffer, ‘Options are weak.’ I think about it every time I’m preparing to give a recommendation to a client. Do I offer them multiple choices to consider, or do I go with my gut and give one [Read More]

Feeding The Right Headline

June 4, 2015

And so the process goes: Your awesome client tells you they have news, you devise a strategy, draft the release, conduct outreach, host briefings (hopefully multiple), and then pray to the journalistic Gods that the reporter publishes an article and leverages that materials you provided to portray your client in a positive light. From initial [Read More]

From Mad Men to HAPPYish

June 2, 2015

For eight years, there was nothing better than spending an hour each week in front of the TV with Don, Peggy and Joan. Yes, Mad Men. The series quickly became one of my favorites after just a few episodes. Whether it was the vintage clothes, 1960’s and 1970’s inspired sets or the great one-liners from [Read More]